Benefits of a Website Audit

I’ve survived! After hacking through (literally) millions of URLs, sifting through insurmountable amounts of spreadsheets, and wading my way through site crawls, I’ve finally completed my first full audit of a website. While, I know that description might scare you away, I actually had a ton of fun digging into the meat of one our many awesome websites. Not only was I able to diagnose issues to tackle in the future, but I was also able to learn more about our website and company than ever before! A website audit is certainly a big endeavor, but it could be exactly what your company needs in 2019. Below we’ll take a look at some of the best benefits of a website audit.

Benefits of a Website Audit

What is a Website Audit?

Before we can climb the mountain that is a website audit, we first need to know what it is? Similar to an SEO audit, which I covered in the past, a website audit takes a look at your entire site from multiple angles. You’ll take a look at things like content, functionality, link building, and other aspects of your site that provide the foundation of your brand. Below we’ll take a look at some of the most important benefits of a website audit.

Overall Website Health

Like our own bodies, some ailments affecting your site might not present many symptoms on the surface. Luckily, a website audit could detect issues that could cripple your website down the road. It can help detect navigation issues. For example, you might not be leading your consumers to the correct landing pages. Ideally, a full website audit will catch this. It also identifies potential gaps in content structure, technical gaps, and website speed. The overall health of your website is something that should be examined every year. Whether it’s a broken plug-in, large videos, or simply a messy landing page, one of the biggest benefits of a website audit is the ability to diagnose an ailing site.

Content Audit

We’ll get into the SEO aspect shortly, but let’s first just take a look at the raw content. One of the biggest benefits of a website audit is finding content gaps. A content gap is essentially a topic that you might not be covering on your site. For instance, if your site deals with cooking, you might want to consider a section devoted to cooking schools. This will help you generate more traffic and ideally, more conversions on your site.  You’ll also want to check for duplicate content as well, which can hurt you from an SEO standpoint, but we’ll touch on that shortly.

benefits of a website audit

You also need to be looking at the quality of your content as well. Website crawlers with Google are aware of content that is not valuable, short, and repetitive and will penalize the website and search rankings for content that is seen as inferior. If the content on your website is deemed low-level, it will not rank high in the search rankings. A website audit will help you identify this thin content. Then, you can beef it up and rank for even more keywords in the future!

SEO content Audit

I’ve mentioned it before, but an SEO audit should be an essential part of your website audit. Since a good portion of traffic depends on Google, it’s probably a good idea to make sure your SEO is up to snuff. This can include things like using the correct keywords, interlinking, and link building. This is also a good time to perform a link audit. This will help you find broken links and link building opportunities. Are there any SEO practices in use on your site that are known to generate a red flag or penalty from Google that could hurt your site rank? This is also the time to look for those spammy links that could potentially harm your site.

Another SEO aspect you want to consider is your URL structure. You want your URLs to look as clean and concise as possible to Google can crawl them. They should include the keyword you’re ranking for. They also should have the proper coding to avoid duplicate content and to ensure Google isn’t wasting time crawling unnecessary pages.

There’s certainly a lot more that goes into a complete site audit, but these tips should help you get on your way. Do you have any more benefits of a website audit to provide? Comment below!

The SEO Toolkit: Best SEO Tools For 2018

We here at Track5Media, LLC like to think of our company as a well-oiled machine. Actually, we think of it as more of a sleek sports car. We try to be fast, dependable, and of course stylish with our brand. However, it’s not all about good looks. What really matters when it comes to a great company is what’s under the hood. Luckily, I’m going to give you a peek under the hood when it comes to the SEO tools that we use to ensure that our brands are coming across your radar. We’ll look at some of the SEO tools we’re currently using, as well as some that we’re looking to invest in. Below are some of the best SEO tools for 2018 so you can ensure that your SEO toolkit is ready to tackle any issue.

