Here at Track5Media, LLC, we have three full-time digital marketing specialists. Connor starts his day with some sun salutations and a vegan ice bath, Troy rolls out of bed and takes his puppy outside, and Lenay makes herself some coffee and picks out an outfit for the day. Then, these three head to the office and prepare for another exciting day at Track5Media. Now, you may be asking, what do these digital marketers do during the course of a day? Well, I’m here to offer you an inside look at the daily tasks of a digital marketing specialist, so keep reading!
A Day in the Life of a Digital Marketing Specialist
While all of our digital marketing specialists at Track5Media have slightly different roles, here are a few duties that are relatively consistent between the three of them.
Some of us at Track5Media use Google Analytics to check for traffic and performance data on our sites. Using the found data, we can then look for opportunities to increase brand engagement and conversions.
In addition, monitoring social media channels is a priority for a digital marketing specialist. Track5Media has six different brands, each with their own Facebook and Twitter pages. Our digital marketing specialists are responsible for observing all activity on these social media channels. In addition, they engage with followers and respond appropriately to any comments or questions.
Aside from the company and our brands, we also keep an eye on our competitors. Competitor research is important in digital marketing. It allows us to see our competitors’ strategies and how the public is responding to their content. If a competitor is doing something that we are not and it’s working for them, chances are, we’ll definitely consider trying it.
Digital marketing specialists create all kinds of different content to meet goals and increase brand awareness. Here are a few different types of content that we create at Track5Media:
- Blogs. Each of our brands (and our company page) has its own blog. Our digital marketing specialists write regular blog posts for each page. For each post, they utilize proper keywords and SEO practices to create the best possible, optimized content.
- Social media updates. Each Monday, our digital marketing specialists and intern plan and schedule Facebook and Twitter posts for each of our brands using HootSuite.
- Graphics. Connor is our go-to guy for this one, but we at Track5 create lots of different videos, images, and infographics to support our content.
One of the primary responsibilities of a digital marketing specialist is to manage different marketing campaigns from start to finish. As a team, our marketing department brainstorms different approaches for campaigns and promotions. We’re always thinking of new ways to promote content, events, and engage our audience. For campaign management, planning and communication are essential, so we have lots of meetings to collaborate and plan with each other. We task out who’s going to be in charge of what aspect of the campaign and monitor the campaign’s success while it’s happening. Finally, one of the most important parts of campaign measurement is evaluating its effectiveness when it’s finished. What worked for us? What didn’t work? By assessing the campaign’s effectiveness, digital marketers can develop their strategies even more.
This is one of the more tricky tasks of a digital marketing specialist. Aside from making sure that our websites have awesome content, we must make sure that they are functional and maximized for SEO, with the help of our development team. Aside from using sites like SEMrush and Moz for keyword research and analytics, we also use a tool called Screaming Frog SEO Spider to crawl our sites. The crawler analyzes each of our websites’ pages to ensure that they’re optimized for SEO and fetches key onsite elements.
While this list certainly isn’t exhaustive, it’s a pretty good overview of some of the major tasks of a digital marketing specialist. We’re currently looking for summer and fall intern marketing positions at the moment, so check out our open jobs here!