Sharp Sound and Killer Content: Tips for Recording an Interview

Here at Track5Media, the marketing department is expanding our audio and video marketing. This means getting expert interviews from people in the various industries we work with, recording them, fancying them up, and putting them online. As someone who worked as a print journalist for several years my first thought was, interviews, how easy. Then, my coworkers took me into our tiny podcast room, put these huge headphones over my ears, pushed my chair so that my face was up against a microphone and showed me how to hook up my cell phone to the computer for recording. Needless to say, I was a little overwhelmed. I felt awkward and out of my comfort zone. Interview someone without taking notes? And I have to hear my voice too. Count me out. Recording is very different from a traditional interview. Although it’s been an adjustment, here are five tips for recording an interview that I’ve learned so far.

Five Tips for Recording an Interview

A woman talking into a microphone preparing to give tips for recording an interview

If you’re like me – intimidated by the recording process, have no fear. If I can do it, anyone can. Here are five tips for recording an interview.

1.     Plan ahead so conversation flows

Before doing a recorded interview, you want to think about who the interviewee is. What are the best questions to ask them to get the most interesting conversation flowing? Once you figure that out, send them the questions ahead of time so that they can look them over. Also, be sure to ask them how much time they have free. The last thing you want is for them to start to cut the interview short because they didn’t expect it to take so long. Once you have everything organized with your interviewee, the last piece of your planning process is figuring out the location. You want to make sure that you have a place to record the interview that is quiet with minimal background noise, and that you have the equipment to record the interview.

2.     Don’t be afraid to stray from your plans

In a perfect world, you’ll have 10 or so questions that you plan to ask. Everything will go according to plan. Your interviewee will answer all of the questions exactly like you anticipate and conversation will flow into the next topic. In reality, you can’t predict how someone is going to answer. Your interviewee could say something that steers the entire interview in a different direction. DON’T BE AFRAID TO GO THAT WAY. Sometimes someone will say something you didn’t expect, and it will take the interview on an even more interesting turn than you predicted in your planning. Being able to recognize this in the moment and change or adjust your questions accordingly is a skill that takes time but is one of the most critical tips for recording an interview.

3.     Minimize background noise… that includes you!

For me, the hardest thing to learn about recording an interview is that you can’t respond the way you normally would. Since you’re talking on the phone, your natural inclination is to verbally indicate that you’re listening. Phrases like, “right,” “yes,” or “of course,” slip out. However, when you’re recording an interview, it’s important not to talk over the person who is talking. It’s safe to assume that they know you’re listening and that you understand what they’re saying, so reserve your impulsive polite signals. This also includes laughing, sighing and any other background noise. To ensure that the interview is crisp and clear, try to eliminate any sound other than the person who’s speaking.

4.     Test your equipment ahead of time

Luckily for me, I have some awesome and techy savvy coworkers who help set up the equipment for a recorded interview. Making sure that the equipment works and is recording both interviews is pretty important for getting sharp sound and killer content in a recorded interview.

5.     Try not to be redundant

You’re making sure your equipment is still functioning. At the same time, you’re keeping track of which questions you already asked and which to ask next. You’re also trying to remember not to laugh or comment while the interviewee is speaking. And of course, in the midst of all this, you’re listening to the interviewee’s answers, of course! When it comes time for you to speak again, don’t be redundant. I really struggle with this. I notice I’ll say things like, “that’s awesome,” or “right, that makes sense.” These redundant phrases can sound extremely annoying and insincere when you play back the interview, so make sure you respond with a variety of phrases. You can also simply state the next question without commenting on the previous answer.

Do you have any tips for recording an interview? Share with us in the comments below!

Voice Search Ranking Factors | The Basics

I’ll be the first to tell you that voice search takes a little practice! Recent additions of an Amazon Show, Fire TV, and an Amazon Cloud Cam had my roommate and I giving these devices all sorts of wacky requests. For literal hours, we just searched whatever came to our minds — and let me just say that we’re quite colorful thinkers… voice search ranking factors

“Alexa, just how flat is the Earth?”

“Alexa, does this look infected to you?”

“Alexa, how many U.S. presidents were Reptilian aliens?”