Best SEO Tools For 2018

Yoast Plugin

Let’s start with a tool that you might not be aware of. Your website and/or blog has to be hosted and created somewhere, right? Yes, you can always create a website from scratch and then host it yourself. However, most companies, especially smaller ones will opt to use a service like WordPress. WordPress is probably the most common website software. We use it for our blogs because of the user experience as well as the ability to add plugins. That’s where the Yoast plugin comes in. When it comes to the best SEO tools for 2018, this plugin should be a staple in your arsenal.

yoast plugin - best seo tools for 2018

The Yoast plugin is perfect for SEO. It will essentially look at your written content to ensure that it is SEO friendly. By combining basic SEO practices with more complicated standards of measurement Yoast enables both new and experienced writers and SEO gurus to quickly analyze their SEO performance and ensure a piece of writing will have the greatest impact before it’s even published. With Yoast, you can ensure that you’re ranking for the desired keyword as well as providing the best possible written content for your audience.

 

Google Analytics

SEO is almost all about making sure you’re on Google’s radar, so what better way to do that than to grab your information right from the source! We hope at this point you’ve at least heard of Google Analytics, but if you haven’t we’ll explain why it’s one of the best SEO tools for 2018. The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. Lucky for you, this FREE resource will crawl your site and provide feedback based on how users are interacting with your website.

You can use it to monitor your organic traffic performance and compare it to past performance. Once you notice any major differences in your traffic, you will most likely want to move on to another tool to find out what is causing the changes. This is where our next tool comes in.

Screaming Frog

No, this isn’t the name of your local punk-rock band. Actually, it’s one of the best SEO tools of 2018. Once your website and brand are established, performing a website audit is a great way to figure out any issues that you may have on your website. Remember, SEO isn’t just about content, a tool like Screaming Frog can check whether or not you have duplicate content, broken links, server issues, and more. This is a great way to look at the backend of your site and see exactly how Google is crawling your website. When it comes to the best SEO tools for 2018, Screaming Frog or another website crawling software is a must-have.

SEMrush

We were lucky enough to get this shiny new toy a few weeks ago. This Swiss-Army knife of SEO is a great tool to have in your toolkit. While it does cost a monthly fee, the program is great for keyword research, link building, and looking at your website’s overall performance. You can view the full report of keywords or you can export them into an excel spreadsheet. Long tail keyword phrases have many benefits. For instance, long tail keywords are much more targeted to a specific subtopic. The nice thing about discovering the long tail keyword phrases in your particular niche is they typically have a much lower level of competition, so it is easier to rank within the top ten results of a search engine.

SEMrush is also great for competitor research. You can look at the text they’re using for ad campaigns as well as what kind of backlinks they’re getting. You can also see which keywords they’re ranking for. You’ll be able to use a tool like this to start outranking your closest competitors.

If you want to know the best SEO tools for 2018, this is a good place to start! We’d love to hear what kind of SEO tools you use, so feel to let us know by listing them in the comments below!

Website Upgrade Tips: Show Some Love

Love is in the air and that means that Valentine’s Day is right around the corner. This capitalism-created holiday will surely have you scrambling for last minute gift ideas and dinner reservation. While you should always be showing love to your significant other, now’s a perfect time to think about showing love to someone else. I’m talking about your website! Like any significant other, your website needs some TLC and attention. Your website is an extension of your brand, so you want to make sure it represents you as best it can. On average, over 100,000 domains are registered every single day, which means there’s a lot of competition out there. Luckily, there are plenty of website upgrade tips that we can offer so your site remains up to date and taken care of.

Four Website Upgrade Tips

1. Content Is King

I’m sure you’ve heard it before, but the content you have on your website is crucial to providing a stellar user experience. If you haven’t yet, make sure to start a blog that is updated frequently. One of the best website upgrade tips we can provide is to create a blog with content that people want to read. Keep it short! It’s pretty well known that web users have very short attention spans and that we don’t read articles thoroughly and in their entirety. A study investigating the changes in our reading habits behaviors in the digital age concluded that we tend to skim web pages to find the information we want. Use bullet points and small paragraphs so readers can easily skim and digest what they need. Various headers are also a great way to break up content as well as enhance your onsite SEO. We’ll get to that in a minute.

