The Digital Dish

Working at Track5Media | Unexpected Outcomes
Oct12
0

Working at Track5Media | Unexpected Outcomes

Working at Track5Media | Unexpected Outcomes

I’ve been working as a digital marketing intern at Track5Media for almost a year now. It’s been quite a ride, to say the least. While I knew that I’d walk away from this internship with useful marketing knowledge, there are some results I wasn’t anticipating. I’m sure other employees will agree, there are quite a

Read more
Top List of Content Formats Track5 Tackled in 2018
Oct04
0

Top List of Content Formats Track5 Tackled in 2018

Top List of Content Formats Track5 Tackled in 2018

The great thing about marketing for your own brands vs. being a marketer at an agency is that there is more leeway for trial and error than agency marketing. When you do marketing in-house and you com

Read more
7 Link Building Mistakes Every Marketer Should Know
Sep19
0

7 Link Building Mistakes Every Marketer Should Know

7 Link Building Mistakes Every Marketer Should Know

Ah, link building. It’s one of the most comm

Read more
What’s the Difference? Understanding Organic VS. Paid Searches
Sep13
0

What’s the Difference? Understanding Organic VS. Paid Searches

What’s the Difference? Understanding Organic VS. Paid Searches

What will the weather be like next week? When is m

Read more

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Working at Track5Media | Unexpected Outcomes

I’ve been working as a digital marketing intern at Track5Media for almost a year now. It’s been quite a ride, to say the least. While I knew that I’d walk away from this internship with useful marketing knowledge, there are some results I wasn’t anticipating. I’m sure other employees will agree, there are quite a few unexpected outcomes of working at Track5Media…

Unexpected Outcomes of Working at Track5Media

1. A newfound appreciation for truck drivers

I know some of you may be thinking, “what do truck drivers and Track5Media have in common?” Well, considering that one of our websites is a trucking job board, the two go hand in hand! I’ll admit, before I started working at Track5Media, I hated having to share the road with big rigs. I thought they were inconsiderate drivers who thought they were better than everyone else on the road. However, after working with AllTruckJobs.com and its podcast BigRigBanter, I have a lot more respect for truck drivers. From writing trucking blogs to listening to interviews we’ve done with truckers, I’ve gained all sorts of exposure to the trucking industry. Working at Track5 definitely disproves the misconceptions and stereotypes you hear about truck drivers!

2. Wanderlust from working on our travel job boards

Not only does Track5Media operate a trucking job board, but we also run several job boards for traveling healthcare providers, like travel nurses and doctors. Needless to say, working on these websites gives some of us serious wanderlust. Considering the fact that the furthest west I’ve been is Pittsburgh, I’m really itching to travel the country after seeing all the attractions that different states have to offer.

working at track5media

3. Weight gain

I’m half kidding about this one, but it’s hard to resist the temptation to snack all day when our break room is full of yummy treats. Every month or two, Aarin, our executive administrator, goes on a Costco trip and picks up all sorts of snacks for the office: Jimmy Dean breakfast sandwiches, chips, yogurt, popcorn…the list goes on. I’ll admit, I’m tempted to grab a snack every time I walk through the break room to use the bathroom.

4. An addiction to LaCroix

I’m sure you’ve heard of LaCroix: that fancy, flavored sparkling water that’s all the rage right now. The fridge is usually stocked with it after our Costco run, but we go through a case of it in the blink of an eye. Personally, I’m convinced that there’s some sort of additive in LaCroix that makes it addicting. When I first tried it, I took one sip, nearly gagged, and dumped the rest of it down the drain. Then, I started craving it and began drinking at least one can a day, and I have friends that have had similar experiences. Weird, right?

5. Becoming a bookworm

A lot of the employees at Track5 are readers, and we’re always chatting about our latest reads. Thanks to coworkers, I’ve read books that I never would have chosen to read otherwise, and I loved them! Even better, we recently started a Track5Media Library! We built a few bookshelves, and everyone contributed some of their favorite books for others to read. It’s a “take a book, leave a book” type of thing!

working at track5media

6. Making new friends

The awesome people are one of the best things about working at Track5Media. Everyone is very close-knit, but we have no problem making new employees or visitors feel right at home. Also, we have plenty of chances to get to know each other and hang out outside of the office through fun company events and outings. This year, we’ve gone to happy hours, Hersheypark, The Works in Wyomissing, and more! We also have occasional in-office lunches and parties where we all take a break from working, sit around a big table, eat food, and chat.

There you have it! While there are some unexpected benefits of working at Track5Media, I’m sure most of us wouldn’t have it any other way!

Interested in joining the team? We’re hiring! Check out our open positions.

