Responding to Negative Customer Feedback | Five Basic Tips

Running a business online comes with all the trimmings our beloved internet has to offer. An exponential reach, streamlined user experiences, but also the veil of anonymity. When you are confined to a mostly digital space, reviews have the power to make or break what took years to get up and running. This makes responding to negative customer feedback almost as important as getting great feedback in the first place! Today we’ll explore some classic public relations ideas and how they work for companies online:

responding to negative customer feedback

Responding to Negative Customer Feedback

No one is perfect, and maybe a customer had a less than savory experience with your company. If they are like the majority of people today, they probably won’t say it to your face. Rather, they’ll take to forums, social media, and perhaps even your own blog to let as many people know their frustration as possible! As easy as it is to feed into someone’s rage, it’s best to take a neutralizing approach. Here’s how:

1. Locate Each Mention

Whether it’s on Twitter, Facebook, or LinkedIn, you’ll want to track down where each mention of your brand occurred. Getting a hold on how many people may have seen the post is the starting point for responding to negative customer feedback. You’ll want to see how many times it was shared, as well as gauging the severity of what was said. This is kind of the “damage control” portion of this process, and it’s important to begin mitigating things.

2. Let Empathy Guide You

While it’s easy to shout back at an unruly commenter or group, the safest approach comes through empathy. Whether the incident was your mistake or not, it’s often recommended to keep a cool, level approach to the situation. Try to imagine just how frustrated a customer is and do your best to relate to their post or review. Responding to negative customer feedback is really about taking responsibility when needed. At the same time, this doesn’t mean you need to bite the bullet if something wasn’t your fault. Each situation will be different, but using empathy in your response remains important.

3. Answer to the Public

When it comes to social media, conversations between angered customers and a company often amounts to a spectator sport. Responding to negative customer feedback is as much about defending your reputation as it is finding a solution. If the backlash reaches a point where the public demands answers, issuing a statement may be needed. For smaller scale, individual customer incidents its best to deal with their issue in a channel where others may not see your response.

responding to negative customer feedback

4. Reply Only Twice

While it’s tempting to blow up someone’s social media notifications or inbox, keep your replies to a minimum. Reply once to the initial concern, offering solutions or acknowledging responsibility. Anything beyond this should be an attempt to direct the conversation to a representative or somewhere more “behind the scenes.” When replying, stick to the facts and answer quickly. Don’t provide more information than is necessary.

5. Maneuver with Your Channels

Obviously, social media wasn’t designed to be a customer service portal, so responding to negative customer feedback requires offline solutions. Whether it’s Twitter’s character limit or Facebook’s ever-changing feed, it’s important to consider how your channels can best resolve an issue. Sometimes, that really means connecting disgruntled customers with real people in your company. Again, reply only twice, ensuring that the second reply takes things out of the public eye. Likewise, if you are able to resolve the issue, posting the solution for the public to praise can have uplifting effects on your social presence and brand.

So just to recap — responding to negative customer feedback means first locating where the feedback exists, showing empathy, responding publicly but concisely, and using your channels to display solutions. Following these basic ideas can help quell a crisis and keep your company or brand’s reputation from degrading too far.

Do you have any experience responding to negative customer feedback? Let us know your techniques in the comments below!

What to Do After an Employee Review

We get great benefits to enjoy here at Track5Media, from Hershey Park trips to a stellar healthcare package to free snacks. With all of these fun perks, it’s easy to overlook one of the most important benefits we have. I’m talking about employee reviews. While many cringe at the thought of having a performance review, I find them extremely helpful. Many employers don’t take the time to help you grow in your career. However, here at Track5Media, reviews happen twice a year. While I can’t speak for everyone, during my most recent review last week, I was praised for my accomplishments as well as critiqued and given suggestions on what to work on to become a better employee. I came away from my review not feeling discouraged, but feeling excited to work on improving myself as an employee. A week later, I’m in an interesting spot. I’m deciding what to do after an employee review. Luckily below are just a few things you can do after your employee review to ensure that you’re growing as a person and an employee.

What to Do After an Employee Review

Don’t Forget the Good Stuff!

