Track5’s Top Five: What We’re Thankful for in 2018

I know, I know. You’re probably rolling your eyes because this blog is another cheesy, “what I’m thankful for,” post the week of Thanksgiving. Sorry to disappoint you. Despite it being cheesy or cliché or whatever, we do have a lot to be thankful for as we reflect back on 2018. Some of it is serious and sappy. Others things we’re thankful for are lighthearted and fun. Then there are a few that are strictly business. We kept the list short and sweet, but here’s what Track5 is thankful for in 2018.

Top Five Things Track5Media is Thankful for in 2018

Here are the top five things we as a company are grateful for this holiday season!

Opening a new office in Florida

what track5 is thankful for in 2018

The biggest thing that Track5 is thankful for in 2018 is our expansion into Florida. We just so happened to find lots of qualified developers in the Sunshine State so we had to open a second location there. Located on the Gulf Coast in St. Petersburg, we now have a team of seven people. We are grateful to have a solid team there working on our brands. We get to chat with them via our Slack chat service, and they’ll come up here and suffer the bitter Pennsylvania winter for our company Christmas party.

Creating new positions

Not only did we hire several new people, but we also created a few new, much-needed positions within our company. For starters, this year we added an executive administer to our team. This person is responsible for everything from keeping our snacks full to recruiting and hiring talent to accounting to keeping our company culture consistent across both offices. Little did we know that we’d find someone as sweet and fun as Aarin. She quickly became the cool, if “dad says no, ask mom,” office parent.

We also added Megan and Kelly to our team. They are our “make everything look pretty” people. Some kind of designers… none of us really know exactly how they do what they do, but we know that its added immense value to the content on our brands.

And last but definitely not least we have several web QA analysts who are working in newly created positions. These guys are amazing because they make sure that all of our websites function at the highest quality possible for our clients. They catch all of the things that the rest of us might miss, and they’re really good at it!

Increasing our staff

As you might have guessed from the previous two things we’re thankful for in 2018, we’ve increased our staff! We couldn’t have done this without a dedicated and strong sales team. Business is booming in our industries, especially in the trucking industry. This has kept everyone within the company on their toes, especially account management. It’s a good feeling when you see a company growing at such a steady pace. Most of the desks in our open office space are full! We hired nine new people in 2018, not to mention a few long-lasting interns. So many new, fun people… another thing Track5 is thankful for in 2018.

Watching our Track5 “babies” grow

what track5 is thankful for in 2018

Jillian, director of client accounts, is mom to baby Bryce. He comes to visit us on special holidays, such as Halloween.

We’re like a family here at Track5, so when anyone’s family grows, we consider it an addition to our own. This year we’ve been blessed to watch our two newest Track5-ers grow. Last year our company president had a son, baby Joaquín and our director of client accounts, Jill, had baby Bryce this year. The babies are just about seven months apart in age. We’ve also gained a couple pups and kittens. Oh, and we have a few weddings to look forward to in 2019!

The delivery service at Pat’s Pizzeria

Ok people. Don’t judge us. We work hard, we’re busy, and we get hungry. So, to say that our team members here at the Lancaster office use the delivery service at Pat’s Pizzeria frequently is an understatement. We’ve got them on speed dial. Their delivery driver’s car steers itself to our office. Why do we bother asking what we should order for lunch? Chances are that if no one has the time to run out, we’re getting Pat’s. Cheesesteaks. Salads. Club sandwiches. They’ve got it all. An office full of people with the same appreciation for food is another thing that Track5 is thankful for in 2018.

What are you most thankful for this holiday season? Now that we’ve poured our corporate heart out, feel free to do the same.

Track5Media to Participate in Startup Weekend Central PA

Do you have a business idea? Do you ever wonder what an experienced business owner such as Track5Media President Oliver Feakins would have to say about it? Well, here’s your chance to find out! Those of you with money-making ideas in Central Pennsylvania have the chance to pitch, collaborate, and learn from some of the best business owners in the area at Startup Weekend Central PA. On October 26-28, Track5Media President Oliver Feakins will be participating as a featured judge at the event, along with several other entrepreneurs, mentors, and coaches. The three-day event will take place at The Candy Factory, a co-working space in the heart of Downtown Lancaster. Lancaster, which is notorious for supporting startups and small, family-owned business owners, is the perfect backdrop for such an event. Here are three things you should know about Startup Weekend Central PA!