Needless to say, she didn’t have the range of expertise needed to deal with us lunatics. But that’s more or less a result of the technical SEO behind voice search and how people are searching! Clearly, Alexa isn’t ready to dig deeply into psychobabble. Still, for more actionable and direct search terms she’s not half bad.

Voice Search Ranking Factors

Last year in 2017, 33 million voice search devices were used by 40 percent of adults each day. Compared to its launch in 2008, Google’s voice search received 35 times more search queries in 2016. Since voice assistants have been added to more phones, TVs, and dedicated devices than ever, SEO is following suit.

voice search ranking factors

The question then comes down to voice search ranking factors and what digital marketers should really be thinking about! Other reports predict that 50% of searches will be done via voice technologies, but what exactly are people searching for?

Featured Snippets are Golden

When it comes to Google Home or Google Assistant, it’s obvious that they want the top, most concise result for every voice search… Bring in the featured snippets! This “position zero” on SERPs is what most people want regardless, but now it’s recognized as one of the most significant voice search ranking factors. At the moment and like many things in Google’s kingdom, there aren’t definitive answers on how to achieve these snippets. That said, lots of research has been done with this in mind. Some methods include:

• Answering Specific Queries: Generally, voice searches consist of simple, everyday types of questions. If you know that a piece of content is generally geared toward questions easily searched for using a voice assistant, then your keywords and H2 tags should reflect this. Directly following those optimized tags and phrases should be your featured snipped text.

• Answering Queries Specifically: Not only should the questions you answer be specific, but that goes for your answers too. Google wants the cleanest, most acceptable answer possible because they’re kind of putting their name behind it with the whole featured thing. Answers provided as lists are also particularly savory to their algorithm.

• Write Content for the First Page: Yes, I realize that’s like telling a sports team to “win the damn game,” but seriously it’s kind of the point. If the rest of your content and page aren’t optimized overall, getting a featured snipped won’t really be within reach. Voice search ranking factors follow most of the same rules for general SEO, but really it needs to fit the form and function of the content you’re writing at that moment.


Local SEO is a Must

Another one of the voice search ranking factors to consider is local SEO. While it doesn’t apply to companies who work with remote, national clients, brick-and-mortar businesses will definitely need to pull out all the stops.

voice search ranking factors

One of the main ways companies achieve this is through focusing on their Google My Business Pages are as good as they can be. That obviously means having the correct address, contact details, and opening hours. In turn, this will translate into significant voice search ranking factors. When people ask “Alexa, where is the nearest liquor store,” or “what are some local movie theaters” you’ll be set!

Optimizing for local searches also includes garnering positive online reviews, all in addition to using structured data markup or Schema.

Focus a Bit on Semantics

The very basics of voice search ranking factors rely on an understanding of the minds of your searchers. Are they asking questions about your products? Are they requesting information? Do they need to know your business hours? For a while, we’ve thought about voice search as being very short-tail phrases.

However, as people become more comfortable with these devices, the tone is becoming more conversational. Voice search certainly needs to incorporate more long-tail keyword phrases while keeping queries conversational. Using sites like AnswerThePublic or Moz’s Keyword Explorer are great ways to start learning what people are actually searching for and how easily you can begin ranking.

Ultimately, it’s about pinpointing exactly what people are going to search for with their voice, and doing whatever possible to get those rich snippets!

Any success with voice search ranking factors? Let us know in the comments below!

Link Building 101: What I’ve Learned so Far

Link building is kind of like gambling. You sit and work at it for a long time, there’s very little guidance on how to “win,” but it’s really exciting when you do. The main difference between link building and gambling is that no one comes around serving me free drinks while I build links… although they probably should. I started link building about three months ago, so I’m a newbie. I knew essentially nothing about link building before I got started. However, I used to work as a journalist so I found similarities. I reach out to websites that are relevant in some way to our brands, find a reason why they might want to link to us, and pitch the idea. Sometimes I actually get a response back! That’s winning. In my short time doing link building, here are five things that I learned. Welcome to link building 101!