One of the biggest issues that an employee will have is failing to acknowledge the good stuff that they heard in his or her review. If you haven’t done anything good during your time working for that company, it’s safe to say that you probably wouldn’t have made it to an employee review. Some employees have selective hearing, and will immediately brush aside any positive aspect of the review. Instead, they will focus on only the negative, which is detrimental in the long run. When you’re deciding what to do after an employee review, know that your remembering your strengths is just as important as fixing your weaknesses. These strengths show exactly why you’re a vital part of the company.

Reflect First

It can be easy to have a knee-jerk reaction after having a performance review, especially if it was bad. If you’re unsure about what to do after an employee review, one of the best things you can do is to sit down and reflect. It’s tempting to get angry or defensive, especially if you’re accustomed to positive reviews. However, this won’t do much good. Instead, take some time to think about where your manager or boss is coming from before you react too harshly.

what to do after an employee review

Have a Plan

It’s one thing to vow that you’ll improve your performance before your next review, but it’s another to actually implement a plan to do it. If you want to know what to do after an employee review, start forming a plan of attack. Having a plan is a critical part of achieving any goal. Think of it this way: If you want to lose weight, you don’t just announce it to the world and expect the pounds to start falling off. The purpose of feedback is to help you improve your job, and that requires a detailed plan of action. That may involve learning new skills, reprioritizing your tasks, or reevaluating how you come across to colleagues. Creating a plan of action will not only help you improve as an employee, but it shows your manager that you’re willing to put in the effort.

Follow Up

After you’ve put your plan into action, it’s important that you follow up with your manager. If you’re wondering what to do after an employee review, taking time to sit with your manager and review goals is a great step to take. Check in with he or she a month after your evaluation. Let them know what you’ve been doing to rectify the situation, and ask if they think your performance is improving. Getting periodic feedback is much better than waiting until your next annual or semi-annual review only to find out that your boss still isn’t pleased. A follow-up meeting is a great way to show your manager that you really are dedicated to improving your performance.

Employee reviews should be the first step towards growing within your company. When you’re wondering what to do after an employee review, consider the suggestions provided above. As always, if you have other suggestions on making the most of employee reviews, feel free to comment below!

Website Upgrade Tips: Show Some Love

Love is in the air and that means that Valentine’s Day is right around the corner. This capitalism-created holiday will surely have you scrambling for last minute gift ideas and dinner reservation. While you should always be showing love to your significant other, now’s a perfect time to think about showing love to someone else. I’m talking about your website! Like any significant other, your website needs some TLC and attention. Your website is an extension of your brand, so you want to make sure it represents you as best it can. On average, over 100,000 domains are registered every single day, which means there’s a lot of competition out there. Luckily, there are plenty of website upgrade tips that we can offer so your site remains up to date and taken care of.

Four Website Upgrade Tips

1. Content Is King

I’m sure you’ve heard it before, but the content you have on your website is crucial to providing a stellar user experience. If you haven’t yet, make sure to start a blog that is updated frequently. One of the best website upgrade tips we can provide is to create a blog with content that people want to read. Keep it short! It’s pretty well known that web users have very short attention spans and that we don’t read articles thoroughly and in their entirety. A study investigating the changes in our reading habits behaviors in the digital age concluded that we tend to skim web pages to find the information we want. Use bullet points and small paragraphs so readers can easily skim and digest what they need. Various headers are also a great way to break up content as well as enhance your onsite SEO. We’ll get to that in a minute.

2. Add Other Media

A blog is a great place to start but let’s not stop there. When it comes to website upgrade tips, adding a variety of different media is a great way to improve the user experience. It’s no surprise that the majority of content we consume online (especially mobile) is of the video or image variety. If you’re not a writer, it may be easier for you to update your website with images and videos. Just remember to make your images and videos search engine friendly (don’t worry, we’re almost there) so the search engines can see your new content.

website upgrade tips

3. Onsite SEO

Okay, so you’ve heard me mention SEO and making things “search engine friendly,” but what do I mean by that? One of the best website upgrade tips I can give you is to ensure that your website is SEO friendly. SEO or Search Engine Optimization is the practice of making sure your content is able to be crawled by Google. It will then show up during the user’s search process. We have an entire post dedicated to helping you perform an SEO audit, but a few things you should think about are your keywords, your image alternate text, and your user search intent. SEO is and always will be a major factor in your website’s success. Make sure you continuously look into your onsite SEO to ensure that you’re getting the most out of your website.