Three Things to Know About Startup Weekend Central PA

1.     What’s happening:

The event itself is a 54-hour startup crash course on starting your own business. It’s a chance for designers, developers, and entrepreneurs to get together for a “three-day frenzy of business model creation, coding, designing, and market validation,” according to the event’s website. The website also promises all the internet and coffee you can consume, so be sure to test that theory. Oh, and they’ll also feed you. Anyone with a business or product idea is encouraged to attend, and no experience is necessary. Over the course of the weekend, participants work in teams to pitch ideas, collaborate, learn, and eventually create a prototype of their business model by the event’s end. The event culminates Sunday afternoon when teams present their ideas to a panel of judges, who will decide on the winning team.

What can you learn from Oliver?

Startup Weekend Central PA with Oliver Feakins

Industry experts will act as speakers, judges, and mentors for the event. Luckily, with the event in downtown Lancaster, you get to hang out with some of the most successful business owners in the area. For the weekend, you can call our president Judge Oliver. Why should you care what he has to say? Well, for starters, he is the founder and president of Track5Media, a successful tech company in Lancaster that builds job board websites for niche industries. But that’s not all… He’s actually launched several start-ups over the years, won some awards, teaches Entrepreneurship at Millersville University and even runs his very own foundation, The Feakins Foundation, which is a non-profit which helps dreamers pursue their goals of a post-secondary education through college scholarships and guidance. So yeah, he’s a pretty cool guy and he knows stuff.

How do you sign up?

Are you still with me? If you have a business idea, you can spend all weekend tweaking it to reality with really smart, successful people like Oliver. Ok, good. So, how do you sign up? To participate, you have to buy tickets. However, you can use this special promo code – OLIVER10 – for a discount. Organizers say that plenty of space is still available, so don’t miss this unique opportunity!

Startup Weekend is an even that happens all over the country. There are three Startup Weekend events in happening in Pennsylvania this fall – Lancaster, Philadelphia, and Pittsburgh. Next weekend is the first time an event was held in Lancaster since 2015.

Working at Track5Media | Unexpected Outcomes

I’ve been working as a digital marketing intern at Track5Media for almost a year now. It’s been quite a ride, to say the least. While I knew that I’d walk away from this internship with useful marketing knowledge, there are some results I wasn’t anticipating. I’m sure other employees will agree, there are quite a few unexpected outcomes of working at Track5Media…

Unexpected Outcomes of Working at Track5Media

1. A newfound appreciation for truck drivers

I know some of you may be thinking, “what do truck drivers and Track5Media have in common?” Well, considering that one of our websites is a trucking job board, the two go hand in hand! I’ll admit, before I started working at Track5Media, I hated having to share the road with big rigs. I thought they were inconsiderate drivers who thought they were better than everyone else on the road. However, after working with AllTruckJobs.com and its podcast BigRigBanter, I have a lot more respect for truck drivers. From writing trucking blogs to listening to interviews we’ve done with truckers, I’ve gained all sorts of exposure to the trucking industry. Working at Track5 definitely disproves the misconceptions and stereotypes you hear about truck drivers!

2. Wanderlust from working on our travel job boards

Not only does Track5Media operate a trucking job board, but we also run several job boards for traveling healthcare providers, like travel nurses and doctors. Needless to say, working on these websites gives some of us serious wanderlust. Considering the fact that the furthest west I’ve been is Pittsburgh, I’m really itching to travel the country after seeing all the attractions that different states have to offer.

working at track5media

3. Weight gain

I’m half kidding about this one, but it’s hard to resist the temptation to snack all day when our break room is full of yummy treats. Every month or two, Aarin, our executive administrator, goes on a Costco trip and picks up all sorts of snacks for the office: Jimmy Dean breakfast sandwiches, chips, yogurt, popcorn…the list goes on. I’ll admit, I’m tempted to grab a snack every time I walk through the break room to use the bathroom.

4. An addiction to LaCroix

I’m sure you’ve heard of LaCroix: that fancy, flavored sparkling water that’s all the rage right now. The fridge is usually stocked with it after our Costco run, but we go through a case of it in the blink of an eye. Personally, I’m convinced that there’s some sort of additive in LaCroix that makes it addicting. When I first tried it, I took one sip, nearly gagged, and dumped the rest of it down the drain. Then, I started craving it and began drinking at least one can a day, and I have friends that have had similar experiences. Weird, right?