Link Building 101: Five Things I’ve Learned so Far

link building 101 lessons

1.     You might be getting links and not know it

The first thing I realized, is that not everyone who chooses to add your link is going to tell you they did it. Most of the links I’ve acquired so far, I found by checking our fresh index backlinks on Majestic.com. Each week when I start my link building, I check our newest backlinks and compare them to my list to see if any of the links are from websites I contacted recently. I was pleased to find that they were. I had been feeling very discouraged about my link building progress until I learned from a coworker to check this. Essentially, I was winning and didn’t know it.

2.     Organization is key

Link building 101 lesson number two – organization. In order to be successful at link building, you need to be organized. This is especially important if more than one person is doing link building for the same brands. Make sure you’re keeping track of who you’ve reached out to and when, so you’re not harassing someone or sending them the same request from multiple people. Follow up is important, but you don’t want to overdo it. That’s why keeping track of all lines of communication is key.

3.     Keep your emails short and to the point

I keep my emails short and to the point for a few reasons. The first reason is that I recognize the person I’m reaching out to is probably getting a bunch of similar emails every day. The longer my email is, the less likely they are to read it. Secondly, if their job is anything like mine, email tends to take up a lot of time that they don’t really have free. That’s why when I reach out about a link, I tell them about my brand, suggest a place for my link, and thank them for their time. It’s short, simple and direct.

4.     Broken links are your best friend

I’ve had the most success in getting links by finding broken ones and suggesting one of my brands as a replacement. Many times, people aren’t looking to add more links to their page. However, if they know one of the links already there is broken they are more likely to take time to replace it than they are to add a brand-new link. This is why broken links are your best friend. I personally use a Chrome extension that checks sites for broken links, but I’m sure there are other resources out there.

5.     Don’t get discouraged

The final lesson of link building 101 – don’t get discouraged. It may seem like you’re doing a terrible job and you’re never going to catch on, but that’s probably not true. Like I said in the beginning, link building is like gambling. You’re not going to win every time. It could take a while, and sometimes it simply comes down to luck. However, you will eventually get links! They trickle in over time, and you’ll slowly start to see all those weeks of outreach pay off.

What additional link building 101 tips do you have? Share with us in the comments below!

Responding to Negative Customer Feedback | Five Basic Tips

Running a business online comes with all the trimmings our beloved internet has to offer. An exponential reach, streamlined user experiences, but also the veil of anonymity. When you are confined to a mostly digital space, reviews have the power to make or break what took years to get up and running. This makes responding to negative customer feedback almost as important as getting great feedback in the first place! Today we’ll explore some classic public relations ideas and how they work for companies online:

responding to negative customer feedback

Responding to Negative Customer Feedback

No one is perfect, and maybe a customer had a less than savory experience with your company. If they are like the majority of people today, they probably won’t say it to your face. Rather, they’ll take to forums, social media, and perhaps even your own blog to let as many people know their frustration as possible! As easy as it is to feed into someone’s rage, it’s best to take a neutralizing approach. Here’s how:

1. Locate Each Mention

Whether it’s on Twitter, Facebook, or LinkedIn, you’ll want to track down where each mention of your brand occurred. Getting a hold on how many people may have seen the post is the starting point for responding to negative customer feedback. You’ll want to see how many times it was shared, as well as gauging the severity of what was said. This is kind of the “damage control” portion of this process, and it’s important to begin mitigating things.

2. Let Empathy Guide You

While it’s easy to shout back at an unruly commenter or group, the safest approach comes through empathy. Whether the incident was your mistake or not, it’s often recommended to keep a cool, level approach to the situation. Try to imagine just how frustrated a customer is and do your best to relate to their post or review. Responding to negative customer feedback is really about taking responsibility when needed. At the same time, this doesn’t mean you need to bite the bullet if something wasn’t your fault. Each situation will be different, but using empathy in your response remains important.

3. Answer to the Public

When it comes to social media, conversations between angered customers and a company often amounts to a spectator sport. Responding to negative customer feedback is as much about defending your reputation as it is finding a solution. If the backlash reaches a point where the public demands answers, issuing a statement may be needed. For smaller scale, individual customer incidents its best to deal with their issue in a channel where others may not see your response.

responding to negative customer feedback

4. Reply Only Twice

While it’s tempting to blow up someone’s social media notifications or inbox, keep your replies to a minimum. Reply once to the initial concern, offering solutions or acknowledging responsibility. Anything beyond this should be an attempt to direct the conversation to a representative or somewhere more “behind the scenes.” When replying, stick to the facts and answer quickly. Don’t provide more information than is necessary.

