In the digital marketing world, we write A LOT of blogs. In fact, here at Track5Media, you could probably argue that we spend the majority of our time each week on blogs. There’s a lot more to blogging than the average person may realize, so we thought it’d be a good idea to debunk some of the most common blogging myths that we’ve heard over the years. Keep reading!
Debunking 5 Common Blogging Myths
1. Blogging is easy!
I hear this all the time. When I tell somebody that I write blogs at work, they usually assume that it’s a piece of cake. Not quite. There’s much more to blogging than just writing a short article. As a matter of fact, simply coming up with a topic or title is hard enough. There’s a ton of topic generation and keyword research that goes behind choosing a blog topic. So, no, we can’t just write about “anything.” Not only is writing a blog tricky, but it’s difficult to come up with new and unique ways to promote the content. If blogging was easy, everyone would be doing it!
2. If you can’t write, you can’t blog.
“I would like to try blogging, but I’m not much of a writer…” Have you heard this before? Many people assume that only skilled writers can produce worthwhile blog content, but this is not the case. For example, there are some blogs that include little to no writing at all! Some bloggers tell their stories with pictures, videos, or drawings. Additionally, most bloggers grow and develop over time. It’s not like every blogger started out as an avid writer or an author!
On the other hand, not all good writers will be good bloggers! Blog writing has its own style and techniques, and even the most advanced writers can struggle to write a blog!
3. “If you build it, they will come.”
Writing a blog post itself is only a fraction of the blogging process. One of the most common blogging myths is that once you have a blog in place with a few posts, you’ll gain traffic. In reality, that’s when your work really starts. Like we said above, there are a whole bunch of content promotion and distribution strategies that come after writing that initial blog post. But it doesn’t end there! In marketing, we have to learn a lot about interpreting our blogs’ analytics, which is a monster in and of itself.
4. Blogging is just a fad.
Many people assume that blogging is simply a fad that will phase out over time, like disco music or bell-bottom jeans. Actually, blogging has been around for years, and it has a ton to do with a business’s success. Similarly, some argue that blogging is dead or dying because there is just too much content online, and it’s growing much faster than people can actually consume it. However, this doesn’t necessarily mean that blogging is “dead.” It may mean that there’s a smaller number of successful blogs, but there are still plenty of people to consume and enjoy the content.
5. People only read listicles.
Another popular blogging myth is that the only type of blog that performs well is listicles. What’s a listicle? Well, this blog is one. It’s a piece of content that’s presented in the form of a list. Think BuzzFeed articles, like “10 Crazy Things You Secretly Do in Private” or something like that. While this type of blog is popular and easy to read, it’s not the only show in town. Blogs can take the form of interviews, podcasts, editorials…you name it!
Alright bloggers, what are some other blogging myths that you’ve heard floating around? Share them with us in the comments below!
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