5. Becoming a bookworm

A lot of the employees at Track5 are readers, and we’re always chatting about our latest reads. Thanks to coworkers, I’ve read books that I never would have chosen to read otherwise, and I loved them! Even better, we recently started a Track5Media Library! We built a few bookshelves, and everyone contributed some of their favorite books for others to read. It’s a “take a book, leave a book” type of thing!

working at track5media

6. Making new friends

The awesome people are one of the best things about working at Track5Media. Everyone is very close-knit, but we have no problem making new employees or visitors feel right at home. Also, we have plenty of chances to get to know each other and hang out outside of the office through fun company events and outings. This year, we’ve gone to happy hours, Hersheypark, The Works in Wyomissing, and more! We also have occasional in-office lunches and parties where we all take a break from working, sit around a big table, eat food, and chat.

There you have it! While there are some unexpected benefits of working at Track5Media, I’m sure most of us wouldn’t have it any other way!

Interested in joining the team? We’re hiring! Check out our open positions.

Top List of Content Formats Track5 Tackled in 2018

The great thing about marketing for your own brands vs. being a marketer at an agency is that there is more leeway for trial and error than agency marketing. When you do marketing in-house and you come up with an idea that flops, you just switch gears and try something else. This year our marketing department spread its wings to try some different content formats. Our goal is to improve the solid content already on our websites. From enhancing our trucking podcast to using our podcast equipment to boost our other brands, we have a list of content formats that we tackled in 2018. Some flopped, some soared, but in all of them, we learned something to improve for next time. Check out what we’ve been working on!

Beyond Blogging: The List of Content Formats Track5 Tackled in 2018

For those of you who don’t know what Track5 does – we build job board websites for niche industries like trucking and healthcare, and then we market our own brands. We currently have four healthcare brands, a trucking brand, and then a trucking podcast. Here’s the list of content formats we used this year so far!

1. Top 10 Destination Video – AlliedTravelCareers

The most recent content we completed was a video for our brand AlliedTravelCareers. This brand really needed some love. It’s one of our newer brands, and social media engagement is a struggle. We had to brainstorm – what information do we have specifically tied to our website can we use to engage people socially? Naturally, we went for the travel aspect of our website and created a video highlighting the top 10 destinations where we have the most jobs available for allied workers. We made a video and did social snippets for a few weeks counting down to the #1 destination. Overall, engagement increased on our website! Our link building campaign surrounding the video was slightly less successful, but at least our brand name is out there and people were talking about it more than before.

2. How to Become a Travel Nurse Resource – TravelNurseSource

About a year ago we sat down and brainstormed how we could create an additional resource on our website that would step by step show people how to become a travel nurse. We looked at what already existed on the internet and in print. From there, we figured out what we could create that would give us a competitive edge. We interviewed people throughout the industry, came up with ways to make it downloadable and engaging, added video, and so much more. This project is currently in the final design stages and will go on our site early next year. The guide is a 10-chapter resource of evergreen content that will hopefully build us links for years to come.

3. Expert interviews in our industries – AllPhysicianJobs

Across all of our brands, we started doing industry interviews. We pick someone who has a prominent voice in the industry and do a recorded phone interview with them. This not only helped to give us a more trustworthy voice in our industry, but it created a new content format on our websites – audio. One interview in particular, on AllPhysicianJobs, highlighted a very emotional topic – physician suicide. This interview was not only relevant, but it’s something that often goes unreported. It is very personal to the audience we are trying to target. Plus, it’s interesting to everyone, not just doctors! Give it a listen!

4. Trade show podcast promotion – BigRigBanter

We launched our podcast about a year and a half ago, and so far, so good. There have definitely been a few bumps in the road, but overall the podcast has gathered a solid listening audience. We cover all kinds of trucking topics, from how to find love on the road to more serious subjects like sex trafficking in the trucking industry. This year, for the first time, we attended a large event in Dallas, TX called the Great American Trucking Show. We got interviews on-site with all kinds of people, talked to truck drivers, and were really able to promote our podcast through photos, audio, and video. When we got back, we put all of those interviews into an episode that turned out really cool. There were so many voices from the trucking industry in it, which hopefully attracted new audiences.

