The Digital Dish

Three Best Things to Happen at the TrackFive Holiday Party
Dec08
0

Three Best Things to Happen at the TrackFive Holiday Party

Three Best Things to Happen at the TrackFive Holiday Party

Have you ever had one of those warm, content feelings in the pit of your stomach as you realize you are exactly where you are meant to be? This is the best way I can think of to describe the TrackFive holiday party. Although we have different company events throughout the year, this is by

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How Animation Adds Value to Content for Our Brands
Nov29
0

How Animation Adds Value to Content for Our Brands

How Animation Adds Value to Content for Our Brands

We recently added motion graphics to our marketing strategy, and the moving images have brought new life to our brands! Although we have dabbled with graphics and videos on social media, we never had

Read more
Track5’s Top Five: What We’re Thankful for in 2018
Nov20
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Track5’s Top Five: What We’re Thankful for in 2018

Track5’s Top Five: What We’re Thankful for in 2018

I know, I know. You’re probably rolling your eye

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Tips for Writer’s Block | 5 Ways to Coax Creativity!
Nov19
0

Tips for Writer’s Block | 5 Ways to Coax Creativity!

Tips for Writer’s Block | 5 Ways to Coax Creativity!

.So there you sit — staring at a glowing screen,

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Blog

Three Best Things to Happen at the TrackFive Holiday Party

Have you ever had one of those warm, content feelings in the pit of your stomach as you realize you are exactly where you are meant to be? This is the best way I can think of to describe the TrackFive holiday party. Although we have different company events throughout the year, this is by far the highlight – even for those who aren’t crazy about the holiday season. The team gets dressed up and goes to a fully catered event at a classy restaurant. We get to share food, drinks, gifts, and so much laughter. We forget about the grind of work and just relax and enjoy the unique group of people that we work with. Everyone brings their significant other too, which really opens the door to us bonding on a more personal level. As the company grows, somehow this event remains a cozy, intimate evening in the heart of downtown Lancaster.

Top Highlights of the TrackFive Holiday Party

This year was extra special. Check out the top highlights of the 2018 TrackFive holiday party!

trackfive holiday party

1. Our Florida team came to visit

The holiday party is one of the few times in the year that our entire company is together. We make the people who work in Florida fly up here and suffer in the cold with us. Having them in the office all day, and then being able to spend casual time with them in the evening at the party really helps create unity. When you have two offices so far apart, it is really challenging to make sure the same company culture exists in both places. It’s also hard to feel like one solid team. Times like this, when we can all be together, are vital to overcoming those challenges. We have teams who are communicating and working together daily, yet have never met face to face. It’s always fun to meet those people in person. And what better way than to bond over great food, drinks, and the spontaneous karaoke after party?

2. We’re getting new benefits

The second-best thing that happened during the holiday part is that we finally got to hear about the big changes coming to our benefits in 2019. Our president revealed our new benefits to us at the holiday party. We’ve known for a long time that this was in the works, and by some miracle, it was kept a secret until the night of the party. This made the event really exciting. Although we already have some of the best benefits around, like our health insurance paid for in-full, TrackFive is adding a really cool new feature to the benefit plan. We have something like an ala-cart package deal, where you can pick from a selection of benefits up to a certain value. Some of our options are student loan or wellness reimbursement, and even a few unique ones like pet insurance! We have lots of pet lovers here at TrackFive, so this is a pretty cool idea.

3. SPOILER ALERT: We’re rebranding!

The most exciting part of the entire night was that we are rebranding! A challenge we run into a lot as a company is finding an efficient and clear way to explain what we do. For this reason, we decided it was time to rebrand and reform our message. It’s been more than 10 years since the company was founded, so it’s time for a facelift. We partnered with a local branding firm here in Lancaster, and we all got to see the new logo at the party. Sorry – we can’t show you just yet, but the rebrand will be official in the new year, so be sure to check it out then!

Want to learn more about what it’s like to work at TrackFive? Check out our current job openings!

How Animation Adds Value to Content for Our Brands

We recently added motion graphics to our marketing strategy, and the moving images have brought new life to our brands! Although we have dabbled with graphics and videos on social media, we never had an in-house designer to make our ideas look pretty or to produce them in a timely fashion. This year, we hired our first designer on the marketing team. Now, the Track5 family of brands – AllTruckJobs, TravelNurseSource, LocumJobsOnline, and AlliedTravelCareers – are getting an up-do. How animation adds value to our content is something that we’ve been really proud of in the last couple of months. That’s why I thought I’d share with you what we’ve been working on, and maybe even give you a few ideas to work with too!

Three Examples of How Animation Adds Value to Content at Track5

Here are three examples of how animation adds value to content within our family of brands at Track5.

1. It’s a visual way to tell a story

Animation adds value to content because it’s a visual way to tell a story. Often times, this sticks in the viewer’s memory more vividly than simple words on a page. It also engages your audience more, because it’s something that they can watch and appreciate. Sometimes, there are blog ideas we have that just don’t really turn out the way we thought. Maybe there’s just not much to say about the subject to write an entire blog about it. However, it could still be very important. This is when animation can really help because sometimes it’s easier and more interesting to get your point across visually.

