The Digital Dish

How to Effectively Use Facebook Stories for Brands
Feb13
0

How to Effectively Use Facebook Stories for Brands

How to Effectively Use Facebook Stories for Brands

Recently, I’ve been brainstorming how to implement a plan to use Facebook Stories across all of the brands we own here at TrackFive. I have to admit – although I am an avid Facebook user, I rarely pay attention to the Stories at the top of my page. So, I started watching the stories my

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Fyre Findings: 10 Things Marketers Can Learn from the Fyre Festival Fail
Jan30
0

Fyre Findings: 10 Things Marketers Can Learn from the Fyre Festival Fail

Fyre Findings: 10 Things Marketers Can Learn from the Fyre Festival Fail

Maybe I should start out with a spoiler alert… but, by now everyone knows how the story ended. What makes the Fyre Netflix documentary so interesting are the outrageous twists and turns in between,

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Benefits of a Website Audit
Jan07
0

Benefits of a Website Audit

Benefits of a Website Audit

I’ve survived! After hacking through (literally)

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Three Best Things to Happen at the TrackFive Holiday Party
Dec08
0

Three Best Things to Happen at the TrackFive Holiday Party

Three Best Things to Happen at the TrackFive Holiday Party

Have you ever had one of those warm, content feeli

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Blog

What’s the Difference? Understanding Organic VS. Paid Searches

What will the weather be like next week? When is mothers day? How do you tie a tie? Almost all of us will enter small simple questions such as these into… Google! In fact, Google has roughly 3.5 billion searches per day. As so many people traffic one search engine for various inquiries on a daily basis, businesses, products, and services all want to rank as high as possible on Google’s Search Engine Results Pages (SERP). However, in a widely competitive online market, ranking well, especially for commonly searched topics, can be a challenge. So, what is the difference between organic vs. paid searches? Keep reading to learn more about these two traffic-acquiring methods.

Organic VS. Paid Searches

Understanding Organic VS. Paid Searches

When determining how your business wants to allocate its marketing funds, understanding the difference between organic vs. paid searches is critical. The main two methods for acquiring traffic for inbound marketing is organic vs. paid searches. The two main methods that are used for acquiring this traffic is through Search Engine Optimization (SEO) or Search Engine Marketing (SEM)

Organic Searches

When you type an inquiry into Google there will commonly be two or three featured ad links. Below these ad links, the organic searches will appear. These searches are appearing based purely off of the content of their page. Organic search focuses on the implementation of SEO to rank well on the SERP. So, the results that appear towards the top of the page, Google ranks as high-quality content. When users find and click on your link, it creates organic, unpaid, traffic.

Organic searches, however, do not provide immediate results. After spiders crawl and index websites, the information is stored in large databases, and will only be used to answer matching inquiries. However, 57% of B2B marketers say that SEO has the biggest impact on lead generation! We depend on Google on a daily basis. Likely our dependence on this search engine will not slow down. Therefore, understanding the benefits of SEO is a smart, cost-free, efficient way to increase traffic.

Paid Searches

Next, we’ll dive into paid searches! Paid search utilizes SEM (Search Engine Marketing). This type of marketing is a form of online marketing that exposes and promotes a businesses online platform in the SERP through paid advertising. Paid searches appear at the top of the search results, even above organic results. These results are labeled as an “Ad” however; many people still click these links. These links receive high amounts of traffic because they relate to the search inquiry, and therefore do not feel like a blunt advertisement. Therefore, paid ads have grown in popularity in recent years. Instead of waiting for your companies SEO to build up over time, businesses can pay to be featured at the top of a search results page.

Today, Google AdWords is the most used pay-per-click advertising program. Even crazier, Google AdWords launched in 2000 is only 18 years old, and was created by college dropout Scott Banister!

Organic VS. Paid Searches: Is One Better Than The Other?

After quickly learning about organic and paid searches, you may be asking the question, “Which is better?” The answer…neither! Depending on the current need of your company, one method may be better than the other. Paid searches provide fast results for a cost, while organic searches provide cost-free traffic. Understand the current needs of both your company and team, and decide what traffic acquiring method would be best!

There you have it! Do you have a good understanding of organic vs. paid searches? Comment your thoughts below!

Debunking 5 Common Blogging Myths!

In the digital marketing world, we write A LOT of blogs. In fact, here at Track5Media, you could probably argue that we spend the majority of our time each week on blogs. There’s a lot more to blogging than the average person may realize, so we thought it’d be a good idea to debunk some of the most common blogging myths that we’ve heard over the years. Keep reading!

