Insight Marketing Conference: What to Expect

It’s no secret that Lancaster, PA has quickly become a hub for all things marketing and digital media related, which is exactly why a conference dedicated to just that has many in the industry buzzing. The Lancaster Insight Marketing Conference created by the Lancaster Marketing Group (LMG) will showcase local and national experts when it comes to marketing in the digital realm.

If you keep up with our blog, you might remember that we actually had a few presenters from Track5Media showcase their knowledge on the big stage, and you can be sure that we’re back again with an even more comprehensive presentation. We’ve got current and former Track5 employees ready to grace the stage as well as a variety of other industry experts from right in Lancaster and all across the nation. Below we’ll hit on just a few on the guest speakers, but if you want, check out the entire list at the Insight Conference website.

Presenters to Watch

Oliver Feakins and Will Lewis

Of course, we have to start with our dynamic duo from right here at Track5Media. This will be Oliver’s second year presenting, but Will Lewis will make his rookie debut on the big stage as they both cover CRO or Conversion Rate Optimization. Here they’ll cover best practices on how to convert your traffic to peak capacity as well as show why it’s important to analyze your traffic, especially at the bottom of the conversion funnel. CRO is something we take very seriously over here at Track5Media, so make sure to grab a front row for this one!

“I’m excited because I get to talk about something that I’m very interested and passionate about. CRO is a topic that’s not talked about a lot, so it’ll be fun to educate people on the topic. It’s also the first time I’ve ever done any type of public speaking, and I’m looking forward to being out of my comfort zone. I’m also looking forward to working with Oliver to create a great presentation for our audience,” says Lewis.

Ekom Enyong

If Ekom’s name sounds familiar, that’s because last year she teamed up with Oliver to school the audience on some SEO best practices. Since her last speaking Ekom decided to further her education and lend her SEO and search expertise by going reverse-Lebron and taking her talents to Cleveland. However, Ekom is back and will be presenting yet again this year. Now an SEO and paid search specialist for Make & Model marketing, Ekom will be schooling the crowd on how local companies can leverage local SEO and marketing and crush the competition. As local search becomes more critical as your local search gets more crowded, you’ll want to check out Ekom’s presentation so you know how to set yourself apart from the crowd.

insight presentation speaker

Ann Handley

After a recent stop at the Philadelphia Digital Summit, Ann is bringing her marketing expertise to the Insight Marketing Conference in Lancaster as this year’s keynote speaker. The best-selling author seriously knows content marketing. With books like Everybody Writes and Content Rules, it’s no surprise that Ann is one of the most in-demand keynote speakers in the marketing industry. In her keynote, she’ll be covering tips and tricks for producing engaging content that will not only entertain readers but convert them into loyal customers as well. Content is king, and if you want to bring traffic to your site through writing, Ann is the perfect person to listen to.

Kerry O’Shea Gorgone

Last year’s keynote speaker, Kerry O’Shea Gorgone is returning for her second year to discuss brand influence. The senior program manager for Marketingprofs, Gorgone has a lot of experience finding influencers that will champion a brand for little or no cost. In her session, she’ll show you how you can create your very own influencer marketing program.

If you’re still interested in attending the Insight Marketing Conference, tickets are still available on the website.