Top List of Content Formats Track5 Tackled in 2018

The great thing about marketing for your own brands vs. being a marketer at an agency is that there is more leeway for trial and error than agency marketing. When you do marketing in-house and you come up with an idea that flops, you just switch gears and try something else. This year our marketing department spread its wings to try some different content formats. Our goal is to improve the solid content already on our websites. From enhancing our trucking podcast to using our podcast equipment to boost our other brands, we have a list of content formats that we tackled in 2018. Some flopped, some soared, but in all of them, we learned something to improve for next time. Check out what we’ve been working on!

Beyond Blogging: The List of Content Formats Track5 Tackled in 2018

For those of you who don’t know what Track5 does – we build job board websites for niche industries like trucking and healthcare, and then we market our own brands. We currently have four healthcare brands, a trucking brand, and then a trucking podcast. Here’s the list of content formats we used this year so far!

1. Top 10 Destination Video – AlliedTravelCareers

The most recent content we completed was a video for our brand AlliedTravelCareers. This brand really needed some love. It’s one of our newer brands, and social media engagement is a struggle. We had to brainstorm – what information do we have specifically tied to our website can we use to engage people socially? Naturally, we went for the travel aspect of our website and created a video highlighting the top 10 destinations where we have the most jobs available for allied workers. We made a video and did social snippets for a few weeks counting down to the #1 destination. Overall, engagement increased on our website! Our link building campaign surrounding the video was slightly less successful, but at least our brand name is out there and people were talking about it more than before.

2. How to Become a Travel Nurse Resource – TravelNurseSource

About a year ago we sat down and brainstormed how we could create an additional resource on our website that would step by step show people how to become a travel nurse. We looked at what already existed on the internet and in print. From there, we figured out what we could create that would give us a competitive edge. We interviewed people throughout the industry, came up with ways to make it downloadable and engaging, added video, and so much more. This project is currently in the final design stages and will go on our site early next year. The guide is a 10-chapter resource of evergreen content that will hopefully build us links for years to come.

3. Expert interviews in our industries – AllPhysicianJobs

Across all of our brands, we started doing industry interviews. We pick someone who has a prominent voice in the industry and do a recorded phone interview with them. This not only helped to give us a more trustworthy voice in our industry, but it created a new content format on our websites – audio. One interview in particular, on AllPhysicianJobs, highlighted a very emotional topic – physician suicide. This interview was not only relevant, but it’s something that often goes unreported. It is very personal to the audience we are trying to target. Plus, it’s interesting to everyone, not just doctors! Give it a listen!

4. Trade show podcast promotion – BigRigBanter

We launched our podcast about a year and a half ago, and so far, so good. There have definitely been a few bumps in the road, but overall the podcast has gathered a solid listening audience. We cover all kinds of trucking topics, from how to find love on the road to more serious subjects like sex trafficking in the trucking industry. This year, for the first time, we attended a large event in Dallas, TX called the Great American Trucking Show. We got interviews on-site with all kinds of people, talked to truck drivers, and were really able to promote our podcast through photos, audio, and video. When we got back, we put all of those interviews into an episode that turned out really cool. There were so many voices from the trucking industry in it, which hopefully attracted new audiences.

5. Niche Infographic

Of course, infographics made our list of content formats. We’ve made several infographics over the years for all of our brands. Currently, we are working on one that recognizes veterans in the trucking industry. We’re not talking about people who’ve been in the industry for a long time – we’re talking about soldiers coming home who seek careers in trucking. This project is cool because we got to interview a few of the trucking companies we work with to highlight their veteran-hiring programs. We also did some digging into our own site and found out exactly how many companies we work with that focus on hiring military. Not only does this infographic target a specific audience and use our proprietary information, but it includes some big names in the industry and has a very personal message to it. It will be live around Veteran’s Day, so be sure to check it out!

So, there you have the list of content formats we tackled so far in 2018. Are you interested in learning about content marketing? Check out our available marketing internships!

7 Link Building Mistakes Every Marketer Should Know

Ah, link building. It’s one of the most common SEO techniques out there, but it’s also one of the most challenging. No matter how experienced a digital marketer you are, link building is sort of a crapshoot – you never really know what’s going to happen. Needless to say, there are quite a few link building mistakes that anyone can make, and these mistakes could yield some negative consequences.

7 Link Building Mistakes Every Marketer Should Know

link building mistakes

1. Buying links

We hope you’re smart enough to know that buying links is a BIG no-no in the SEO world. However, there are still some people out there that think they can take the easy way out by buying or selling links. It seems too good to be true, right? Well, it is. Paid links can seriously hurt your ranking in search engine results. Search engine algorithms, especially Google’s, are becoming smarter and smarter. So, there’s a high chance that they will catch and penalize any link buyers or sellers out there. Avoid this mistake at all costs!