4. Mobile Friendly

2017 was the year of the mobile experience, so it’s important that you’re keeping up with the times. It’s no surprise that optimizing your site for mobile is extremely important. Almost everyone has a smartphone. Recently, Google started penalizing sites that aren’t mobile optimized, making the need for responsiveness even more crucial. This is probably the single most valuable way in which you can improve your website’s usability.

I hope these tips will give you the chance to show your website some love. I definitely wouldn’t recommend buying it chocolates or flowers, but you can certainly make sure it’s optimized for 2018. If you have any other tips on how to upgrade your website, feel free to comment below!

5 Tips For Stepping Up Your Office Lunch Game

Although my job here at Track5Media is pretty damn awesome, I’d be lying if I said that lunchtime isn’t one of the highlights of my day. As the self-appointed “lunch coordinator,” I’ve been able to explore cuisines and bring the office closer together with our savory meal decisions. Office lunch isn’t just about fueling up so you can get through the day. It should be a time to enjoy some good food and good company. Now, I won’t look down upon those who opt for the traditional packed sandwich or salad, but I do think there are ways that you can spice up your office lunch and make it one of the best parts of the day! Below are just a few ways that you can make sure you’re doing some great office lunch bonding.

Tips For Crushing Your Office Lunch

Make It a Group Thing

One of the best things about getting lunch here at Track5Media is that you’re usually not alone! If someone is feeling Chinese takeout, you can expect that you’ll have a few others looking to hop on that lunch train. If time allows it, opt to take lunch outside on a particularly nice day. Spending some time outside with your coworkers is a great way to break up a day spent in the office. We’re always open to lunch suggestions in the office, and there’s usually more than one of us trying a new place to eat! It also might be a good idea to organize a monthly lunch outing where you can all get out of the office and enjoy a nice sit-down lunch.

Keep Condiments and Silverware Handy

Luckily, we have a pretty large kitchen here in the office, so we can afford to stock up on silverware and condiments. If you’re working with a smaller space, don’t hesitate to use some of your desk drawers to stock up on condiments and spices. This way, if you find your meal needs to be refreshed or spiced up by the time you get to your lunch break, you can do so with ease. Alternatively, if you don’t pack your lunch one day and you find your lunch-break purchase is a little bland, you can kick it up a notch or two. Also, few things are more unappetizing than eating a meal out of a takeout container with a sad, flimsy plastic fork that’s likely to break as soon as you take your first bite. Keeping some silverware handy will ensure that you’re enjoying your office lunch to the fullest.

office lunch

Don’t Be Scared of Leftovers

I know some of you might groan when hearing the word “leftovers,” and believe me I still do sometimes. However, leftovers are an underrated option when it comes to crushing your office lunch. If you had something truly delicious for dinner last night, why not enjoy it again for lunch? If you don’t feel like eating the same thing for multiple days, try turning your leftovers into a new meal. Take that leftover pork loin and turn it into a pulled pork sandwich!

office lunch

Snack, But Don’t Overdo It

I hate to admit it, but this is definitely a lesson I’ve learned the hard way. The snack monster that lives on my shoulder constantly barks in my ear while I’m at work, which is why I’ve had to be mindful when it comes to snacking. I try to snack on something light, like popcorn, if I’m feeling hungry. There’s nothing worse than overeating and feeling way too stuffed while trying to get your work done for the day. I’ve found that taking small baggies of chips or mixed nuts really curb my penance for overeating.

Get Creative

Probably the contribution to the office that I’m most proud of is our “Lunch Wheel O’ Goodness.” What is this intriguing sounding piece of innovation you ask? Well, it’s a wheel that randomly chooses a place to eat for lunch. If none of us in the office have a specific hankering, we’ll let the wheel decide. It has options for our favorite places as well as some fun categories like “person with the closest birthday chooses.” There are a ton of online templates that will allow you to bring some fun to the office when getting lunch.