2. Add Other Media

A blog is a great place to start but let’s not stop there. When it comes to website upgrade tips, adding a variety of different media is a great way to improve the user experience. It’s no surprise that the majority of content we consume online (especially mobile) is of the video or image variety. If you’re not a writer, it may be easier for you to update your website with images and videos. Just remember to make your images and videos search engine friendly (don’t worry, we’re almost there) so the search engines can see your new content.

website upgrade tips

3. Onsite SEO

Okay, so you’ve heard me mention SEO and making things “search engine friendly,” but what do I mean by that? One of the best website upgrade tips I can give you is to ensure that your website is SEO friendly. SEO or Search Engine Optimization is the practice of making sure your content is able to be crawled by Google. It will then show up during the user’s search process. We have an entire post dedicated to helping you perform an SEO audit, but a few things you should think about are your keywords, your image alternate text, and your user search intent. SEO is and always will be a major factor in your website’s success. Make sure you continuously look into your onsite SEO to ensure that you’re getting the most out of your website.

4. Mobile Friendly

2017 was the year of the mobile experience, so it’s important that you’re keeping up with the times. It’s no surprise that optimizing your site for mobile is extremely important. Almost everyone has a smartphone. Recently, Google started penalizing sites that aren’t mobile optimized, making the need for responsiveness even more crucial. This is probably the single most valuable way in which you can improve your website’s usability.

I hope these tips will give you the chance to show your website some love. I definitely wouldn’t recommend buying it chocolates or flowers, but you can certainly make sure it’s optimized for 2018. If you have any other tips on how to upgrade your website, feel free to comment below!

Why Your Site Needs an SEO Audit

It’s about time you have yourself your good ol’ fashioned audit. No, I’m not talking about an audit in a traditional sense, so you can stop burning those receipts and allocating your funds into those secret bank accounts, I’m talking about an SEO audit for your website. Before we get into things, however, I’ll give you a brief rundown of what an audit is, and what it will do. An SEO audit essentially combs your site to find areas where you can improve your onsite and offsite SEO. You’ll be to identify broken links, pages that aren’t optimized, and duplicate content among other things. While everyone should perform an SEO audit every now and then no matter how successful your site is, below are a few warning signs that you should perform an SEO audit ASAP.

5 Reasons You Need An SEO Audit

SEO audit

1. Broken Links

If you notice, or if your audience is noticing a lot of broken links, it might be time for an SEO audit. Broken links are a nuisance for visitors of your site, and they can often deter viewers from staying on your site. Essentially, broken links can decrease your conversion and lose you a lot of money if you let them get out of hand. An SEO audit will essentially find all of these broken links so you can repair them as soon as possible.

2. Algorithm Update

These updates are constantly occurring, which changes the things that you need to rank well on a SERP. Things you may have done in the past could be hurting your website after an update. When there’s been a massive change in search engine algorithms, it’s time to perform an SEO audit. This will enable you to maximize the compatibility of your site’s current SEO with that of any new algorithms. These algorithms occur pretty frequently, so make sure you’re checking in for any major updates that could hurt your site.

3. Visitors Are Down

Many website owners will notice that their traffic amount and conversion has decreased recently and immediately assume that it’s a marketing or advertising issue. However, it might be the way your website is optimized, so an SEO audit can make sure that you’re not spending money trying to fix the wrong problem. There are a few reasons that traffic could be decreased. You might need to reoptimize your pages. The way we search for things and what devices we use to search for them are constantly changing, so make sure that you’re optimizing your pages by using SEO best practices.

4. Duplicate Content

Duplicate content can strongly hurt your SEO rankings. While we hope you at least know that you shouldn’t be copying the same content onto multiple pages, there are still a few ways that you might be duplicating content without meaning to. If you have a product or service on your site that is on multiple pages, the descriptions of the content might be flagged as duplicate content. Although it can be a pain, make sure the content of your pages is at least slightly unique. One other aspect of duplicate content that many won’t realize is not using canonical tags for their site. Using the canonical tag prevents problems caused by identical or duplicate content appearing on multiple URLs. This is to prevent Google from viewing pages starting with “http,” “https,” and other URL starters as different pages with the same content.

5. Outdated Content

One final reason that you might need an SEO audit is to identify outdated content. Not only can you identify content that needs to be updated, you can even use an SEO audit to identify content that might be worth repurposing as a guest blog on another site, or a more extensive article on your own site. Either way, breathing new life into your content can go a long way.

Need some an advice on an SEO audit? Shoot us an email or a message on Facebook!