Debunking 5 Common Blogging Myths

blogging myths

1. Blogging is easy!

I hear this all the time. When I tell somebody that I write blogs at work, they usually assume that it’s a piece of cake. Not quite. There’s much more to blogging than just writing a short article. As a matter of fact, simply coming up with a topic or title is hard enough. There’s a ton of topic generation and keyword research that goes behind choosing a blog topic. So, no, we can’t just write about “anything.” Not only is writing a blog tricky, but it’s difficult to come up with new and unique ways to promote the content. If blogging was easy, everyone would be doing it!

2. If you can’t write, you can’t blog.

“I would like to try blogging, but I’m not much of a writer…” Have you heard this before? Many people assume that only skilled writers can produce worthwhile blog content, but this is not the case. For example, there are some blogs that include little to no writing at all! Some bloggers tell their stories with pictures, videos, or drawings. Additionally, most bloggers grow and develop over time. It’s not like every blogger started out as an avid writer or an author!

On the other hand, not all good writers will be good bloggers! Blog writing has its own style and techniques, and even the most advanced writers can struggle to write a blog!

3. “If you build it, they will come.”

Writing a blog post itself is only a fraction of the blogging process. One of the most common blogging myths is that once you have a blog in place with a few posts, you’ll gain traffic. In reality, that’s when your work really starts. Like we said above, there are a whole bunch of content promotion and distribution strategies that come after writing that initial blog post. But it doesn’t end there! In marketing, we have to learn a lot about interpreting our blogs’ analytics, which is a monster in and of itself.

blogging myths 2

4. Blogging is just a fad.

Many people assume that blogging is simply a fad that will phase out over time, like disco music or bell-bottom jeans. Actually, blogging has been around for years, and it has a ton to do with a business’s success. Similarly, some argue that blogging is dead or dying because there is just too much content online, and it’s growing much faster than people can actually consume it. However, this doesn’t necessarily mean that blogging is “dead.” It may mean that there’s a smaller number of successful blogs, but there are still plenty of people to consume and enjoy the content.

5. People only read listicles.

Another popular blogging myth is that the only type of blog that performs well is listicles. What’s a listicle? Well, this blog is one. It’s a piece of content that’s presented in the form of a list. Think BuzzFeed articles, like “10 Crazy Things You Secretly Do in Private” or something like that. While this type of blog is popular and easy to read, it’s not the only show in town. Blogs can take the form of interviews, podcasts, editorials…you name it!

Alright bloggers, what are some other blogging myths that you’ve heard floating around? Share them with us in the comments below!

Track5Media is hiring! Browse open positions here!

Top 8 Things Only Marketers Understand

Digital marketing is not for the faint of heart. When you’re not busy busting your butt trying to promote your brands and carefully craft campaigns, you’re trying to explain to people what you actually do for a living. While it may be hard for most people to actually understand what you do, those who do understand can totally relate. So, without further ado, here are eight things only marketers understand!

8 Things Only Marketers Understand

things only marketers understand

1. The importance of content

hilarious kermit the frog GIF

“Oh, so you write blogs for a living?” I get asked this one all the time. My answer is usually, “Not quite.” Yes, us digital marketers do write a ton of blogs, but there’s a reason for it! We’re not just writing five blogs a week for fun. Creating fresh, engaging content is one of the most important aspects of digital marketing.

2. When said content doesn’t get engagement

frustrated the office GIF

So you’ve just spent three hours slaving away over a blog post. You’ve done all the keyword and topic research imaginable, and you’re confident that this could be the best blog you’ve ever written. You share the blog on your brand’s social media page and…nothing. What’s worse, the stolen meme you shared two days prior got dozens of likes and shares. It happens to the best of us. All you can really do is shake it off and get back at it.

3. When your social media campaign is a total flop

angry gordon ramsay GIF by Hell's Kitchen

Not much is worse than spending months brainstorming, planning, and executing a social media campaign only for it to be unsuccessful. It feels like all of the hard work you did was for nothing! While this may be a total buzzkill, all marketers know that failed campaigns teach valuable lessons. In fact, they’re almost beneficial, since they allow you to analyze what went wrong so you’re better prepared for the next one!

4. You’re really good at trivia

smart the office GIF

I mean, what can you expect from someone who spends their whole day online? Whether it’s doing research for a blog post or taking a look at competitors, us marketers stumble across loads of facts and bits of seemingly useless information on a daily basis. That said, we’re definitely the most valued members of any bar trivia team.

5. When Google changes their search algorithms…again

amazon original no GIF by Hand of God

This may be one of the most frustrating things only marketers understand. It’s often difficult to stay up to date on big industry game-changers. Just when you think you’ve got your SEO plan down to a T, Google changes everything. While this may make you want to hurl a coffee mug at the wall, it’s important to stay alert! Make sure your marketing plan is flexible so you’ll have some room for change.