5. Maneuver with Your Channels

Obviously, social media wasn’t designed to be a customer service portal, so responding to negative customer feedback requires offline solutions. Whether it’s Twitter’s character limit or Facebook’s ever-changing feed, it’s important to consider how your channels can best resolve an issue. Sometimes, that really means connecting disgruntled customers with real people in your company. Again, reply only twice, ensuring that the second reply takes things out of the public eye. Likewise, if you are able to resolve the issue, posting the solution for the public to praise can have uplifting effects on your social presence and brand.

So just to recap — responding to negative customer feedback means first locating where the feedback exists, showing empathy, responding publicly but concisely, and using your channels to display solutions. Following these basic ideas can help quell a crisis and keep your company or brand’s reputation from degrading too far.

Do you have any experience responding to negative customer feedback? Let us know your techniques in the comments below!

What to Do After an Employee Review

We get great benefits to enjoy here at Track5Media, from Hershey Park trips to a stellar healthcare package to free snacks. With all of these fun perks, it’s easy to overlook one of the most important benefits we have. I’m talking about employee reviews. While many cringe at the thought of having a performance review, I find them extremely helpful. Many employers don’t take the time to help you grow in your career. However, here at Track5Media, reviews happen twice a year. While I can’t speak for everyone, during my most recent review last week, I was praised for my accomplishments as well as critiqued and given suggestions on what to work on to become a better employee. I came away from my review not feeling discouraged, but feeling excited to work on improving myself as an employee. A week later, I’m in an interesting spot. I’m deciding what to do after an employee review. Luckily below are just a few things you can do after your employee review to ensure that you’re growing as a person and an employee.

What to Do After an Employee Review

Don’t Forget the Good Stuff!

One of the biggest issues that an employee will have is failing to acknowledge the good stuff that they heard in his or her review. If you haven’t done anything good during your time working for that company, it’s safe to say that you probably wouldn’t have made it to an employee review. Some employees have selective hearing, and will immediately brush aside any positive aspect of the review. Instead, they will focus on only the negative, which is detrimental in the long run. When you’re deciding what to do after an employee review, know that your remembering your strengths is just as important as fixing your weaknesses. These strengths show exactly why you’re a vital part of the company.

Reflect First

It can be easy to have a knee-jerk reaction after having a performance review, especially if it was bad. If you’re unsure about what to do after an employee review, one of the best things you can do is to sit down and reflect. It’s tempting to get angry or defensive, especially if you’re accustomed to positive reviews. However, this won’t do much good. Instead, take some time to think about where your manager or boss is coming from before you react too harshly.

what to do after an employee review

Have a Plan

It’s one thing to vow that you’ll improve your performance before your next review, but it’s another to actually implement a plan to do it. If you want to know what to do after an employee review, start forming a plan of attack. Having a plan is a critical part of achieving any goal. Think of it this way: If you want to lose weight, you don’t just announce it to the world and expect the pounds to start falling off. The purpose of feedback is to help you improve your job, and that requires a detailed plan of action. That may involve learning new skills, reprioritizing your tasks, or reevaluating how you come across to colleagues. Creating a plan of action will not only help you improve as an employee, but it shows your manager that you’re willing to put in the effort.

Follow Up

After you’ve put your plan into action, it’s important that you follow up with your manager. If you’re wondering what to do after an employee review, taking time to sit with your manager and review goals is a great step to take. Check in with he or she a month after your evaluation. Let them know what you’ve been doing to rectify the situation, and ask if they think your performance is improving. Getting periodic feedback is much better than waiting until your next annual or semi-annual review only to find out that your boss still isn’t pleased. A follow-up meeting is a great way to show your manager that you really are dedicated to improving your performance.

Employee reviews should be the first step towards growing within your company. When you’re wondering what to do after an employee review, consider the suggestions provided above. As always, if you have other suggestions on making the most of employee reviews, feel free to comment below!