Lunch should be a time that you can bond with your coworkers. You spend a good amount of time with them after all, so why not make lunch a highly anticipated event. If you have other ways that you crush your office lunch, leave us a comment below!

Top Content Distribution Strategies in 2018

…Content. Content. CONTENT! The proverbial meat and potatoes, or finishing garnish depending on what corporate course of the meal you’re on! Honestly, I think it’s safe to retire the whole “content is king” adage because WE GET IT. But do we really know what content distribution strategies in 2018 we need to look out for? Anyone? …Come with me on a journey through your personal time and cyberspace:

content-distribution-strategies-in-2018

Pictured above: A never-before-seen look at the literal insides of the internet circa 1999 A.D. Wow oh wow!

So you’ve spent time writing weeks worth of content — great blogs, resource pages, and maybe even a few branded images here and there. Now you just post them on your blog platform of choice and POOF! Instant Google page rank and authority right?

If that actually happened to you, please email connor@track5media.com to claim your Official Horse-Pucky Certificate and 3-week getaway at the Bull**** Hotel in beautiful Nantucket, Massachusetts.

For all of us still tediously living in the “real world,” we know that it takes actual strategy and marketing prowess to get that savory link juice flowing to a website. It’s 2018 and the future is probably never going to arrive, so we should prepare now while we still can!

Top Content Distribution Strategies in 2018

Of course, every business will have its unique needs and challenges, but this isn’t about YOU. Just kidding, it is, and that means getting those real results that make everyday count. Getting your amazing content through the right channels to your audience is the goal, especially when so much of that content is already available to you. Really, we’re talking about repurposing your best pieces to yield new results with some great tools!

1. Consider Publishing an E-book

Are you prone to writing the next great American novel throughout the course of several industry-specific blogs? I bet you are… so why not turn this chain of content into an e-book? By sifting out several of your most poignant, evergreen pieces of content it’s now easier than ever to publish them as something more impactful. One tool that’s making this process simple is Designrr. If you aren’t trying to hire a design firm or take time from in-house personnel, this platform has all you need to cobble together a solid e-book.

content distribution strategies in 2018

After you’ve got a shiny, new hunk of (old) content with added tidbits and features, you can market this thing to high-heaven — building an email list, pitching it for link building, and spreading the love to fellow content creators for a chance at social media shares and the like. Of course, you’ll want to design this with conversions or your marketing goals in mind, but it makes for one of the best content distribution strategies in 2018 hands down.

2. Turn Blogs into Videos

So while you may be thinking: NO NEVER WHY OUCH STOP THAT — I’m here to tell you that turning blogs into videos is relatively easy and anybody can do it. Obviously, video content is the most massive marketing opportunity since people started using euphemisms about sliced bread, so get with it! If you are going the software route, then consider finding your own content creator packs to implement into your editor of choice. Otherwise, some interesting “all-in-one” tools are available.

content distribution strategies in 2018

If you’re looking for a way to create short video previews of your blogs for social media, consider using:

Lumen5

Content Samurai

Animoto

Shakr

And there are many others out there for whatever you need to accomplish! Essentially, you’re teasing out all the juicy bits of your blogs, putting them in a fancy moving picture, and throwing it out to your audience. It’s like Canva’s approach to graphics but for video SO DO IT.

3. Create Some  A  n  a  l  o  g  Content

That’s right I said it — de-digitize some of your content and bring it to life in the physical dimension! Maybe that means literally printing an infographic, creating some sort of fold out, or just a nice laminated appreciation card for clients. Whatever you decide, pulling yourself from the matrix of digital marketing to create real-world content snail-mailed to some influencers is just the ticket!

content-distribution-strategies-in-2018

Computers are amazing, but sometimes you have to focus on the human stuff or whatever!

Again this can take many forms but consider ways to funnel those interactions and outreach efforts back to your content, and right on through to a conversion. Everybody likes some free (branded) stuff, and if you do this right, you could have the chance to build relationships with key brands and people in your industry. Sometimes the magic ingredient to the savviest of content distribution strategies in 2018 is simply doing the opposite of what’s expected — unless that’s deleting your blog entirely and setting fire to your computer… don’t do that.

What are your picks for the top content distribution strategies in 2018? Let us know in the comments below or scream it from your car window during rush hour!