5. Niche Infographic

Of course, infographics made our list of content formats. We’ve made several infographics over the years for all of our brands. Currently, we are working on one that recognizes veterans in the trucking industry. We’re not talking about people who’ve been in the industry for a long time – we’re talking about soldiers coming home who seek careers in trucking. This project is cool because we got to interview a few of the trucking companies we work with to highlight their veteran-hiring programs. We also did some digging into our own site and found out exactly how many companies we work with that focus on hiring military. Not only does this infographic target a specific audience and use our proprietary information, but it includes some big names in the industry and has a very personal message to it. It will be live around Veteran’s Day, so be sure to check it out!

So, there you have the list of content formats we tackled so far in 2018. Are you interested in learning about content marketing? Check out our available marketing internships!

Five Things You Didn’t Know About Track5Media | Lancaster Tech Company

Imagine walls painted bright green and burnt orange; a long row of salty delicious snacks lined up in the kitchen; the constant aroma of coffee drifting across the room and Throwback Thursday ‘90s music playing quietly from Spotify. That’s me setting the scene of the Track5Media office space. Let’s talk more about the snacks. We don’t just get free coffee and breakfast bars – we have small bags of Lays chips, Goldfish, Doritos, breakfast sandwiches, and every once in a while, unique treats. This month it’s Mochi ice cream. Who knew Japanese ice cream could trigger such endless conversation in a typically quiet, focused group of workers? It’s so good. It’s too cold on my teeth. What’s the chewy covering on the outside? Our curiosity about Mochi is probably equivalent to your questions about our Lancaster tech company – what are they creating in there? What do they do exactly? Are they a media company? Luckily for you, I’m here to tell you the top five things you didn’t know about Track5Media but always wondered.

Top Five Things You Didn’t Know About Track5Media

Lancaster tech company

Here are the five things you didn’t know about Track5Media, from what we do to where the company’s name came from!

1. We build lead generation websites and market our own brands

I think there’s some confusion about what exactly Track5Media does. Despite the name of the company, we are not a media company. We are also not a marketing agency. We are, in fact, a technology company that builds lead generation websites. In simpler terms, we build job board websites for niche markets. For example, TravelNuseSource.com is a job board that nurses can use to find available jobs that are posted to the site by our clients (healthcare agencies). Although we are heavy in marketing, we are marketing our own brands and do not sell our marketing services. All of our in-house marketing is focused on making our websites stronger to benefit our clients. Our goal is to drive traffic to our websites so that we can help hiring agencies to find solid leads.

2. We have two locations… and they’re both awesome for different reasons

Track5Media is a Lancaster tech company, and our headquarters remain on the west side of Lancaster City. However, this summer we opened a second location in St. Petersburg, Florida. Both locations are awesome for several reasons. Lancaster is great because that’s where the awesomeness all began. Most of our employees are still in Lancaster, and the location is surrounded by beautiful parks, eclectic restaurants, and the unique and culture of Lancaster County. If you enjoy hiking, nature, small cities, and a more laid-back atmosphere, Lancaster’s the place to be. The St. Petersburg location, on the other hand, is awesome because it’s close to the beaches, and the backbone of our team (all of our developers) work there! We literally couldn’t exist without our Florida co-workers. If you’re drawn to pristine waters, sandy beaches and a lively nightlife – check out St. Pete!

Lancaster tech company

3. Track5Media employees are spoiled… and we know it

To work for Track5Media is to be spoiled. And I don’t mean because they pay us to work there. I hope your company does too! What I mean is, as well as the snacks, we get several team outings throughout the year, such as trips to Hershey Park and happy hours. We have pizza parties. Some of us even get to travel for work, like our annual trip to Dallas, TX. Our CEO does annual reviews with each of us, which includes a lunch date with him. We also have exceptional benefits, like health insurance covered by the company! Yes, you read the right. I told you we are spoiled.

4. We win awards and cool stuff like that

Did you know that Track5Media is on the Inc. 5000 list for 2018? That’s right! We are not only one of the fastest-growing Lancaster tech companies, but we are one of the fastest in the nation!

5. The name Track5Media has no fun story behind it…

All this bragging about how great we are – I’d like to tell you that there’s this really cool, deep, meaningful story behind the name Track5Media. There’s not. The company’s founder, Oliver Feakins, just thought it sounded cool and decided to name his company that.

So, there you have it –  some fun facts about the Lancaster tech company. What are other things you didn’t know about Track5Media? Ask us in the comments below!

Track5 Takes on Philly | Marketing Attends Digital Summit 2018

Sometimes, the most valuable thing you take away from traveling to a business conference isn’t industry related – sometimes it’s the connections you build with your team members, and the shared experience of going into it together. This week our marketing team traveled from Lancaster to Philadelphia for the Digital Summit marketing conference at the Pennsylvania Convention Center.