Website Upgrade Tips: Show Some Love

Love is in the air and that means that Valentine’s Day is right around the corner. This capitalism-created holiday will surely have you scrambling for last minute gift ideas and dinner reservation. While you should always be showing love to your significant other, now’s a perfect time to think about showing love to someone else. I’m talking about your website! Like any significant other, your website needs some TLC and attention. Your website is an extension of your brand, so you want to make sure it represents you as best it can. On average, over 100,000 domains are registered every single day, which means there’s a lot of competition out there. Luckily, there are plenty of website upgrade tips that we can offer so your site remains up to date and taken care of.

Four Website Upgrade Tips

1. Content Is King

I’m sure you’ve heard it before, but the content you have on your website is crucial to providing a stellar user experience. If you haven’t yet, make sure to start a blog that is updated frequently. One of the best website upgrade tips we can provide is to create a blog with content that people want to read. Keep it short! It’s pretty well known that web users have very short attention spans and that we don’t read articles thoroughly and in their entirety. A study investigating the changes in our reading habits behaviors in the digital age concluded that we tend to skim web pages to find the information we want. Use bullet points and small paragraphs so readers can easily skim and digest what they need. Various headers are also a great way to break up content as well as enhance your onsite SEO. We’ll get to that in a minute.

2. Add Other Media

A blog is a great place to start but let’s not stop there. When it comes to website upgrade tips, adding a variety of different media is a great way to improve the user experience. It’s no surprise that the majority of content we consume online (especially mobile) is of the video or image variety. If you’re not a writer, it may be easier for you to update your website with images and videos. Just remember to make your images and videos search engine friendly (don’t worry, we’re almost there) so the search engines can see your new content.

website upgrade tips

3. Onsite SEO

Okay, so you’ve heard me mention SEO and making things “search engine friendly,” but what do I mean by that? One of the best website upgrade tips I can give you is to ensure that your website is SEO friendly. SEO or Search Engine Optimization is the practice of making sure your content is able to be crawled by Google. It will then show up during the user’s search process. We have an entire post dedicated to helping you perform an SEO audit, but a few things you should think about are your keywords, your image alternate text, and your user search intent. SEO is and always will be a major factor in your website’s success. Make sure you continuously look into your onsite SEO to ensure that you’re getting the most out of your website.

4. Mobile Friendly

2017 was the year of the mobile experience, so it’s important that you’re keeping up with the times. It’s no surprise that optimizing your site for mobile is extremely important. Almost everyone has a smartphone. Recently, Google started penalizing sites that aren’t mobile optimized, making the need for responsiveness even more crucial. This is probably the single most valuable way in which you can improve your website’s usability.

I hope these tips will give you the chance to show your website some love. I definitely wouldn’t recommend buying it chocolates or flowers, but you can certainly make sure it’s optimized for 2018. If you have any other tips on how to upgrade your website, feel free to comment below!

5 Tips For Stepping Up Your Office Lunch Game

Although my job here at Track5Media is pretty damn awesome, I’d be lying if I said that lunchtime isn’t one of the highlights of my day. As the self-appointed “lunch coordinator,” I’ve been able to explore cuisines and bring the office closer together with our savory meal decisions. Office lunch isn’t just about fueling up so you can get through the day. It should be a time to enjoy some good food and good company. Now, I won’t look down upon those who opt for the traditional packed sandwich or salad, but I do think there are ways that you can spice up your office lunch and make it one of the best parts of the day! Below are just a few ways that you can make sure you’re doing some great office lunch bonding.

Tips For Crushing Your Office Lunch

Make It a Group Thing

One of the best things about getting lunch here at Track5Media is that you’re usually not alone! If someone is feeling Chinese takeout, you can expect that you’ll have a few others looking to hop on that lunch train. If time allows it, opt to take lunch outside on a particularly nice day. Spending some time outside with your coworkers is a great way to break up a day spent in the office. We’re always open to lunch suggestions in the office, and there’s usually more than one of us trying a new place to eat! It also might be a good idea to organize a monthly lunch outing where you can all get out of the office and enjoy a nice sit-down lunch.

