The Digital Dish

Home Sweet Home: Tips For Local SEO
Apr20
0

Home Sweet Home: Tips For Local SEO

Home Sweet Home: Tips For Local SEO

As your brand grows, so do your ambitions. While it’s great to think about your company becoming the next global brand, it’s also important to remember to think locally. We’ve covered blogs that deal with SEO on a bigger scale. These onsite and offsite tactics will ensure that you’re getting in front of as many

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Artificial Intelligence and Marketing in 2018
Apr13
0

Artificial Intelligence and Marketing in 2018

Artificial Intelligence and Marketing in 2018

Now that we’re a few months into 2018, it is about time to look back at the projected trends for the year. While some of these predictions may have fallen out of the popular conversation, one ce

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Social Media Trends For 2018
Apr09
0

Social Media Trends For 2018

Social Media Trends For 2018

Any marketer knows how important social media is.

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SEO for Podcasting | The Basics
Apr06
0

SEO for Podcasting | The Basics

SEO for Podcasting | The Basics

The internet is a place where ideas are constantly

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Blog

Home Sweet Home: Tips For Local SEO

As your brand grows, so do your ambitions. While it’s great to think about your company becoming the next global brand, it’s also important to remember to think locally. We’ve covered blogs that deal with SEO on a bigger scale. These onsite and offsite tactics will ensure that you’re getting in front of as many eyes as possible. However, there’s another aspect of SEO that produces results much quicker and can leverage a ton of traffic and business for your site. Research shows that 18% of local smartphone searches resulted in a purchase within a day. Local SEO is a great way to build up brands of all shapes and sizes. Below we’ll take a look at some of the best tips for local SEO.

Tips For Local SEO

Identify Local Search Terms

This sounds like one of the easiest tips for local SEO, but it’s often one that’s forgotten by many companies. Leveraging some of your onsite SEO for local SEO will ensure that you’re attracting potential customers from a local standpoint. For example, if your company is a lawn service, while it’s nice to rank for the term “lawn service,” this doesn’t necessarily mean you’ll get in front of the right audience. If you’re based out of Pennsylvania and you’re showing up in the SERP for someone in Phoenix, Arizona, that probably won’t be a converting customer. But, if you’re ranking for “lawn services in Lancaster, PA” then you’ll have a much better chance of converting that person.

Begin a Local Link Building Campaign

We’ve spoken about the importance of link building in the past, but one of the best tips for local SEO is to engage in a local link building campaign. Links built locally will help to establish credibility in the eyes of Google. Use social media to increase the exposure of your website. Encourage your followers to share out your info. Create great blog content and use that to pitch to other local sites. If it makes sense, create a local directory of businesses and have them link back to your website. Use similar techniques that you would use if you were implementing an entire link building campaign.

tips for local seo

Don’t Forget Internal Linking

Internal linking is an onsite SEO tactic that not only helps with user experience, but it can also give your rankings a boost. Most local businesses have poor website architecture, often with important pages only being linked to from the main navigation or footer. Add internal links that are relevant from within your pages’ content, including blog posts, informational pa, es and key service pages. These “money” pages are the most important URLs on your site, so it’s important that you’re directing potential customers to those pages.

User Reviews

One of the biggest mistakes that a local company can do is to not have a place where customers can offer feedback and reviews. User reviews help to build your business’ visibility in local search results, and so does your engagement in responding to them — whether they are positive or negative. Your brand reputation is important, so one of the best tips for local SEO is to ensure that your reputation is being displayed through social media.

Use a Rankings Trackers

Another one of the best tips for local SEO is to use a tool that will track your local keyword rankings. We’ve covered some of the best SEO tools to use for your campaign, so it’s worth taking a look at the rank tracking features that Moz and SEMrush have to offer. You’ll want to track ranking, search volume, device, result type, and whether your preferred URL is the top-ranked result for searches in each geographic location that’s relevant to your business.

We hope some of these local SEO tips will help take your company to new heights! If you have some other tips you’d like to provide, or have a question for us, feel free to comment below!

Artificial Intelligence and Marketing in 2018

Now that we’re a few months into 2018, it is about time to look back at the projected trends for the year. While some of these predictions may have fallen out of the popular conversation, one certainly has not. Artificial intelligence and marketing in 2018 continue to be something on practically every digital marketer’s mind. But why? Now that we’re three and a half months into the year, what have we learned about artificial intelligence and marketing? Well, in short, quite a bit. Even though we started the conversation about AI years ago, a lot has changed. As digital marketers keeping up with industry trends, there are a few things to keep in mind about AI.