There’s only three of us in the marketing department, and we spend 40 hours a week at work. So basically, we spend more time together than we do with our families, significant others or friends. Yet, were rarely spend that time getting to know each other or doing what some would call “team building.” This week, we were able to do both – grow professionally while learning more about each other. As a result, we have returned with new knowledge and as a stronger team!

With that said, here are four highlights of our trip to Philly and the top three things we learned at the Digital Summit marketing conference!

Four Highlights of Our Trip to Philly

1. We explored the city

city scene - digital summit marketing conference

Philadelphia is notorious for its mural art and breathtaking architecture. But it doesn’t have the nickname of Filthadelphia for no reason… there’s lots of trash on the streets, and sadly, many homeless people who are struggling. Luckily, we were able to admire some art and feed a few of the less fortunate while we were in town. It was fun just to stroll through the neighborhoods and check things out together.

2. We got to hang out in a casual setting

team photo - digital summit marketing conference

Our team enjoyed a few drinks at BRÜ Craft & Wurst. From left to right: Lenay, Troy, and Margaret

There’s something to be said about a casual happy hour with your coworkers. Want to try my beer? Ew, that one is gross. I like mine better. Seated outside on a busy, Center City street, we people watch. A group of drunk college girls stumbles by, one snacking on her leftover pizza right out of the box. This triggers story time… “I remember when I was in college… ” You learn a lot about your coworkers when you break free from the office walls. And it feels good to laugh and relate on a personal level after a long day of work and travel.

3. We ate some delicious food

We may have many differences, but thankfully, we all like Italian food. Not to rub it in or anything, but we ate pretty well on our work trip…

food - digital summit marketing conference

Maggiano’s Center City Philadelphia

4. We learned a lot at the Digital Summit marketing conference

Just to be clear, we didn’t only eat, drink and gossip on this trip. We also learned a lot and shared an incredible experience networking with thousands of other people in our industry. I’ll admit it. We nerded out a bit and got excited about trending digital marketing topics.

With that said, here are the top three take-a-ways I learned at the Digital Summit marketing conference:

Top Three Take-a-Ways from the Digital Summit Marketing Conference

1. There are always new tools emerging for marketers

The two most helpful tools I learned about at the conference were related to SEO and page design. The first tool I learned about was an additional plug-in for Yoast that tells you what blogs you already have on WordPress that might be related to the one you’re currently writing. The plug-in lists these blogs on the right side as you’re typing, which is great in helping you create internal links. I can see this tool being especially helpful for people who are new to the marketing team. For example, our interns don’t necessarily know everything we’ve written about in the past.

Another tool I learned about, which would be extremely helpful for all of our brands is tinypng.com. It is a website that compresses your images so that the file size isn’t so big. Large images often slow down page load time, but yet you don’t want to alter the size and distort the image. This tool reduces the image file size without compromising its quality.

2. Talk to your consumers the way you wish businesses would talk to you

Sometimes people say the simplest of things, and yet a reminder of something so basic can change everything. For example – talk to your consumers the way you wish businesses would talk to you. One speaker pointed out that there’s probably a pizza shop in every town that is advertising as “the world’s best pizza.” We don’t believe those signs, right? Then why would we market to our audience that way? Think about how to deliver a message to your fans that is authentic, sincere and still incentivizes them to use your brand. This thought process can also be applied when emailing prospects for link building. Don’t shoot them a basic email with a weak sale. Talk to them like you would your friend, and see how far your authenticity will take you.

3. Don’t forget to work on yourself

The third and most memorable take-a-way from this year was something related to soft skills. Across the board, I think this is the most important thing we could all improve upon – time management and productivity. The final keynote speaker, Daniel Pink, is notorious for compiling and explaining various research on timing. A best-selling author of several books on behavioral science, he raised some really good points. For example, he asked, what point in our workday are we most alert? Then, what type of work are we doing during that time? He broke it down for us. Most people have three stages to their day: a peak, a trough and a recovery. What does that mean? Basically, you’re sharpest in the morning and at night, with a lull midday. Sounds familiar, right? According to Pink, you should do your analytical work in the morning (that means stop checking emails right when you get to work!), do your administrative tasks when you’re in your trough stage and do your insightful or creative projects last.