Keep Condiments and Silverware Handy

Luckily, we have a pretty large kitchen here in the office, so we can afford to stock up on silverware and condiments. If you’re working with a smaller space, don’t hesitate to use some of your desk drawers to stock up on condiments and spices. This way, if you find your meal needs to be refreshed or spiced up by the time you get to your lunch break, you can do so with ease. Alternatively, if you don’t pack your lunch one day and you find your lunch-break purchase is a little bland, you can kick it up a notch or two. Also, few things are more unappetizing than eating a meal out of a takeout container with a sad, flimsy plastic fork that’s likely to break as soon as you take your first bite. Keeping some silverware handy will ensure that you’re enjoying your office lunch to the fullest.

office lunch

Don’t Be Scared of Leftovers

I know some of you might groan when hearing the word “leftovers,” and believe me I still do sometimes. However, leftovers are an underrated option when it comes to crushing your office lunch. If you had something truly delicious for dinner last night, why not enjoy it again for lunch? If you don’t feel like eating the same thing for multiple days, try turning your leftovers into a new meal. Take that leftover pork loin and turn it into a pulled pork sandwich!

office lunch

Snack, But Don’t Overdo It

I hate to admit it, but this is definitely a lesson I’ve learned the hard way. The snack monster that lives on my shoulder constantly barks in my ear while I’m at work, which is why I’ve had to be mindful when it comes to snacking. I try to snack on something light, like popcorn, if I’m feeling hungry. There’s nothing worse than overeating and feeling way too stuffed while trying to get your work done for the day. I’ve found that taking small baggies of chips or mixed nuts really curb my penance for overeating.

Get Creative

Probably the contribution to the office that I’m most proud of is our “Lunch Wheel O’ Goodness.” What is this intriguing sounding piece of innovation you ask? Well, it’s a wheel that randomly chooses a place to eat for lunch. If none of us in the office have a specific hankering, we’ll let the wheel decide. It has options for our favorite places as well as some fun categories like “person with the closest birthday chooses.” There are a ton of online templates that will allow you to bring some fun to the office when getting lunch.

Lunch should be a time that you can bond with your coworkers. You spend a good amount of time with them after all, so why not make lunch a highly anticipated event. If you have other ways that you crush your office lunch, leave us a comment below!

Top Content Distribution Strategies in 2018

…Content. Content. CONTENT! The proverbial meat and potatoes, or finishing garnish depending on what corporate course of the meal you’re on! Honestly, I think it’s safe to retire the whole “content is king” adage because WE GET IT. But do we really know what content distribution strategies in 2018 we need to look out for? Anyone? …Come with me on a journey through your personal time and cyberspace:

content-distribution-strategies-in-2018

Pictured above: A never-before-seen look at the literal insides of the internet circa 1999 A.D. Wow oh wow!

So you’ve spent time writing weeks worth of content — great blogs, resource pages, and maybe even a few branded images here and there. Now you just post them on your blog platform of choice and POOF! Instant Google page rank and authority right?

If that actually happened to you, please email connor@track5media.com to claim your Official Horse-Pucky Certificate and 3-week getaway at the Bull**** Hotel in beautiful Nantucket, Massachusetts.

For all of us still tediously living in the “real world,” we know that it takes actual strategy and marketing prowess to get that savory link juice flowing to a website. It’s 2018 and the future is probably never going to arrive, so we should prepare now while we still can!

Top Content Distribution Strategies in 2018

Of course, every business will have its unique needs and challenges, but this isn’t about YOU. Just kidding, it is, and that means getting those real results that make everyday count. Getting your amazing content through the right channels to your audience is the goal, especially when so much of that content is already available to you. Really, we’re talking about repurposing your best pieces to yield new results with some great tools!

1. Consider Publishing an E-book

Are you prone to writing the next great American novel throughout the course of several industry-specific blogs? I bet you are… so why not turn this chain of content into an e-book? By sifting out several of your most poignant, evergreen pieces of content it’s now easier than ever to publish them as something more impactful. One tool that’s making this process simple is Designrr. If you aren’t trying to hire a design firm or take time from in-house personnel, this platform has all you need to cobble together a solid e-book.

content distribution strategies in 2018

After you’ve got a shiny, new hunk of (old) content with added tidbits and features, you can market this thing to high-heaven — building an email list, pitching it for link building, and spreading the love to fellow content creators for a chance at social media shares and the like. Of course, you’ll want to design this with conversions or your marketing goals in mind, but it makes for one of the best content distribution strategies in 2018 hands down.

