Track5 Takes on Philly | Marketing Attends Digital Summit 2018

Sometimes, the most valuable thing you take away from traveling to a business conference isn’t industry related – sometimes it’s the connections you build with your team members, and the shared experience of going into it together. This week our marketing team traveled from Lancaster to Philadelphia for the Digital Summit marketing conference at the Pennsylvania Convention Center.

There’s only three of us in the marketing department, and we spend 40 hours a week at work. So basically, we spend more time together than we do with our families, significant others or friends. Yet, were rarely spend that time getting to know each other or doing what some would call “team building.” This week, we were able to do both – grow professionally while learning more about each other. As a result, we have returned with new knowledge and as a stronger team!

With that said, here are four highlights of our trip to Philly and the top three things we learned at the Digital Summit marketing conference!

Four Highlights of Our Trip to Philly

1. We explored the city

city scene - digital summit marketing conference

Philadelphia is notorious for its mural art and breathtaking architecture. But it doesn’t have the nickname of Filthadelphia for no reason… there’s lots of trash on the streets, and sadly, many homeless people who are struggling. Luckily, we were able to admire some art and feed a few of the less fortunate while we were in town. It was fun just to stroll through the neighborhoods and check things out together.

2. We got to hang out in a casual setting

team photo - digital summit marketing conference

Our team enjoyed a few drinks at BRÜ Craft & Wurst. From left to right: Lenay, Troy, and Margaret

There’s something to be said about a casual happy hour with your coworkers. Want to try my beer? Ew, that one is gross. I like mine better. Seated outside on a busy, Center City street, we people watch. A group of drunk college girls stumbles by, one snacking on her leftover pizza right out of the box. This triggers story time… “I remember when I was in college… ” You learn a lot about your coworkers when you break free from the office walls. And it feels good to laugh and relate on a personal level after a long day of work and travel.

3. We ate some delicious food

We may have many differences, but thankfully, we all like Italian food. Not to rub it in or anything, but we ate pretty well on our work trip…

food - digital summit marketing conference

Maggiano’s Center City Philadelphia

4. We learned a lot at the Digital Summit marketing conference

Just to be clear, we didn’t only eat, drink and gossip on this trip. We also learned a lot and shared an incredible experience networking with thousands of other people in our industry. I’ll admit it. We nerded out a bit and got excited about trending digital marketing topics.

With that said, here are the top three take-a-ways I learned at the Digital Summit marketing conference:

Top Three Take-a-Ways from the Digital Summit Marketing Conference

1. There are always new tools emerging for marketers

The two most helpful tools I learned about at the conference were related to SEO and page design. The first tool I learned about was an additional plug-in for Yoast that tells you what blogs you already have on WordPress that might be related to the one you’re currently writing. The plug-in lists these blogs on the right side as you’re typing, which is great in helping you create internal links. I can see this tool being especially helpful for people who are new to the marketing team. For example, our interns don’t necessarily know everything we’ve written about in the past.

Another tool I learned about, which would be extremely helpful for all of our brands is tinypng.com. It is a website that compresses your images so that the file size isn’t so big. Large images often slow down page load time, but yet you don’t want to alter the size and distort the image. This tool reduces the image file size without compromising its quality.

2. Talk to your consumers the way you wish businesses would talk to you

Sometimes people say the simplest of things, and yet a reminder of something so basic can change everything. For example – talk to your consumers the way you wish businesses would talk to you. One speaker pointed out that there’s probably a pizza shop in every town that is advertising as “the world’s best pizza.” We don’t believe those signs, right? Then why would we market to our audience that way? Think about how to deliver a message to your fans that is authentic, sincere and still incentivizes them to use your brand. This thought process can also be applied when emailing prospects for link building. Don’t shoot them a basic email with a weak sale. Talk to them like you would your friend, and see how far your authenticity will take you.

3. Don’t forget to work on yourself

The third and most memorable take-a-way from this year was something related to soft skills. Across the board, I think this is the most important thing we could all improve upon – time management and productivity. The final keynote speaker, Daniel Pink, is notorious for compiling and explaining various research on timing. A best-selling author of several books on behavioral science, he raised some really good points. For example, he asked, what point in our workday are we most alert? Then, what type of work are we doing during that time? He broke it down for us. Most people have three stages to their day: a peak, a trough and a recovery. What does that mean? Basically, you’re sharpest in the morning and at night, with a lull midday. Sounds familiar, right? According to Pink, you should do your analytical work in the morning (that means stop checking emails right when you get to work!), do your administrative tasks when you’re in your trough stage and do your insightful or creative projects last.

Pink - Digital Summit Marketing Conference

Best-selling Author Daniel Pink was the Keynote Speaker at the Digital Summit marketing conference.

Were you at the digital summit? What did you learn? Share with us in the comments below!

5 Tips For Stepping Up Your Office Lunch Game

Although my job here at Track5Media is pretty damn awesome, I’d be lying if I said that lunchtime isn’t one of the highlights of my day. As the self-appointed “lunch coordinator,” I’ve been able to explore cuisines and bring the office closer together with our savory meal decisions. Office lunch isn’t just about fueling up so you can get through the day. It should be a time to enjoy some good food and good company. Now, I won’t look down upon those who opt for the traditional packed sandwich or salad, but I do think there are ways that you can spice up your office lunch and make it one of the best parts of the day! Below are just a few ways that you can make sure you’re doing some great office lunch bonding.

Tips For Crushing Your Office Lunch

Make It a Group Thing

One of the best things about getting lunch here at Track5Media is that you’re usually not alone! If someone is feeling Chinese takeout, you can expect that you’ll have a few others looking to hop on that lunch train. If time allows it, opt to take lunch outside on a particularly nice day. Spending some time outside with your coworkers is a great way to break up a day spent in the office. We’re always open to lunch suggestions in the office, and there’s usually more than one of us trying a new place to eat! It also might be a good idea to organize a monthly lunch outing where you can all get out of the office and enjoy a nice sit-down lunch.

