Skills Marketers Need to Kill It This Year

When I tell people that I work in marketing, I usually expand on that with a generic explanation like, I write blogs, website content, and manage social media for several brands. Immediately I get a response along the lines of, “so, you get paid to play around on the internet all day?”

Yes. Sort of. But not really.

Marketing isn’t as simple as it sounds, and it’s probably one of the most undervalued but cultivating tech careers out there. Believe it or not, websites don’t just magically show up on the first page of a Google search, and the information you’re reading online isn’t all written by robots. So, with that said, here are the skills marketers need to kill it this year!

Top Six Skills Marketers Need to be Successful

skills marketers need

1. You should be good at reading people

When you’re trying to lead people to your brand, you have to be good at knowing their triggers. In other words, you have to understand who your audience is and what they want. Marketing is often the process of leading someone on a personal journey to where they finally decide on your brand. That’s why reading people and building relationships is one of the most important skills marketers need to kill it this year.

2. You should be even better at communicating with them

Once you understand who your audience is, the next step is knowing exactly how to communicate with them to get them to do what you want them to. Keep in mind that there are many forms of communication – emails, blogs, newsletters – are all written forms. But there are also other ways to communicate with your audience such as videos, podcasts, and infographics.

3. Technology is your best friend

Technology is your best friend if you want to kill it in marketing going forward. Technology is constantly evolving and so should your technical skills! If you don’t know how to make a video or take a stellar photograph, take a class. If you’ve never recorded and edited audio (like in a podcast) try it out! Also keep in mind how technology works, and how your audience might be using it. For example, it’s not enough to think of keywords in the context of a Google search. You now have to consider that your audience is asking Alexa or Siri questions about where to find travel nursing jobs or the highest paying trucking positions.

4. Content creation is key… so you better be creative

Just because technology is taking over doesn’t mean that some good, old-fashioned writing skills can be tossed to the side. Writing and content creating is still one of the key skills marketers need. In fact, blog writing is getting more and more technical and competitive. It’s not enough to write a fluff piece of 500 words and slap it online. Now, research, interviews and in-depth content is killing it. This means that you better be creative if you want to succeed as a marketer. Like I said above, it’s also very important to think of content creation outside of the written medium.

5. It’s your job to make boring data interesting

Data… statistics… zzz.

Let’s face it. Numbers can be extremely boring, especially for creative writers and those artsy types that are typically drawn to marketing careers. However, data is powerful, especially if it’s specific to your brand. It’s your job as a marketer to pay attention to granular details and find a way to use it to your advantage. Yes, this might mean working with numbers. I know, you’re rolling your eyes. However, with the right presentation even the dullest of data can be interesting.

6. If you’re lazy… bye!

If you don’t want to work hard and fast, don’t pursue a career in marketing. This is an industry that is technology driven, constantly changing and requires monitoring, adapting, and commitment. So, basically, if you’re lazy… bye! Laziness, or the ability to half-ass projects, is not one of the skills marketers need to kill it this year.

What do you think are some of the top skills marketers need to be successful? Share with us in the comments below!

We’re Hiring! Join in Our Awesomeness Today

As we enter the fourth quarter, (a fancy business term for it’s closer to Christmas) we’re looking forward to a lot of big things on the horizon!

As anyone in our orbit knows, this year has been quite the kaleidoscope of events for the whole Track5 family. We’ve had our fair share of ups and downs, but it’s made us all more dedicated than ever to bringing great products and services to our clients throughout the country.


The fall and winter months are usually a great time to be a part of such a hardworking team — there’s always something to look forward to and this year is no exception! As we stride across the finish line we’re already looking at the next marathon, and we want you to be a part of that!

Join in Our Evolution!

Part of keeping up with such an ever-changing digital world is having the analog components (human beings) to do just that, meaning to say, WE ARE HIRING!

To give you the basics, Track5Media owns several online job boards in the medical vertical, senior care, and commercial trucking. We do all of our software development, marketing, sales, and account management right here in Lancaster, along with several remote developers to do lots of heavy lifting.


But why work at Track5Media you may ask? Allow me to guide you through the wonderful world of Wheatland Avenue! … That’s the street we’re on, in case you didn’t know.

Alright, let’s get to it!

Track5Media’s Recent Awards and Honors

So just to get this out of the way *cough look at our shiny things cough* Track5Media has earned some great awards over the past year and a half. Last November we were awarded Business of the Year in the 1 to 50 employees category by the Central Penn Business Journal. Then not shortly after, our president Oliver Feakins earned the 40 under 40 Award, capping off a stellar year!


This time around we’re thrilled to be included in the Inc. 5000 list which ranks the fastest-growing private companies in America. It may soon be time to turn our “zen room” into a bonafide trophy case…

But enough of that, because you want to know why on Earth you should spend 5 days a week with us, right?

Why You Really Want to Work Here

To start, Track5Media is a place where good ideas don’t go unnoticed and creative projects are always preferred. Whether you’re looking for a way to grow as a digital marketer or a computer programmer (please be a computer programmer), we’ve got open positions just waiting for applicants! Those interested in account management and sales are also encouraged to keep checking for openings as well — we’re not kidding around when we say we’re expanding quickly.

Besides having a relaxed and open atmosphere, Track5Media is a company that tries to get involved and helps whenever we can. One of our favorite events is our annual Day of Giving, where we send a team of Santas, a Mrs. Clause or two, and some elves out into the community to provide local charities and shelters with some holiday cheer.

Recently, Oliver, and his wife Nadina, have launched a charity of their own called The Feakins Foundation. Their goal is to help immigrants achieve success by gaining access to post-secondary education and realizing their dreams through a network of community support.

feakins foundation

But if that isn’t enough to encourage you to check out our open positions, I’m about to slather some icing on this corporate cake…

This Could All Be Yours!

For examples of our willingness to have a good time, look no further than our annual trip to Hershey Park or the ice cream outings we take every couple of months! And if you’re like 99% of the people in this office, food is a direct route to the heart, so feel free to take advantage of a full cereal bar and a wide range of coffees and other snacks.

Then, throughout the year the entire team actually receives IN-HOUSE MASSAGES from our favorite local masseuse, Leah for a whopping 30 minutes of relaxation. I mean seriously, who else is going to pay you to get a massage?!


It truly does.

Okay, I know this blog was a flashy attempt to bring you aboard, but with all of that on the table it comes down to this — You bring us your talent, and we’ll bring you a vibrant career as part of our award-winning team! So really, send us your resume or give us a call today and we’ll look forward to working with you.