Mobile Wallet Strategy: The Gift That Keeps on Giving

It’s nearly Halloween, meaning the holiday shopping madness is almost upon us. But don’t worry, it seems like the madness may turn down a notch. Recent studies are suggesting that consumers are relying less on Black Friday deals and prefer to get their discounts virtually. Can we hope that Thanksgiving will go back to just turkey and family and not a day of shopping in mosh pits? Although most retailers already have the gears in motion to open their doors during Thanksgiving dinner, perhaps the current shopping trends will convince them otherwise for next year. 

Mobile is Where It’s At

According to Deloitte’s holiday survey, more than half of consumers confessed that they are relying less on Black Friday for their dose of discounts. During last year’s Black Friday weekend more consumers shopped online than traditional brick-and-mortars for the first time ever. And guess what drove those online sales? Mobile devices of course. To be exact, mobile accounted for 57% of all online shopping traffic. In fact, mobile wallet usage is gaining such popularity that it is expected to go mainstream in the next three years, according to a report from Forrester Research. Consumers aren’t shopping like they used to and there is clearly a golden opportunity in mobile sales. So, why are retailers still focusing on their Black Friday doorbusters and not investing in their mobile strategy?

Mobile Wallet vs. An App

The biggest barrier retailers face today with mobile retailing is getting the customer to download their app and retention. Yet, a mobile wallet strategy presents a solution. With location analytics and notifications as one of the many benefits, a mobile wallet strategy provides the elements of an actual app. It’s a disguise that could potentially reel in casual users to eventually download an app. 

Shoe Carnival saw the opportunity and partnered with Velocity to improve their local listings and mobile presence. The results were better than they hoped for. In just 15 days after launching, they saw a 25:1 return on investment. Their new mobile wallet strategy drove up app downloads and even worked as substitute app.

SIM Partners optimized each Shoe Carnival location with mobile friendly and search features. They also offered an in-store redeemable coupon that was available to download into users’ mobile wallets, and once there, could work as an app. The coupon allowed location or time-based notifications and could be updated within the mobile wallet without any work from the user. On average, developers have noticed that retailers lose 75% of their users just 90 days after an app download. However, 85% of users who downloaded the coupon into their mobile wallet kept it, Jay Hawkinson of SIM Partners reported.

Mobile wallets are still a fairly new concept to most. If you browse the apps available to download in your virtual wallet right now, you’ll see there are only a handful available. But just you wait and see. Soon you may be able to enjoy an evening with turkey and football with more family members than you think.

How Other Companies can Benefit From Chatbots

Global dough-slingers Pizza Hut have recently stepped up their “conversational ordering” game with the debut of a new social media chatbot. Until now, Pizza Hut lagged behind other chains like Dominos and Papa Johns when it came to implementing tech into their marketing scheme, despite being the largest pizza chain in the world. Finally, the pie peddlers are striking back with a new, interactive way to order your favorite pie.

At the recent MobileBeat 2016 expo, Chief Digital Officer Baron Concors demonstrated how Pizza Hut’s chatbot would improve the customer experience.

“The new Pizza Hut social ordering platform is another example of making it easy for our customer to order their favorites from Pizza Hut,” said Concors. “We are constantly pursuing ways to simplify our ordering experience. This platform allows our consumers to quickly order or get information where they are already spending a great deal of their time.”

This chatbot got me thinking about some of the other companies that could benefit from a chatbot. Not only is a chatbot fun to interact with, they actually can help streamline various tasks for a quicker, more efficient experience.

Tinder

            It’s always an awkward conversation when you’re messaging a complete stranger using a dating app. Do you keep it simple with “hey”? No, that’s too boring. “Howdy?” No, you’re not John Wayne. See, even the intro is hard. A chatbot could become a mediator, finding out what you and your match have in common and introducing you both through a similar topic. Your tinder chatbot could become your wingman/woman to help step up your game. Plus, there’s no chance it will steal your match…well at least I hope not.

Urbanspoon

            I don’t know how many times I’ve been sucked into the endless wormhole that is, “trying to find a place to eat that you and your significant other agree on.” The back and forth tennis rally of “I don’t knows” and “It’s up to you’s” can be exhausting. A chatbot could suggest places to eat based on food preferences and pass dining experiences. When one of your friends suggests a new restaurant to try, we almost always take their word. A chatbot can do the same thing while also providing a menu, directions, reservation details, and other dining needs.

Any Phone or Cable Provider

            Please…if I hear one more “please select 1 for….” I don’t think I can handle it. I understand that it’s just not economical to hire more people to answer calls instantly, but at least let me go through the hell of discussing my phone bill via text instead of sitting on the phone for a few years. A chatbot could answer some simple questions that aren’t worth the hour-long wait. For more difficult questions, they could transfer you or provide a number to the exact department you desire. We live in the age of texting, so why not take advantage of it and make things easier for everyone.

Really Any Customer Service

            Although it might not be the best customer service option, chatbots should at least be available for the majority of companies. Those who have hearing issues need a better option when it comes to customer service. In an age where texting has become the optimal form of communications, chatbots can help make the service industry run smoothly.

 

 

 

 

 

 

6 Steps Toward Becoming a Sales Guru

“I’m a hustler, baby; I sell water to a well,”-Jay Z.

Wanna learn how to sell screen doors to a submarine skipper? Then stay turned and you just might learn a thing or two about professional peddling.

What Gives Lead Generation a Bad Name?

I’ve been in the market for a new car the past few weeks. So naturally, the first thing I did was head online to start my search. One of the first places I headed online was Cars.com. If you haven’t heard of that website before, maybe you’re an inchworm or a snail because surely you’ve been living under a rock the past 10 years. Anyway, I used the site to browse for the EXACT car I was looking for down to the last detail; make, model, price range, color, etc. The only aspect of the search I failed to double-check was location. I filled out a lead generation form for a vehicle WAY too far away that I couldn’t even consider looking at it or buying it. But, everyday I got so many phone calls that I was going bonkers. Even when I explained my situation to the person on the other line, the phone callers still persisted. It was downright annoying. This, my friends, is one of the reasons lead generation sites get such a mixed-view reputation. Everyone wants to find easy results online, but no one wants to be harassed with phone calls and emails.

The Good & the Bad: Relationships with Clients

We all know those clients that feel more like old pals than simply individuals we do business with. They’re the type clients that make us find ourselves cackling at our desks about the inside-jokes within our emails or being legitimately stoked each time we get to chat. On the other hand, we also all can relate to having those certain clients that… (cough, cough) we don’t necessarily share a bond like that with. In fact, some clients might even be downright difficult.