Keep Condiments and Silverware Handy

Luckily, we have a pretty large kitchen here in the office, so we can afford to stock up on silverware and condiments. If you’re working with a smaller space, don’t hesitate to use some of your desk drawers to stock up on condiments and spices. This way, if you find your meal needs to be refreshed or spiced up by the time you get to your lunch break, you can do so with ease. Alternatively, if you don’t pack your lunch one day and you find your lunch-break purchase is a little bland, you can kick it up a notch or two. Also, few things are more unappetizing than eating a meal out of a takeout container with a sad, flimsy plastic fork that’s likely to break as soon as you take your first bite. Keeping some silverware handy will ensure that you’re enjoying your office lunch to the fullest.

office lunch

Don’t Be Scared of Leftovers

I know some of you might groan when hearing the word “leftovers,” and believe me I still do sometimes. However, leftovers are an underrated option when it comes to crushing your office lunch. If you had something truly delicious for dinner last night, why not enjoy it again for lunch? If you don’t feel like eating the same thing for multiple days, try turning your leftovers into a new meal. Take that leftover pork loin and turn it into a pulled pork sandwich!

office lunch

Snack, But Don’t Overdo It

I hate to admit it, but this is definitely a lesson I’ve learned the hard way. The snack monster that lives on my shoulder constantly barks in my ear while I’m at work, which is why I’ve had to be mindful when it comes to snacking. I try to snack on something light, like popcorn, if I’m feeling hungry. There’s nothing worse than overeating and feeling way too stuffed while trying to get your work done for the day. I’ve found that taking small baggies of chips or mixed nuts really curb my penance for overeating.

Get Creative

Probably the contribution to the office that I’m most proud of is our “Lunch Wheel O’ Goodness.” What is this intriguing sounding piece of innovation you ask? Well, it’s a wheel that randomly chooses a place to eat for lunch. If none of us in the office have a specific hankering, we’ll let the wheel decide. It has options for our favorite places as well as some fun categories like “person with the closest birthday chooses.” There are a ton of online templates that will allow you to bring some fun to the office when getting lunch.

Lunch should be a time that you can bond with your coworkers. You spend a good amount of time with them after all, so why not make lunch a highly anticipated event. If you have other ways that you crush your office lunch, leave us a comment below!

Develop Company Culture Like Track5Media

Here at Track5Media, we’ve spent the past 10 years connecting doctors, nurses, truckers and many other professionals with the jobs they are looking for. We’ve picked up a few awards along the way as well. From being named Central Penn Business Journal’s “Business of the Year” in 2016 to making Inc. 5000’s list of the country’s fastest-growing companies just a couple of months ago, the T5M team has earned its fair share of recognition. We’ve even celebrated personal achievements too. Our fearless leader and president, Oliver Feakins, was named one of Central Penn Business Journal’s “40 under 40” last year. Needless to say, there has been a lot to celebrate here in Lancaster. Of course, we couldn’t have that success without the hard work and knowledge that the team brings to the office each day. The other contributor to our success is the effort that we put forth to develop company culture!

How We Develop Company Culture

Company culture isn’t something that is born overnight. It has taken years of hard work and team support to build the work community that we have today. So how does T5M have a close-knit group of workers? A big part of it is the occasional company event, which allows the team to come together on a more personal level, according to T5M President Oliver Feakins. “Getting the team together and breaking bread is an essential part of our culture,” Feakins said. “We place a high importance on work/life balance, employee happiness and the relationships built at T5M”.

Below are just a few examples of how we at T5M commit to building those relationships.

Track5 Takes to the Lanes

Develop Company Culture

The most recent example of T5M taking some time to develop company culture is a team bowling event. Earlier this week we spent the afternoon bowling. After a morning of creating content, contacting employers, and assisting those looking for jobs, the entire staff took off the last few hours of the day to enjoy each other’s company and competition. While there was certainly a healthy amount of friendly banter, ultimately everyone had a great time getting to hang out outside of the office.

A Day at Hershey Park

Develop Company Culture

Earlier this fall, T5M took a full day to explore nearby Hershey Park. When we weren’t taking selfies in line or riding rollercoaster, we could most likely be found consuming copious amounts of food. Spending time together outside of the office is always something we look forward to, especially when it involves Hershey Park! Our very own Marketing Specialist, Connor Smith, notes that “It’s great to bond over adrenaline and junk food — hitting Hershey Park at the end of summer is something that really reinforces our collective ‘awesomeness'”.

Day of Giving

Another important aspect of who we are can be seen in our annual “Day of Giving” featured on local news channel BRC-11. At T5M, we recognize the importance of giving back to the community that we live and work in. Taking a day each year to do this is an important component of who we are, and it highlights some of our values as an organization. We are fortunate to operate in an awesome community like Lancaster, Pennsylvania. We definitely want to make sure that our neighbors know how thankful we are!

Ultimately, the three company events featured above highlight only a few of the ways that we develop company culture. We also enjoy in-office massages each quarter, holiday parties, ice-cream trips, office potlucks, and the occasional zip-lining trip! At the end of the day, there is no single recipe for how to develop company culture. It all circles back to two of our stated values: “value relationships” and “our people matter the most.” We work together and enjoy doing so. As one of our Marketing Interns, Vivian Valentine, comments “T5 is a place where you can be yourself and do what you love!”

Does T5M sound like a place you might like to work? Well, then good news! We’re hiring! Awesomeness happens here.