Benefits of Social Responsibility: Kicking Off the Holiday Season with Acts of Kindness

The holiday season is quickly approaching, along with the motivation to help others. Holiday kindness shouldn’t just stay siloed in your personal life. Engaging in socially responsible activities as a company can positively impact your brand, your consumers, and the community. Check out the benefits of social responsibility and learn how to add social responsibility to your organizational operations!

Benefits of Social Responsibility

Despite the many benefits of social responsibility, many businesses hesitate to participate in socially responsible events, usually due to economic reasons. Planning social responsibility events and activities will benefit your community, brand, and employees.

It’s Good for the Community

When acting socially responsible, you shouldn’t only be concerned with selfish interests. At its core, social responsibility should be altruistic. Choose a cause that is meaningful to your organization or find an issue that affects your local community. Make partnerships with nonprofits in your community and see what types of resources you can provide to help them fulfill their mission.

It’s Good for Your Brand

At first glance, social responsibility may not seem worth it. Helping out a nonprofit or a cause will cost your organization time and money upfront. Although this is a turnoff for many business owners, the value added to your brand in return for acts of social responsibility is incalculable. When you give back to the community, you earn trust and generate publicity. A 2006 Cone Communications study found that 83 percent of Americans find organizations more credible if they are socially or environmentally responsible. The Cone study also revealed that 74 percent of Americans pay greater attention to messages when companies are deeply committed to a cause. While participating in community events, your organization is bound to capture the attention of local media outlets. This publicity will positively impact your brand (and it’s more cost-effective than paid advertisements).

It’s Good for Your Employees

A large percentage of Americans, especially millennials, take social responsibility very seriously. Being socially irresponsible can hinder your organization from recruiting new talent. The Cone study found that 56 percent of millennial Americans would refuse to work for a socially irresponsible corporation. Social responsibility helps to build your organizational culture. Participate in community-related activities, and give your employees a sense of purpose and engagement.

How to Be Socially Responsible

Change your organizational actions and start taking advantage of the many benefits of social responsibility. Get started with social responsibility by checking out the events and activities that are already happening in your community. If you’re looking to stand out for your efforts, try organizing your own social responsibility campaigns.

Participate in Community Events

One of the easiest ways to start your social responsibility efforts is to check out what’s already going on in the community. Many communities coordinate days for charitable donations. Here in Central Pennsylvania, the City of Lancaster hosts the Extraordinary Give annually. The event encourages businesses, organizations, and individuals to donate to local charities.

When searching for avenues of social responsibility, be sure to look for events and organizations with connections to your brand. Our AllTruckJobs.com brand teamed up with the Make-A-Wish Foundation’s Mother’s Day Truck Convoy.

Organize Your Own Social Responsibility Campaigns

For the last three years, our Track5Media team has participated in our annual Day of Giving. We visit nonprofits in the city throughout the day dressed in holiday swag. We deliver gifts to children in the community dressed as Santa Claus, Mrs. Claus, and elves!

benefits of Social Responsibility

We continued our tradition of social responsibility this year by starting a scholarship program with our TravelNurseSource.com brand. The scholarship will reward a deserving nursing student seeking help with college tuition costs. By starting your own social responsibility efforts, you can tailor your activities to match your brand’s message or support a cause that’s close to your heart.

Looking to start a new career with our socially responsible team here at Track5Media? Check out our open positions and apply today!

How to Improve Your Content Strategy

As technology advances, the amount of platforms we use to communicate our messages continues to increase. Managing content marketing tactics is becoming tricky, as we work to ensure our content is consistent and effective. It’s easy to place all of your focus on the blogs, emails, podcasts, and social media posts when discussing content strategy. Before crafting these messages, it’s important to create a strategy that will drive your content and business objectives. Check out these tips and learn how to improve your content strategy!

What is Content Strategy?