6. Spelling mistakes make your whole body cringe

awkward oh god GIF

Spelling mistakes may seem like nothing more than a minor inconvenience for some people, but not for digital marketers! Bad grammar or spelling can make leads or clients question your credibility. Are you really going to trust a company that uses the wrong form of “your” in an email marketing campaign? Probably not.

7. You’re tired of seeing the same stock images everywhere

tired andy griffith GIF by TV Land Classic

The website Track5Media uses for stock photos has millions of images, but we still see the same ones pop up over and over again. Ah, the photo of a young nurse and her elderly patient giving the camera a “thumbs up,” we meet again.

8. Trying to understand the monster that is SEO

confused math GIF by CBC

If you work in a marketing job, you know how crucial SEO is for a business, and there’s a lot to it. While we’d like to think that we have a good grasp on SEO, sometimes we end up ranking for keywords other than what we optimized for, or our sites receive random, unexplainable spikes of traffic. At the end of the day, as much as you can study analytics and use SEO tools, some things just don’t have an explanation.

That’s a wrap! What would you add to this list of things only marketers understand? Let us know in the comments below!

Five Things You Didn’t Know About Track5Media | Lancaster Tech Company

Imagine walls painted bright green and burnt orange; a long row of salty delicious snacks lined up in the kitchen; the constant aroma of coffee drifting across the room and Throwback Thursday ‘90s music playing quietly from Spotify. That’s me setting the scene of the Track5Media office space. Let’s talk more about the snacks. We don’t just get free coffee and breakfast bars – we have small bags of Lays chips, Goldfish, Doritos, breakfast sandwiches, and every once in a while, unique treats. This month it’s Mochi ice cream. Who knew Japanese ice cream could trigger such endless conversation in a typically quiet, focused group of workers? It’s so good. It’s too cold on my teeth. What’s the chewy covering on the outside? Our curiosity about Mochi is probably equivalent to your questions about our Lancaster tech company – what are they creating in there? What do they do exactly? Are they a media company? Luckily for you, I’m here to tell you the top five things you didn’t know about Track5Media but always wondered.

Top Five Things You Didn’t Know About Track5Media

Lancaster tech company

Here are the five things you didn’t know about Track5Media, from what we do to where the company’s name came from!

1. We build lead generation websites and market our own brands

I think there’s some confusion about what exactly Track5Media does. Despite the name of the company, we are not a media company. We are also not a marketing agency. We are, in fact, a technology company that builds lead generation websites. In simpler terms, we build job board websites for niche markets. For example, TravelNuseSource.com is a job board that nurses can use to find available jobs that are posted to the site by our clients (healthcare agencies). Although we are heavy in marketing, we are marketing our own brands and do not sell our marketing services. All of our in-house marketing is focused on making our websites stronger to benefit our clients. Our goal is to drive traffic to our websites so that we can help hiring agencies to find solid leads.

2. We have two locations… and they’re both awesome for different reasons

Track5Media is a Lancaster tech company, and our headquarters remain on the west side of Lancaster City. However, this summer we opened a second location in St. Petersburg, Florida. Both locations are awesome for several reasons. Lancaster is great because that’s where the awesomeness all began. Most of our employees are still in Lancaster, and the location is surrounded by beautiful parks, eclectic restaurants, and the unique and culture of Lancaster County. If you enjoy hiking, nature, small cities, and a more laid-back atmosphere, Lancaster’s the place to be. The St. Petersburg location, on the other hand, is awesome because it’s close to the beaches, and the backbone of our team (all of our developers) work there! We literally couldn’t exist without our Florida co-workers. If you’re drawn to pristine waters, sandy beaches and a lively nightlife – check out St. Pete!

Lancaster tech company

3. Track5Media employees are spoiled… and we know it

To work for Track5Media is to be spoiled. And I don’t mean because they pay us to work there. I hope your company does too! What I mean is, as well as the snacks, we get several team outings throughout the year, such as trips to Hershey Park and happy hours. We have pizza parties. Some of us even get to travel for work, like our annual trip to Dallas, TX. Our CEO does annual reviews with each of us, which includes a lunch date with him. We also have exceptional benefits, like health insurance covered by the company! Yes, you read the right. I told you we are spoiled.

4. We win awards and cool stuff like that

Did you know that Track5Media is on the Inc. 5000 list for 2018? That’s right! We are not only one of the fastest-growing Lancaster tech companies, but we are one of the fastest in the nation!

5. The name Track5Media has no fun story behind it…

All this bragging about how great we are – I’d like to tell you that there’s this really cool, deep, meaningful story behind the name Track5Media. There’s not. The company’s founder, Oliver Feakins, just thought it sounded cool and decided to name his company that.

So, there you have it –  some fun facts about the Lancaster tech company. What are other things you didn’t know about Track5Media? Ask us in the comments below!