Artificial Intelligence and Marketing

Artificial Intelligence and Marketing

While the list of ways that AI is affecting marketing could go on forever, we’ve highlighted a few of the key things to keep in mind. Is there anything important that we left off the list? We’d love to hear what you think in the comments below!

SEO and AI

Perhaps the two best-known acronyms in digital marketing these days, SEO and AI are now extremely important to one another. For years, search engines have been getting smarter. Google has been developing sophisticated algorithms to determine the user’s search intent for years. However, AI is the next great development in improving the user experience. Since AI is all about machine learning, it can be used to learn about users’ search intent and generate better results. So, the SEO practices that we know today, which are already shaped by AI, are only likely to change further throughout 2018 and beyond.

Need For High-Quality Data

Machine learning requires immense amounts of data to work as effectively as possible. Since computers are able to analyze this data exponentially faster than humans, there is practically no limit to how much data these machines can interpret. However, this means that the outcome of machine learning is highly dependent upon the quality of data available. Therefore, the more precisely that data is measured and made available, artificial intelligence will be more productive.

AI and Smarter Recommendations

Whether you are a digital marketer or not, anyone using the internet has shared the experience of seeing smarter recommendations. Think about it, you’re scrolling through your Facebook feed and you see an ad for a car just days after you read that article about the newest make or model. Or that playlist you’re streaming comes to an end but Spotify continues to play music that perfectly fits your tastes. This is not to mention Amazon’s recommended products. Ultimately, people are being driven to make transactions online in entirely new ways. If the products people want to buy appear to them naturally, that will surely affect the way that people interact with search engines.

The Role of Dynamic Pricing

Over a year ago we wrote a similar blog about artificial intelligence and marketing. Obviously, a lot has changed since then. However, one thing that hasn’t changed is the role of dynamic pricing as it relates to the consumer experience. With more users than ever online and people becoming increasingly comfortable making transactions online, AI has more high-quality data (see above) than ever at its disposal. This means that prices can adjust even more rapidly to account for purchasing patterns worldwide. If consumers can’t count on today’s price being the same tomorrow, how will that influence their purchasing patterns?

As we mentioned above, there are really countless potential intersections of artificial intelligence and marketing in 2018 and beyond. However, the important thing to keep in mind is that AI continues to shape the digital marketing landscape. At this point, we really have no reason to expect anything different looking ahead. This impact online will extend far beyond digital marketers too. As user experience becomes paramount to AI, internet companies will be looking for more UX developers than ever before. In fact, we’ve got a few job openings right here at Track5Media, LLC. Regardless, there is a lot to look forward to with artificial intelligence and marketing.

Social Media Trends For 2018

Any marketer knows how important social media is. With smartphones seemingly becoming an extension of our lives, we’re quickly melting our real presence with our social media presence. Whether you’re recruiting, marketing, or consuming products, social media will continue to play a vital role in your marketing campaign. With 2018 well underway, it’s important to take a look at the latest trends in the social media world. Below you’ll find some of the top social media trends for 2018.

Social Media Trends For 2018

Live Streaming

When it comes to social media trends for 2018, this is one that might not come to mind right away. When we think of live streaming, we usually think of people playing a popular video game, or a celebrity detailing a daily makeup routine. However, many marketers are figuring out that they can use live streaming as a way to increase brand awareness.

Live streaming is a medium or implementation of social technology that’s uniquely positioned to take advantage of hardware improvements for the next several years. The resolution of an image the size of a phone screen can only get so good before you have to zoom in to see a difference. We could also begin to see “live commercials” which will take advantage of the immediate feedback that can be provided by viewers.

social media trends for 2018

AR and VR

Augmented and virtual reality initially seemed like a gimmick. It was something that looked cool in the movies, but would never live up to expectations when put to practical use. However, when it comes to social media trends for 2018, AR and VR will play a major role in the marketing industry. After a handful of highly successful AR apps, rising sales of VR headsets, and greater technological sophistication (including faster internet speeds and better visual rendering), 2018 could finally be the year that AR takes off.

More users will be using VR and AR, which mean that social media will quickly become the link to connect these people. How soon will it be until we can virtually sit across from our loved ones who are across the globe? You’ll want to keep an eye on this technology and think about how you can implement it within your marketing initiative.