Before taking action to improve your content strategy, it’s important to recognize the significance of having a content strategy for your organization. Your content strategy is an essential element of your overall marketing strategy. It guides all of your content marketing operations. Your content strategy takes into account your organizational goals, customer relations, and competitor behavior. Understanding the relationships between these aspects of your organization allows you to better communicate with your audience. It ensures that all of the content you develop helps drive your organizational objectives.

how to improve your content strategy

How To Improve Your Content Strategy

1. Understand Your Organization’s Goals

Your organizational goals and business objectives are one of the most significant pieces of your content strategy. Understanding your brand, mission, and values will help you develop key messaging that should shine through all of your content. Strategically incorporating these brand messages will direct your content and drive traffic. Prioritizing your organization’s goals in your content strategy will improve the quality of your content, and it will make your content generation process more efficient.

2. Understand Your Customers

Too often, we fall into the pattern of cranking out content to meet deadlines instead of creating valuable content for consumers. Your content strategy should clearly define the wants and needs of your customers. Understanding their paths through the marketing funnel will provide direction for your content. Keeping their needs in mind will make it easier to provide valuable content. Customer research will also allow you determine which channels should be used to best communicate with your target audience.

3. Understand Your Competitors

Gaining insight into the behavior of your competitors is crucial to improving your content strategy. Understanding competitor trends can ensure that you’re on par with the industry and help your organization stand out from the rest. There are plenty of research tools that allow you analyze various aspects of your competitors’ actions. Your competitors are likely already using some variation of analysis tools, so you should be too. Be sure to research quality tools that will provide you with the information you’re looking for.

4. Use a Content Marketing Calendar to Organize Your Efforts

Using a content marketing calendar gives you the ability to organize your strategic efforts. When you map out your content marketing strategies in advance, you’ll be sure to keep your messages consistent and on target with your business objectives. You’ll have the opportunity to plan out campaigns and improve the quality of your content. Through a content marketing calendar, you can plan out all aspects of your efforts including blog posts, social media posts, podcasts, email blasts and advertisements.When you follow a content marketing calendar, your audience is guaranteed to receive a steady stream of your messages. If you already have a content marketing calendar, reassess your current efforts to learn how to improve your content strategy.

5. Measure Your Efforts

Your strategy was all for nothing if you don’t measure your performance. Take advantage of analysis tools like Google Analytics or Moz to see how your content is performing. If you don’t measure your current content strategy, you won’t know how to improve your content strategy in the future.

Need more than an improved content strategy to meet your business objectives? Here at Track5Media, we manage several brands that are here to help solve your recruitment problems. Check out our brands and see how we can help meet fill open positions at your organization.

How to Conduct an Effective Job Interview

Here at Track5Media, we’re always hiring. We also work with plenty of recruiters and agencies who are always hiring as well. Needless to say, the interview process is a familiar one. While there is no single recipe for a perfect interview process, there are a few things that can help you conduct an effective job interview. Anytime you are hiring a new employee, the costs of making a bad hire can be huge. With this in mind, it is important that you get the decision right the first time around. In order to do this, consider the following tips when preparing to run an interview!

5 Tips on How to Conduct an Effective Job Interview

Conduct an Effective Job Interview

1. Clearly Define the Position

Of course, if you are hiring then you have some specific job responsibilities that need to be filled. However, it is important to fully assess what you need and want in your future employee. Failing to explicitly define job responsibilities, roles, and duties can create problems for both you and your job candidates before or after the hiring decision. Take the time before posting any job listings to talk with everybody relevant to the position within your company in order to gain a complete understanding of the hard and soft skills that will be useful in this role. This can help the applicant to understand the role before applying and can ensure that everyone within your organization is on the same page regarding a new hire.

2. Prepare in Advance

Too often, interviewers fall victim to the belief that only the interviewee needs to prepare. Dedicate time before the meeting to closely review the candidates’ application materials and craft informative questions based on those materials. It may not always be helpful to ask each applicant to describe their work history when that information is available on their resume. Instead, identify key positions they have held that relate to the job you are filling. Asking questions about those prior experiences will help you understand how the candidate will fit into your organization.

3. Make the Applicant Comfortable

Reducing stress in an interview situation is important to conduct an effective job interview. Given that you are in a hiring position, chances are you’ve been through a few interviews yourself. This process is naturally stressful and it can be difficult to accurately represent yourself when stressed. Be sure to communicate the format and expectations for the interview in advance so that you interviewee can feel more comfortable. After all, when the applicant is not stressed out you are more likely to get genuine answers.