For example, we recently made an infographic for our trucking brand, AllTruckJobs. The infographic showed some stats on why veterans make good truck drivers. It also included quotes from a few trucking companies saying why they hire veterans. To go along with the infographic, which is obviously a still visual, we created a short, motion graphic video. The video said essentially the same thing that the infographic says, in fewer words but with music and motion. This was a great attention grabber on social media, and then people who wanted to could click through to view the entire infographic.

2. It breaks up the written content

Motion graphics break up the written content on a page too. Although adding pictures to our content is great, having an animation that we created in-house brings our content to another level. To go back to the AllTruckJobs’ motion graphics that I mentioned above, we put the same video we used on social media into a blog. Having this in the middle of a whole bunch of text about veterans in trucking gives readers a way to interact with what they are learning. In this way, we got multiple uses out of something we created specifically for social media. Although the animation video was pinned to our Facebook and Twitter pages for a few weeks, this blog is evergreen and will keep the video available to our audience for years to come.

3. Animation videos increase your audience reach

By far the biggest benefit to our content that we’ve seen since we started using motion graphic videos, and live video too, is the increase in audience reach on social media. On Facebook and Twitter, specifically, we see an insanely larger amount of reach and engagement from our followers than ever before. This increases not just visits to our pages but shares, getting our brand names more exposure. It works the same way on LinkedIn. In addition, having animation is giving us more incentive to reach new audiences on visual platforms, like Pinterest.

Are you using animation in your marketing? Share with us how animation adds value to content for your brand!

Track5’s Top Five: What We’re Thankful for in 2018

I know, I know. You’re probably rolling your eyes because this blog is another cheesy, “what I’m thankful for,” post the week of Thanksgiving. Sorry to disappoint you. Despite it being cheesy or cliché or whatever, we do have a lot to be thankful for as we reflect back on 2018. Some of it is serious and sappy. Others things we’re thankful for are lighthearted and fun. Then there are a few that are strictly business. We kept the list short and sweet, but here’s what Track5 is thankful for in 2018.

Top Five Things Track5Media is Thankful for in 2018

Here are the top five things we as a company are grateful for this holiday season!

Opening a new office in Florida

what track5 is thankful for in 2018

The biggest thing that Track5 is thankful for in 2018 is our expansion into Florida. We just so happened to find lots of qualified developers in the Sunshine State so we had to open a second location there. Located on the Gulf Coast in St. Petersburg, we now have a team of seven people. We are grateful to have a solid team there working on our brands. We get to chat with them via our Slack chat service, and they’ll come up here and suffer the bitter Pennsylvania winter for our company Christmas party.

Creating new positions

Not only did we hire several new people, but we also created a few new, much-needed positions within our company. For starters, this year we added an executive administer to our team. This person is responsible for everything from keeping our snacks full to recruiting and hiring talent to accounting to keeping our company culture consistent across both offices. Little did we know that we’d find someone as sweet and fun as Aarin. She quickly became the cool, if “dad says no, ask mom,” office parent.

We also added Megan and Kelly to our team. They are our “make everything look pretty” people. Some kind of designers… none of us really know exactly how they do what they do, but we know that its added immense value to the content on our brands.

And last but definitely not least we have several web QA analysts who are working in newly created positions. These guys are amazing because they make sure that all of our websites function at the highest quality possible for our clients. They catch all of the things that the rest of us might miss, and they’re really good at it!

Increasing our staff

As you might have guessed from the previous two things we’re thankful for in 2018, we’ve increased our staff! We couldn’t have done this without a dedicated and strong sales team. Business is booming in our industries, especially in the trucking industry. This has kept everyone within the company on their toes, especially account management. It’s a good feeling when you see a company growing at such a steady pace. Most of the desks in our open office space are full! We hired nine new people in 2018, not to mention a few long-lasting interns. So many new, fun people… another thing Track5 is thankful for in 2018.

Watching our Track5 “babies” grow

what track5 is thankful for in 2018

Jillian, director of client accounts, is mom to baby Bryce. He comes to visit us on special holidays, such as Halloween.

We’re like a family here at Track5, so when anyone’s family grows, we consider it an addition to our own. This year we’ve been blessed to watch our two newest Track5-ers grow. Last year our company president had a son, baby Joaquín and our director of client accounts, Jill, had baby Bryce this year. The babies are just about seven months apart in age. We’ve also gained a couple pups and kittens. Oh, and we have a few weddings to look forward to in 2019!

The delivery service at Pat’s Pizzeria

Ok people. Don’t judge us. We work hard, we’re busy, and we get hungry. So, to say that our team members here at the Lancaster office use the delivery service at Pat’s Pizzeria frequently is an understatement. We’ve got them on speed dial. Their delivery driver’s car steers itself to our office. Why do we bother asking what we should order for lunch? Chances are that if no one has the time to run out, we’re getting Pat’s. Cheesesteaks. Salads. Club sandwiches. They’ve got it all. An office full of people with the same appreciation for food is another thing that Track5 is thankful for in 2018.