Pink - Digital Summit Marketing Conference

Best-selling Author Daniel Pink was the Keynote Speaker at the Digital Summit marketing conference.

Were you at the digital summit? What did you learn? Share with us in the comments below!

Traits of a Great Account Manager

Working in an open office at Track5Media gives us the chance to hear a lot of interaction. On the account management side, you get to hear exactly how we interact with our clients. Whether it’s fixing a bug, setting up a new client, or simply checking in to make sure things are running smoothly. The account managers are tasked with not just customer service, but also onboarding, communication, and a variety of other tasks. For those looking to get into an account management position full-time, or looking to join us as an account management intern, there are a few things you should know. Below are just a few of the many traits of a great account manager.

Four Traits of a Great Account Manager

1. Communication

Communication is one of the most important traits of a great account manager. When working with clients, our account managers consistently check-in and always are willing to explain things a second or third time. Top notch account managers constantly and consistently share the important information, whether that’s campaign updates to clients or client insights to team members to use in campaigns. Communication also builds a line of trust within clients. If clients trust that our account managers can handle an issue, they’ll be more likely to stay on if they come across an obstacle.

2. Personable

It’s one thing for me to tell you about the traits of a great account manager, but let’s hear what one of our own account managers have to say!

“I think a great AM needs to be personable. It’s important to not only have strong communication skills in account management but also have the ability to build strong relationships. We’re in constant contact with our clients and we have to be able to gain their trust in our judgment and suggestions – I find being personable plays a big role in making that easier,” Account Manager Kelsey Herbst said.

One of our strongest selling points is that we actually have real people on the other end of the phone. While this might not seem like a huge deal, the fact that our customer service isn’t automated creates a closer bond with clients. This is why being personable is such a key trait to have as an account manager.

3. Reliable

Another way that we earn trust with our clients is through our reliability. When you say you will do something, be sure you follow through and do it. This is another important part of building trust between you and your clients. In this same vein, don’t make promises you can’t keep. Maintain realistic goals for yourself that correspond to the goals of all your accounts. This is also yet another way that you can gain trust with your clients. Our reliability is our strong suit and it’s also one of the best traits of a great account manager.

traits of a great account manager

4. Prioritization

I also spoke with Jillian Armstrong, director of client accounts about some of the traits that she looks for in account managers.

“A great account manager will have the ability to quickly learn prioritization and be able to incorporate that into their daily workflow. Some tasks or client requests are much more time-sensitive than others and it’s important to be able to prioritize and focus on the most important tasks before moving to lower-priority items, regardless of when the requests come through,” she says.

We manage a ton of accounts on multiple brands at Track5Media, so it’s important that our account managers can prioritize tasks to ensure that all our clients are getting the attention they deserve.

As always, if you’re looking to work with our awesome team, check out our “careers” page. We’re also looking for an account management intern, so if you want some great work experience in an awesome environment, now’s your chance!

What Does Track5Media Do?

It’s a question that I get on a monthly basis. Sometimes it’s asked over dinner from my girlfriend’s parents. Other times it’s asked after running into a friend that I haven’t (and didn’t want to) seen since high school. What does Track5Media do? For the longest time, this question sent a shiver down my spine and beads of panic-sweat would roll down my temple. It’s not because I was embarrassed about what I did for a living, or whom I worked for. In fact, I think my job is pretty damn awesome! It was simply the fact that I didn’t know how to explain what I, and more importantly, what Track5Media does. To be honest, I think this is a sign of a successful company. If someone asked you what Facebook did, what would you say? Yeah, it’s a social media company, but it’s clearly much more than that. Although it took awhile, I think below I provide a proper answer to this frequently asked question. What does Track5Media do?

What Does Track5Media Do?

We Find Problems, And then We Solve Them!

When I put it that way, it sounds simple enough, right? Well…not exactly. Initially, we try to figure out what problems we can solve with our resources. Our first brand, TravelNurseSource.com, was designed to help travel nurses link up with companies that hire travel nurses. “So it’s a job board?” Well, not exactly. We partner with dozens of companies and provide leads for potential employees. However, we’re not JUST a lead generation company either. We work closely with each of our clients to not only provide leads to potential employees, but we help them build a company profile that will attract as many potential recruits as possible. We also provide resources, infographics, and blogs to help those within the industry.