4. Interview With a (Small) Team

When interviewing applicants (especially if there are a lot), bringing in two or three interviewers can ensure consistency. In making a big decision, it is important to have insight from multiple people affected by the decision. Having a couple of people involved in the interview means that you will have multiple perspectives. Different interviewers will pick up on different cues and can discuss their observations afterward. This said, avoid involving too many people in the hiring process. Unfortunately, hiring by democracy can often be too time intensive and ultimately ineffective. Choose a small group of people to help make your final decision.

5. Ask the Right Questions

In order to conduct an effective job interview, it is important to ask the right types of questions. Of course, this is closely related to preparing in advance. However, the right questions will likely allow for you to ask the candidate follow-up questions. Behavioral questions are a common type of question in interviews because they allow the candidate to tell their story. Questions like, “Tell me about a time that you initiated a project that increased efficiency…” allow the candidate to detail a personal experience that may provide insight into how they would handle the role available. If there is something about the applicant’s answer that you’d like to know more about, ask them to elaborate.

 

In short, it is not always easy to conduct an effective job interview. However, with an appropriate level of preparation and consideration, it can be. Remember that hiring someone is like making an investment. A good investment can grow over time while a bad investment only causes unnecessary expenses. Putting in a little extra work upfront can pay off in a big way down the road!

After reading our tips for running an interview, if you interested in interviewing with us you’re in luck! As mentioned above, we’re hiring! So, apply today!

Turning an Internship Into a Job

I know this might come as a surprise, but I wasn’t always the wily veteran of the Track5Media marketing team. In fact, not even two years ago, I was sweating through my undershirt as I sat down for my first internship interview here. I know, crazy right? The man behind the viral sensation Troy Thunder was actually nervous during his intern interview? Still a senior in college, I initially was just looking for something else to put on my resume while I pursued a career in journalism, but it took less than a year to realize that I wouldn’t want to be anywhere else. Similar to me, Connor Smith also made the transition from intern to full-time employee. Turning an internship into a job isn’t easy, but it can certainly be done with some hard work, focus, and the right timing.

“After joining the Track5 team in January of 2016, I was relieved to find such a unique work environment. Getting to work on a new project alongside everyone else from day one was really cool, and I quickly learned a lot about the industry,” Smith said. “After we moved to our new location I knew being a part of this growing company was the right move. Now almost two years later, we’re still going strong and I’m glad I was able to expand my internship into a career that’s constantly evolving.”

So what happened? How did we both end up turning an internship into a job?

turning a job into a career

Here’s a picture of myself, Jenn, and Connor, who were all interns in the past.

Well, there’s no definitive answer, but I can tell you a few tips and tricks to help turn that internship into the first step towards a rewarding career. Below are just a few things to keep in mind if you want to turn your internship into a full-fledged career.

Turning an Internship Into a Job

Show Interest

It sounds like a no-brainer, right? If you’re interning somewhere, you’re supposed to be interested in what you’re working on. Sadly, many interns choose to go through the motions and see the experience as just another step in the never-ending journey towards a career. One of the biggest things I learned while turning an internship into a job is to always ask questions. While you might feel too timid or feel like you’re bugging your manager, they will actually welcome the interest in the company. Ask about the future of the company and where they plan to go. Showing interest in what the company is trying to accomplish shows that you want to have a helping hand in growing the company.

“Ask questions because people would rather know you’re looking for answers instead of ignoring problems,” says Smith.

Be Flexible

I truly think the biggest reason that I was able to turn my internship into a job was my willingness to be flexible. If you’re working on a marketing team (or any team for that matter) you’re going to be asked to work together and help your team members out. Whether it was writing more content for our blogs, doing some research for competitors, or even tackling a brand-new area of expertise that I knew nothing about (like SEO) I was always willing to put my best effort into it. I could keep the team working like a well-oiled machine.

