Digital marketing is a diverse field with many distinct components to explore. Generally speaking, digital marketing simply refers to all of your online marketing efforts. However, this can include social media, video content, blogging, email campaigns, and much, much more. While these different types of digital marketing may be unique, they all share one common element: the internet. Search engines allow digital marketers to disseminate information about their goods and services like never before. Yet, with so many good and services available and countless digital marketers promoting them, how does your product stand out? The answer is, of course, SEO. Given that you’re reading this blog, you probably have a decent understanding of what SEO is. Just to recap though, SEO is the process of generating traffic from free and organic search results. The video below explains this further. But, how effective is SEO? Well, that depends on who you ask. Here at Track5Media, LLC we have our view. However, before we get to that, let’s explore a few of the other opinions.
How Effective is SEO?
“SEO is Dead!”
If you work in digital marketing, you’re sure to have heard someone claim “SEO is dead”. While this view is certainly inaccurate, there may be some merit to it. SEO as it existed years ago, is dead. Before 2012, many marketers discovered high strategies that we now call “Black Hat SEO”. When search engines first began optimizing results, simple and quick tactics like dropping links to your site in comments or overloading your content with keywords helped boost website rankings rapidly. However, this was problematic. Since people were writing content for search engines rather than for the users themselves, there was a lot of content created that wasn’t helpful. In order to address this, Google began penalizing websites for many of these “Black Hat SEO” tactics. Today, the savvy blogger knows that this approach will only hurt them in the rankings. Since 2012, search engines have only become more sophisticated. Although the SEO of the past may not necessarily be relevant anymore, this does not mean that SEO is ineffective.
“Better to Just Focus on PPC”
A common frustration for digital marketers looking to gain leads quickly is the fact that SEO takes time. Unfortunately, there is no immediate route to the top of the search results. After all, if there were, we’d all be there right? In fact, developing strong SEO results can take months of work to accomplish. But does this mean that SEO is not worth the effort? Some people suggest that it does. With the speed and availability of PPC (pay per click), many marketers suggest that it is better to focus on this option. However, while PPC certainly does generate quick leads, it should not be used at the exclusion of SEO. SEO and PPC both have certain pros and cons that cannot be ignored. For example, generating organic search through SEO can help develop the trust and credibility of your brand in the mind of consumers. PPC, on the other hand, can make your brand visible to highly relevant users. Given the obvious merits of SEO, it would be a mistake to entirely exclude it from your marketing plan. If you want to see results immediately through PPC, consider using an integrative approach that employs SEO as well.
“SEO is the Way to Go!” (The Track5Media View)
On the other end of the spectrum, you have the view of Track5Media’s marketing team; SEO is the way to go! While we’ve mentioned a few of them already, there are countless more reasons to love SEO. Obviously, search engines change their algorithms frequently. This means that an effective SEO strategy must continuously stay up to date with any industry transitions. If this seems like a daunting task, don’t worry! The SEO community is huge and growing. There are countless resources available to help you learn how to optimize your web content. Here at Track5Media, we use SEO for all of our brands like AllTruckJobs.com and TravelNurseSource.com.
So, how effective is SEO? Obviously, there are competing opinions. Well, it has helped us become one of the fastest growing businesses in the country! That’s just one of the reasons that we’re convinced that SEO is very effective.
How effective is SEO in your opinion? Let us know in the comments below!