Once we got the formula right, we began expanding our Track5Media brand by creating even more websites. These include AllTruckJobs.com, AllPhysicianJobs.com, AlliedTravelCareers.com, and LocumJobsOnline.com. These were all designed similar to TravelNurseSource.com and were made to help both employers and employees in each of their respective niches. It takes a team effort to create all this awesomeness here at Track5Media, so let’s take a look at each department.

Development

what does track5media do

Although part of our development team works in Florida, they were all together for our 2017 holiday party!

The development team is essentially the backbone of the Track5Media squad. Without our hardworking and passionate developers, we’d have no sites! To build a website from scratch is a large undertaking, let alone five of them. We’ve also implemented lead generation software that goes unmatched as well as a responsive team that will ensure that any bugs or other issues are taken care of immediately. Their work might go unrecognized from the outside perspective, but they’re truly the engine that keeps the Track5Media train going.

Sales

Our sales team has mastered the art of answering the question “what does Track5Media do?” In fact, they know the ins and outs of our services like nobody else can. Our sales team is able to entice employers into using our services. Through demos, they’re able to show all that our websites have to offer. Without our sales team, it would be awfully hard to generate income.

Account Management

Once a client comes on board, our account management team ensures that they’re making the most of their time with us. They’ll help to set up a stellar company profile and will routinely check in to make sure they’re having success with our software. It’s their willingness to always help and provide the best for our clients that keep them coming back!

Marketing

whatd does track5media do?

Learning is a big priority at Track5Media. In 2017, the marketing team attended a digital media conference in Philadelphia in order to beef up our strategy.

We can’t forget about our marketing team! This team, which I’m part of, works to get the word out about our company and provide the best content to attract new clients. We also write some awesome blogs, including one that answers the question of “what does Track5Media do?” We use everything from podcasts to video content to help promote our brands and make sure Track5Media is recognized as a company that everyone wants to work with.

Our Leader

what does track5media do

Of course, none of this would be possible without our fearless leader, Oliver Feakins. Oliver has turned a very small company into one of the top 5,000 fastest growing companies in the nation. His drive and dedication are contagious, and it pushed our entire team to do the best that we possibly can.

So I hope that answered the question of, “what does Track5Media do?” If this seems like a place you want to work at, feel free to check out our job openings!

Employee Personality Traits at Track5Media

Have you always wanted to work at Track5Media? Well, you’re not alone. In fact, you might be one of the many potential employees that we interact with on a monthly basis. It’s no surprise that in 2017 we were named one of 5,000 fastest growing companies in the nation. This is exactly why we’re constantly looking to add new members to our awesome team. However, that doesn’t mean we add just anyone to our team. During our interview process, we look for specific employee personality traits that will mesh well with our team. If you were lucky enough to be researching our company and stumbled across this blog, I’m going to tell you exactly what we look for!

Employee Personality Traits We Look For

Punctuality and Time Management

This goes far beyond showing up to work on time, although that should always be an important aspect when working anywhere. The reason that our company has been able to grow so quickly is because our staff is able to manage time properly and meet our goals. Most of what we do relies on hitting certain deadlines, so it’s important that you’re able to manage time properly. While it rarely happens, this means that you might be working outside of the traditional 9 to 5. When it comes to employee personality traits, it’s important that you can manage time and show up when required.

Passionate

One of the biggest selling points, when I came to Track5Media, was their willingness to do everything possible to create a great work environment. Our company president Oliver Feakins realized that cultivating the passion of employees would create a better product. If employees are excited to come into work, they’ll be more willing to go that extra mile when it comes to completing the next task or project. While it sounds cliché, we truly are a family here at Track5Media, and it’s our passion for what we do that makes us one of the fastest growing companies in the U.S.

Positive

This goes hand in hand when it comes to employee personality traits that we look for. Nobody wants to work with a Debbie Downer, so it’s important that we’re hiring positive people. Like any business, we’ve had our fair share of setbacks and obstacles to overcome. However, we were able to brush past these hang-ups because we have a staff of positive people. In addition, problems call for solutions and employers desire workers who can recognize problems and assist in suggesting, devising, and executing solutions. The more problems they help solve, the more precious they become to our company. The ideal employee is willing to accept responsibility for all that he does.