Speak Up

Finally, I think the biggest thing I learned during my transition from an intern to a full-time employee was to speak up about an interest in continuing a career where you are interning. Initially, I was hired to intern during the spring, but after enjoying my time that semester, I quickly asked my manager at the time if they would be willing to keep me through the end of my schooling in the winter. Luckily, they were pleased with my work so far so I was able to remain with the company until graduation. Then, a few weeks before graduation I expressed interest in coming on as a full-time employee. After another interview, I landed the job! I think a big reason that I landed the job wasn’t just the work I produced, but the fact that I spoke up and expressed interest in remaining with the company.

That being said, if you’re looking to join an awesome team, check out our internship opportunities on our “careers” page!

Measuring Video Marketing Success on Facebook

Social media space is ever-changing and marketers are constantly looking for ways to cut through the noise and arrive to meet their audience’s needs. Although it’s sometimes difficult to find new and exciting ways to solve common problems or serve common needs, it’s becoming increasingly clear that video marketing is poised to remain the highest-converting medium. Throughout the marketing revolutions of the television, the personal computer, and now the smartphone, videos have reliably held a vibrant and effective spot in the hearts and minds of consumers.

measuring video marketing success on facebook

But why does video convert more than other media? As humans, we love the continuity of stories, the experience of joining into a shared (digital) space, and seeing other people interacting with each other. Most notably, we like interacting with products or services. We simply can’t get enough of social media because it allows us to access the fundamental human need for community in an instant.

Measuring Video Marketing Success on Facebook | Starting Points

So whether you’re just getting into video marketing or have been at it for a bit, how do you know if you’re having success in this medium? Here we’ll discuss some of the starting points for measuring video marketing success on Facebook, given some new guidelines.

1. Measure View-Through Rate

Just as websites are looking to garner healthy click-through rates, the behavior associated with videos is interpreted as a view-through rate. A bit obvious, but how can you turn that into numbers?

Up until recently, Facebook defined individual video views as someone having watched a video for at least three seconds. Now, a recent announcement has revealed the new average watch time metric video marketers will inevitably be looking toward.

measuring video marketing success on facebook

In a somewhat confusing plot twist, Facebook is now looking to count a “play” once when someone watches a video within a 30-minute session referred to as a “user session.” Essentially, even if someone rewinds the video because they’ve missed the beginning, Facebook will only count this as a single play, regardless of the fact that someone’s actual watch time may exceed the length of the video itself.

This metric is trying to shed light on the average watch time per viewer, rather than the average watch time per play. Basically, this is an attempt to factor in repeat viewers and how popular videos actually are rather than how long they’ve been played.

2. Engagement and Conversion

Now for what it’s worth, your cat could bump the computer and a Facebook video might end up playing to the end, but that doesn’t mean anything has come of that view. The other half of getting a healthy view-through rate is engagement, and ultimately, conversion of your audience after having completed your desired marketing goal. Really, this is the crux of measuring video marketing success on Facebook. 

In many cases, only around 9% of your entire audience is going to be directly exposed to your video without the synergy of organic shares, comments, tags, etc. This means that if you have around 100 followers, 9 will reliably see this content. It seems low, although that is the true incentive in creating that engagement with each video you create.

measuring video marketing success on facebook

This, of course, is not taking into account paid or boosted posts, or even campaigns that warrant a post all their own to really get the gist. Your metrics for engagement are going to consist of how many likes, comments, and shares a video received, in combination with the clicks to play, link clicks, and other clicks. Finding this data is really as simple as clicking the Publishing Tools tab at the top of your page and selecting a video in your Video Library.

3. General Production Tips

So the bottom line is this: If you’re not making videos for fun, you want to get people down the line to help your business or buy your product. But how can this happen with average view times of 10 seconds?

measuring video marketing success on facebook

  • Catch and keep attention quickly in the first 3 seconds
  • Introduce your product in a way that’s instantly understandable (even without sound!)
  • Provide easy-to-read text and captions throughout
  • Ensure that your audience knows how to complete the next steps
  • Provide the link you want to be clicked
  • Make it something people actually want to decorate their timelines with
  • Bring in emotion whenever appropriate

Really there’s no magic formula and each product or business demands its own approach. Still, getting a hold on what your viewer metrics and engagement are looking like is a great place to start in measuring video marketing success on Facebook. Additionally, doing some cheap A/B testing with different video lengths, cover images, and audio can provide insight into just what your audience wants and how they’ll continue to respond.