2. Getting “no-follow” links

Building no-follow links is nothing more than a waste of time since Google ignores any link with the nofollow tag. These links do not count toward a page’s authority, nor their placement in the search results. Use tools like Moz or SEMrush to check your links, and stay away from nofollow links whenever possible!

3. Only building links to your site’s homepage

This one’s a popular link building mistake for beginners. While it may seem like a good idea to build backlinks exclusively to your site’s homepage, it’s not. Google will see this as artificial or spammy, and your search rankings could suffer. It’s important to keep other pages in mind while link building, like links to your site’s blog. This will help you to rank higher in the search results for pages other than your homepage.

link building mistakes 2

4. Building links too quickly

There’s no rule for how many links you should build in a day, but search engines will notice if you seem to be getting backlinks unnaturally quickly. Link building is not a process that should be rushed; slow and steady wins the race! If you build, say, a thousand links to your site in one day, prepare to be penalized. Search engines will notice this, and they may even ban your website from being indexed as a result.

5. Getting backlinks from irrelevant sites

Link builders should strive to build backlinks for relevant sites only, or, sites within their niche. In other words, if you have a site that sells pet supplies, getting links from a marketing website isn’t going to do you any good, even if the site has a high domain authority (DA). Before trying to build a link, make sure that the site is in a similar niche as yours.

6. Linking to a site with a bad reputation

Linking to spam or duplicate content sites is one of the worst link building mistakes you can make. Building a link to a site with a bad reputation will tell Google that you endorse that site. As a result, you will be penalized. Be sure to thoroughly check the site and their reputation before you link to them!

7. Getting site-wide links

It’s a good idea to stay away from site-wide links or links that come from the header or footer section of a website. While this used to be an effective link building strategy, it isn’t anymore. Google started noticing these types of links and began penalizing the websites.

Can you think of any other link building mistakes that marketers should avoid? Let us know in the comments section below!

Track5Media is hiring! Take a look at our open positions and apply today!

What’s the Difference? Understanding Organic VS. Paid Searches

What will the weather be like next week? When is mothers day? How do you tie a tie? Almost all of us will enter small simple questions such as these into… Google! In fact, Google has roughly 3.5 billion searches per day. As so many people traffic one search engine for various inquiries on a daily basis, businesses, products, and services all want to rank as high as possible on Google’s Search Engine Results Pages (SERP). However, in a widely competitive online market, ranking well, especially for commonly searched topics, can be a challenge. So, what is the difference between organic vs. paid searches? Keep reading to learn more about these two traffic-acquiring methods.

Organic VS. Paid Searches

Understanding Organic VS. Paid Searches

When determining how your business wants to allocate its marketing funds, understanding the difference between organic vs. paid searches is critical. The main two methods for acquiring traffic for inbound marketing is organic vs. paid searches. The two main methods that are used for acquiring this traffic is through Search Engine Optimization (SEO) or Search Engine Marketing (SEM)

Organic Searches

When you type an inquiry into Google there will commonly be two or three featured ad links. Below these ad links, the organic searches will appear. These searches are appearing based purely off of the content of their page. Organic search focuses on the implementation of SEO to rank well on the SERP. So, the results that appear towards the top of the page, Google ranks as high-quality content. When users find and click on your link, it creates organic, unpaid, traffic.

Organic searches, however, do not provide immediate results. After spiders crawl and index websites, the information is stored in large databases, and will only be used to answer matching inquiries. However, 57% of B2B marketers say that SEO has the biggest impact on lead generation! We depend on Google on a daily basis. Likely our dependence on this search engine will not slow down. Therefore, understanding the benefits of SEO is a smart, cost-free, efficient way to increase traffic.

Paid Searches

Next, we’ll dive into paid searches! Paid search utilizes SEM (Search Engine Marketing). This type of marketing is a form of online marketing that exposes and promotes a businesses online platform in the SERP through paid advertising. Paid searches appear at the top of the search results, even above organic results. These results are labeled as an “Ad” however; many people still click these links. These links receive high amounts of traffic because they relate to the search inquiry, and therefore do not feel like a blunt advertisement. Therefore, paid ads have grown in popularity in recent years. Instead of waiting for your companies SEO to build up over time, businesses can pay to be featured at the top of a search results page.

Today, Google AdWords is the most used pay-per-click advertising program. Even crazier, Google AdWords launched in 2000 is only 18 years old, and was created by college dropout Scott Banister!

Organic VS. Paid Searches: Is One Better Than The Other?

After quickly learning about organic and paid searches, you may be asking the question, “Which is better?” The answer…neither! Depending on the current need of your company, one method may be better than the other. Paid searches provide fast results for a cost, while organic searches provide cost-free traffic. Understand the current needs of both your company and team, and decide what traffic acquiring method would be best!

There you have it! Do you have a good understanding of organic vs. paid searches? Comment your thoughts below!