2. Turn Blogs into Videos

So while you may be thinking: NO NEVER WHY OUCH STOP THAT — I’m here to tell you that turning blogs into videos is relatively easy and anybody can do it. Obviously, video content is the most massive marketing opportunity since people started using euphemisms about sliced bread, so get with it! If you are going the software route, then consider finding your own content creator packs to implement into your editor of choice. Otherwise, some interesting “all-in-one” tools are available.

content distribution strategies in 2018

If you’re looking for a way to create short video previews of your blogs for social media, consider using:

Lumen5

Content Samurai

Animoto

Shakr

And there are many others out there for whatever you need to accomplish! Essentially, you’re teasing out all the juicy bits of your blogs, putting them in a fancy moving picture, and throwing it out to your audience. It’s like Canva’s approach to graphics but for video SO DO IT.

3. Create Some  A  n  a  l  o  g  Content

That’s right I said it — de-digitize some of your content and bring it to life in the physical dimension! Maybe that means literally printing an infographic, creating some sort of fold out, or just a nice laminated appreciation card for clients. Whatever you decide, pulling yourself from the matrix of digital marketing to create real-world content snail-mailed to some influencers is just the ticket!

content-distribution-strategies-in-2018

Computers are amazing, but sometimes you have to focus on the human stuff or whatever!

Again this can take many forms but consider ways to funnel those interactions and outreach efforts back to your content, and right on through to a conversion. Everybody likes some free (branded) stuff, and if you do this right, you could have the chance to build relationships with key brands and people in your industry. Sometimes the magic ingredient to the savviest of content distribution strategies in 2018 is simply doing the opposite of what’s expected — unless that’s deleting your blog entirely and setting fire to your computer… don’t do that.

What are your picks for the top content distribution strategies in 2018? Let us know in the comments below or scream it from your car window during rush hour!

Benefits of Social Responsibility: Kicking Off the Holiday Season with Acts of Kindness

The holiday season is quickly approaching, along with the motivation to help others. Holiday kindness shouldn’t just stay siloed in your personal life. Engaging in socially responsible activities as a company can positively impact your brand, your consumers, and the community. Check out the benefits of social responsibility and learn how to add social responsibility to your organizational operations!

Benefits of Social Responsibility

Despite the many benefits of social responsibility, many businesses hesitate to participate in socially responsible events, usually due to economic reasons. Planning social responsibility events and activities will benefit your community, brand, and employees.

It’s Good for the Community

When acting socially responsible, you shouldn’t only be concerned with selfish interests. At its core, social responsibility should be altruistic. Choose a cause that is meaningful to your organization or find an issue that affects your local community. Make partnerships with nonprofits in your community and see what types of resources you can provide to help them fulfill their mission.

It’s Good for Your Brand

At first glance, social responsibility may not seem worth it. Helping out a nonprofit or a cause will cost your organization time and money upfront. Although this is a turnoff for many business owners, the value added to your brand in return for acts of social responsibility is incalculable. When you give back to the community, you earn trust and generate publicity. A 2006 Cone Communications study found that 83 percent of Americans find organizations more credible if they are socially or environmentally responsible. The Cone study also revealed that 74 percent of Americans pay greater attention to messages when companies are deeply committed to a cause. While participating in community events, your organization is bound to capture the attention of local media outlets. This publicity will positively impact your brand (and it’s more cost-effective than paid advertisements).

It’s Good for Your Employees

A large percentage of Americans, especially millennials, take social responsibility very seriously. Being socially irresponsible can hinder your organization from recruiting new talent. The Cone study found that 56 percent of millennial Americans would refuse to work for a socially irresponsible corporation. Social responsibility helps to build your organizational culture. Participate in community-related activities, and give your employees a sense of purpose and engagement.

How to Be Socially Responsible

Change your organizational actions and start taking advantage of the many benefits of social responsibility. Get started with social responsibility by checking out the events and activities that are already happening in your community. If you’re looking to stand out for your efforts, try organizing your own social responsibility campaigns.