Generation Z

Another one of the social media trends for 2018 to be aware of is the importance of generation Z. A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials. Today, the oldest Gen Zers are 22 years old. They are just beginning to enter the labor force and will have increased buying power for some time. While it’s easy to discount them as just a generation of youngsters, they’re easily the savviest when it comes to social media, which is why it’ll be so important to market accordingly.

This young generation could be the key to your brand’s success, so make sure to do your market research to figure out whom exactly you should be marketing to on social media.

Social Call-Out and Accountability

Another major shift in social media is the growing necessity of social accountability when it comes to your brand. Previously, there were only a few places that a customer could voice his or her opinion. However, with the rise of social media, millions with just a few clicks can see a customer experience. According to the Sprout Social Index, 81% of consumers agreed social media increased accountability for businesses. But what causes consumers to voice their opinions online? The same index found 3 in 5 consumers said dishonesty from brands causes their social call out.

However, you can use this to your advantage. Transparency and honesty will increase your reputation as a brand and ensure that they’ll continue working with you.

We hope we’ve provided some stellar tips for enhancing your brand. These social media trends for 2018 should ensure that your marketing initiative is successful. If you’d like to provide some other trends, feel free to comment below!

SEO for Podcasting | The Basics

The internet is a place where ideas are constantly flowing and evolving. If you’re an influencer or have a passion for a niche topic, podcasting is one of the best ways to generate traffic to a site! Of course, like most things in the digital world you’ll want to consider your search engine optimization techniques if you’re really going to make an impact. SEO for podcasting could be a podcast in and of itself, but before you steal my idea take a look at what you need to know first…

SEO for podcasting

Developing a podcast can be as effortless or labor-intensive as you want, it all just depends on the goals you have in mind. While some people just upload a Voice Memo off their iPhone, the best podcasts put considerable time and effort into their production. Still, the even highest production value means nothing if you don’t have the marketing to reach your audience! While I could (and frequently do) go on about the intricacies of audio recording, our focus today is on SEO for podcasting and the basics you need to know:

SEO for Podcasting | The Basics

Plan Out Your Keywords

Just like you focus blogs and articles on ranking for a keyword or several, the same applies to podcasts. Each show should center around your distinct keyword phrase, specifically one that is long-tail and has a reasonable amount of search volume. Tools like Moz’s Keyword Explorer are great for this! In addition to your main keyword, you’ll also want to find related phrases or questions to include in the copy associated with your podcast.

The main places of where your keyword should be found include:

  • Title of the Episode
  • Meta Description
  • Title Tags
  • Alt Text
  • Imagery For Specific Show
  • Names of Audio and Image File
  • URL of the Episode
  • Transcript of Show

Overall, these are the basic components that Google looks for when ranking content. However, the transcript of the show itself is something we’ve taken a particular interest in. For our brand AllTruckJobs.com, we’ve produced a show called BigRigBanter which discusses the commercial driving industry. Throughout the show, we discuss a central topic with professional guests from all over the country. After editing, a team member transcribes the audio into a document which is uploaded with each new episode.

Each time our keyword phrase is mentioned, along with the natural keyword variations that occur during discussions, our transcript becomes ripe with SEO for podcasting! Essentially, doing this provides several blogs worth of keyword rich content that helps our show spread throughout the web.

Leverage Your Guests

One of the most important aspects of SEO for podcasting is finding and interviewing influential guests. To start, having real professionals talk about a subject is a sure-fire way to build credibility for your show. The phrases they use and the websites with which they’re associated provide some significant SEO boosts.

SEO for podcasting

When it comes time to publish your latest episode, having your guests share the content they’ve contributed to is one way to ensure you gain some social media traction. One step further includes actually allowing guests to embed an episode on their websites. This can be done through a number of hosting services, including the one we use called Blubrry. In this way, visitors to these sites can trace the show back to your own pages and even subscribe on the spot!

Video SEO for Podcasting

Our final technique for boosting your SEO for podcasting includes making accompanying video content. It’s simple enough to create quick graphics for each episode and pair them with the audio. This provides easily uploads to YouTube which Google loves to rank relatively high. Just make sure you’ve included all the right tags, description, title, and categorized your video correctly!

Honestly, when it comes to clickbait YouTube is the place to try it out. Uploading interesting or provocative cover images to your video and giving it an eye-catching title often helps attract new listeners. Just be sure to strike the right balance with your existing branding and marketing efforts!

Overall, implementing these basic SEO for podcasting techniques can help podcasts of all levels. It definitely takes a little trial and error until you find out what your audience wants to hear and how you can deliver that content!

What experience do you have with SEO for podcasting? Let us know in the comments below!