Team-Oriented

We also look for employees that are willing to work together with other team members or even other departments. Our company is successful because we are all able to communicate with each other. According to CareerBuilder, 60% of hiring managers look for team-oriented candidates during the application process. This is why we look for candidates with a history of collaboration, as well as giving and receiving constructive group feedback. The ability to fit in with our company culture is another one of our employee personality traits that we look for. We know that company culture starts on our end, which is why we offer various in-office benefits like a snack bar, company outings, and office massages! Company culture is important to us, which is why we’re constantly showing off on social media what it’s like working here.employee personality traits

Flexibility

This goes hand in with teamwork when it comes to employee personality traits. Flexibility within our company means that you’re willing to pick up the slack from another team member if they need help. It means that if it snows, you might be working from home instead of in the office.

If you’re looking to join our awesome team, check out our “work for us” page today!

Track5Media 2017 Resolutions and Recap

With Track5Media 2017 officially in our rearview mirror, we here at Track5Media took some time to reflect on all that this past year has given us. While there were certainly some bumps along the way, we also managed to accomplish some amazing things as a team. This year we grew as a team both literally and figuratively. With our fearless leader, Oliver Feakins, leading the way we finished 2017 learning a lot about ourselves individually and about our company as a whole. However, it’s important that we start looking towards the future, and all the things we want to accomplish this year. That’s why below we’ve provided a recap of all the awesome things we did this past year, and some Track5Media resolutions as well for this upcoming year.

Track5Media Recap

Awards and Accomplishments

Track5Media 2017 awards and accomplishments were highlighted by the announcement that we were named to the Inc. 5000 list of “fastest growing companies.” This accomplishment honored the 5,000 fastest growing privately owned companies in the nation. Not only was this a great piece of recognition, but it put into perspective just how far we’ve come in the last few years.

Another big accomplishment we’ve had was the debut and growth of Big Rig Banter. What is Big Rig Banter you ask? Well, for starters, it’s a podcast. This podcast presented by our AllTruckJobs.com site is a monthly piece of audio hosted by two members of our marketing team. In each episode, Troy Diffenderfer and Connor Smith take a look at the latest news and trends in the industry while speaking to actual truckers. They’ve quickly amassed a solid following and are hoping to increase the number of listeners in 2018.

New Faces

As one of the fastest growing companies in the nation, it’s no surprise that we’ve added a few new faces this year. Essentially, we’ve added at least one new member to each team this year as well as heavily grown our development team. As always, we had a stellar group of interns as well this year that will hopefully use the skills they’ve gained here at Track5Media at their next place of employment. We’ve also added a brand new group of interns that will join our ever-growing team! Not only did we grow internally, but we also welcomed 2 Track5Media babies as well!

Giving Back

As always, we try to give back every year as much as we can. For the third year in a row, we participated in our own day of giving by handing out toys to various local charities. Dressed as Santa and his gang of elves, we spent an entire day spreading holiday joy to children all throughout Lancaster County. This past year we made it a point that Track5Media 2017 included helping those who need it the most.

track5media 2017

2017 also saw the debut of our “Future U.S. Nurse Scholarship” which was a $2,000 scholarship that was awarded to a special nurse. We felt it was important to help this new generation of nurses so we decided that the best way to do that would be to help fund their education process.

Track5Media 2017 Resolutions

Now that we’ve detailed all the awesome things that happened in 2017, it’s time to look towards the future. We asked some of our staff what they’re looking forward to in 2018 and any resolutions they have.

Lenay Ruhl, Digital Marketing Specialist

Last year was a year of transition for me, both personally and professionally. I made a lot of changes to better my life, including starting a new job at Track5Media. My goal this year is to be surer of myself and to build on the foundation I spent 2017 creating.

Kelsey Herbst, Account Manager

I love painting and sketching but haven’t been dedicating enough time to keep my creative juices flowing. In 2018 I’m planning to dedicate more time to my art!

Elissa Dommel, Marketing Intern

I think one of my biggest ones is to eat healthier and cleaner, not so many processed foods.

Troy Diffenderfer, Marketing Associate

My resolution is to finish writing my collection of short stories and my novel! I don’t write nearly as frequently as I would like, so my goal is to be more disciplined and finish writing.

Brett Koch, Digital Sales Rep

Look forward to seeing my son walk, say his first word, celebrate his first birthday. Also looking forward to my daughter turning 5 and completing her first full year of school!

Connor Smith, Digital Marketing Specialist

I’m more about New Year Revolutions than anything. As far as goals are concerned, I’ll be working to produce some great video marketing content, keep on with podcasting, and soon release some personal music I’ve been working on for several years.

Today we look towards 2018 and we hope you will too! Cheers to having a successful year!