Participate in Community Events

One of the easiest ways to start your social responsibility efforts is to check out what’s already going on in the community. Many communities coordinate days for charitable donations. Here in Central Pennsylvania, the City of Lancaster hosts the Extraordinary Give annually. The event encourages businesses, organizations, and individuals to donate to local charities.

When searching for avenues of social responsibility, be sure to look for events and organizations with connections to your brand. Our AllTruckJobs.com brand teamed up with the Make-A-Wish Foundation’s Mother’s Day Truck Convoy.

Organize Your Own Social Responsibility Campaigns

For the last three years, our Track5Media team has participated in our annual Day of Giving. We visit nonprofits in the city throughout the day dressed in holiday swag. We deliver gifts to children in the community dressed as Santa Claus, Mrs. Claus, and elves!

benefits of Social Responsibility

We continued our tradition of social responsibility this year by starting a scholarship program with our TravelNurseSource.com brand. The scholarship will reward a deserving nursing student seeking help with college tuition costs. By starting your own social responsibility efforts, you can tailor your activities to match your brand’s message or support a cause that’s close to your heart.

Looking to start a new career with our socially responsible team here at Track5Media? Check out our open positions and apply today!

How to Improve Your Content Strategy

As technology advances, the amount of platforms we use to communicate our messages continues to increase. Managing content marketing tactics is becoming tricky, as we work to ensure our content is consistent and effective. It’s easy to place all of your focus on the blogs, emails, podcasts, and social media posts when discussing content strategy. Before crafting these messages, it’s important to create a strategy that will drive your content and business objectives. Check out these tips and learn how to improve your content strategy!

What is Content Strategy?

Before taking action to improve your content strategy, it’s important to recognize the significance of having a content strategy for your organization. Your content strategy is an essential element of your overall marketing strategy. It guides all of your content marketing operations. Your content strategy takes into account your organizational goals, customer relations, and competitor behavior. Understanding the relationships between these aspects of your organization allows you to better communicate with your audience. It ensures that all of the content you develop helps drive your organizational objectives.

how to improve your content strategy

How To Improve Your Content Strategy

1. Understand Your Organization’s Goals

Your organizational goals and business objectives are one of the most significant pieces of your content strategy. Understanding your brand, mission, and values will help you develop key messaging that should shine through all of your content. Strategically incorporating these brand messages will direct your content and drive traffic. Prioritizing your organization’s goals in your content strategy will improve the quality of your content, and it will make your content generation process more efficient.

2. Understand Your Customers

Too often, we fall into the pattern of cranking out content to meet deadlines instead of creating valuable content for consumers. Your content strategy should clearly define the wants and needs of your customers. Understanding their paths through the marketing funnel will provide direction for your content. Keeping their needs in mind will make it easier to provide valuable content. Customer research will also allow you determine which channels should be used to best communicate with your target audience.

3. Understand Your Competitors

Gaining insight into the behavior of your competitors is crucial to improving your content strategy. Understanding competitor trends can ensure that you’re on par with the industry and help your organization stand out from the rest. There are plenty of research tools that allow you analyze various aspects of your competitors’ actions. Your competitors are likely already using some variation of analysis tools, so you should be too. Be sure to research quality tools that will provide you with the information you’re looking for.

4. Use a Content Marketing Calendar to Organize Your Efforts

Using a content marketing calendar gives you the ability to organize your strategic efforts. When you map out your content marketing strategies in advance, you’ll be sure to keep your messages consistent and on target with your business objectives. You’ll have the opportunity to plan out campaigns and improve the quality of your content. Through a content marketing calendar, you can plan out all aspects of your efforts including blog posts, social media posts, podcasts, email blasts and advertisements.When you follow a content marketing calendar, your audience is guaranteed to receive a steady stream of your messages. If you already have a content marketing calendar, reassess your current efforts to learn how to improve your content strategy.

5. Measure Your Efforts

Your strategy was all for nothing if you don’t measure your performance. Take advantage of analysis tools like Google Analytics or Moz to see how your content is performing. If you don’t measure your current content strategy, you won’t know how to improve your content strategy in the future.

Need more than an improved content strategy to meet your business objectives? Here at Track5Media, we manage several brands that are here to help solve your recruitment problems. Check out our brands and see how we can help meet fill open positions at your organization.