What are you most thankful for this holiday season? Now that we’ve poured our corporate heart out, feel free to do the same.

Tips for Writer’s Block | 5 Ways to Coax Creativity!

.So there you sit — staring at a glowing screen, a blank word document stealing the oxygen out of the room. You have just a thousand more words before the end of the day and it’s already an hour to closing time. Maybe the week got away from you or the ideas just haven’t leapt to the page as usual. Whatever the case, writer’s block is something that can be as enigmatic as it is obvious to cure! Here are a five tips for writer’s block!

Smashing Your Writer’s Block | Five Tips for Writer’s Block

Whether you’re in marketing, journalism, or you just write for fun, we all have those moments (or maybe many excruciating series of moments) when capturing the right words and ideas is as easy as holding the smoke in your hands. It doesn’t help when there are a series of other assignments ready to present a similar struggle. Writer’s block is never fun…Or maybe it is?

Here’s my first technique for eliminating writer’s block:

1. Indulge in Nonsense

Sure, you’re not going to want this to transfer into the ultimate execution of your work. However, sometimes it helps to simply write the first thing that comes to mind. It may not (and will likely not) be related to the serious topic you’ve been tasked to cover, but it may unfurl your subconscious mind enough to expose your real ideas.

writer's block

Words are hard, but nonsense is simple!

Whether it’s just a matter of clearing away unwanted mental baggage or generating a false sense of accomplishment, writing nonsense is something that can be a quick solution to shifting your thoughts into the right gear. While I can see this working for the more nebulously minded of us, maybe you’re the type of person who just goes deeper into the self-doubt writer’s block produces.

2. Get Up and Move

Sometimes it just takes a bit of physical movement to redistribute the blood and really get those mental facilities up and running. If you have the ability, go for a brief walk, run, or do some light cardiovascular exercise to convince your body that things are different now and the masterpiece can ensue.

writer's block

Believe me, staring forcefully into your computer monitor until words appear is rarely the best way to produce something you’ll be happy with. You may want to just get a little sunlight and breathe deeply into the void of existence before sitting down to write your problematic piece of work. Hopefully, that’s enough to let you reach the fruit of your creativity-orchard, but if not you may need a more directed approach. Getting up and moving is one of the most important tips for writer’s block, as it also will help with your overall wellness.

3. Find an Uncanny Influence

If you’re inspired by music, find something you’ve never heard before. Into the visual arts? Go glimpse interesting imagery just until the point where your mind’s eye is ready to see those words hitting the page! The point is this — find something to help you break out of your regular thought-patterns and stir up new ideas. Writer’s block may feel like you’re turning to stone at the bottom of the ocean, but if it never left anyone then humanity would have exhausted just about every great thought available. So far so good!

writer's block

Waste time with the Magic iPod at your own risk…

While it’s important not to waste time being a whimsical dandy just floating about, finding things you wouldn’t normally draw inspiration from can inform what you’d like to create, in addition to what you’ll want to avoid. The answers are out there, regardless of how elusive they are at this very moment. More or less, just take to mediums which aren’t your usual cup of tea and swallow them whole or smash the mug entirely — whichever is a more applicable metaphor.

4. What Would You Want to Read?

So up until this point, my advice has probably been pretty subjective. Perhaps you’re looking for that actionable, completely obvious way to destroy your writer’s block the “just say it already” takeaway point. And really that’s just it! Write exactly what it is you’d like to read yourself. Some people take entirely boring subjects, and through some alchemical wizardry, produce a relatively engaging piece because they’re genuinely interested in the content.

writer's block

You are your most critical audience member, and simultaneously the performer!

This can also translate to the fact that sometimes you’ll need a jump start on figuring out the exact content you’ll be writing. For this, I’d essentially recommend finding similar pieces and writing your own take on the matter, taking care not to lift anything directly. Plagiarism is still alive and well in our digital age! Think about who your ideal reader is and write for them. The worst case scenario is that you write too narrowly, but that’s fine if it gets the job done!

5. Time is Your Friend!

Sometimes you can use your deadlines to leverage your creative mind! I know what you’re thinking “that’s what has gotten us here in the first place.” However, maybe setting small incremental goals is just what you need to break down a larger task at hand. Give yourself an hour to get the topic or focus of your piece. Use the next hour to develop the outline. Before you know it, you’re adding that final punctuation mark and punching out for the day! (Side note: Time is an illusion of consciousness designed to present order in a relatively chaotic universe.)

writer's block

The most difficult part for many with writer’s block is taking that first step into the unknown. You know, that swirling semantic tornado of uncertainty devouring the trailer parks and open prairies of your mind until inspiration is pulled from the rubble! Hopefully, this blog gave you your mental vacation needed to erupt with that next great piece of content! If not, you’re on your own — but I’m glad I temporarily convinced you otherwise! I hope you enjoyed these tips for writer’s block!