The Digital Dish

Social Media Marketing Tips | How to Effectively Use Social Media
Aug11
0

Social Media Marketing Tips | How to Effectively Use Social Media

Social Media Marketing Tips | How to Effectively Use Social Media

Whether you are a new brand or one that has been around for quite some time, there is no denying that social media is the new platform for building your reputation. In this day and age, social media marketing has taken over the world of advertising. Social media marketing is one of the keys to

Read more
Conference Tips and Tricks | Digital Summits and Beyond!
Aug04
0

Conference Tips and Tricks | Digital Summits and Beyond!

Conference Tips and Tricks | Digital Summits and Beyond!

As digital marketers, it can be in our nature to deal with things from the comfort of a computer screen — and yet as much as we’d like to forget, digital marketing takes as much real-life, human i

Read more
Marketing Management 101: Team Building
Jul25
0

Marketing Management 101: Team Building

Marketing Management 101: Team Building

We all know how important effective marketing is.

Read more
The Importance of Brand Storytelling
Jul21
0

The Importance of Brand Storytelling

The Importance of Brand Storytelling

What is the importance of brand storytelling? The

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Social Media Marketing Tips | How to Effectively Use Social Media

Whether you are a new brand or one that has been around for quite some time, there is no denying that social media is the new platform for building your reputation. In this day and age, social media marketing has taken over the world of advertising. Social media marketing is one of the keys to a successful marketing plan. Not only does social media provide you with the opportunity to engage with your audience, but it also helps your audience learn more about who you are. Social media marketing can be difficult because it is constantly changing, but keep reading to find out our 8 social media marketing tips to help you dominate the internet and become a social media superstar.

social media marketing tips

Social Media Marketing Tips | How to Effectively Use Social Media to Grow Your Brand

Why Use Social Media?

There are a lot of benefits to using social media as part of your marketing strategy. To start off, social media is a great platform for conducting research on your competitors. Because a good amount of today’s marketing is conducted online, social media platforms make research easier than ever. Research is one of the many advantages of implementing a social media marketing strategy. Therefore, many of our social media marketing tips will be based on the data that you have collected.

Another benefit of social media marketing is the ability to reach your audience and establish your presence. In the world of social media, followers and likes are everything. Utilizing social media provides you with easy access to data on what your audience wants. With social media platforms, your audience can easily provide you with feedback on what they like or don’t like. Likewise, since globalism has become a large part of today’s society, having an online presence will also help you reach an international audience, making it easy to build connections with both potential partnerships as well as connecting with customers all across the country. Are you ready to incorporate social media into your marketing strategy? Here are eight social media marketing tips to help you.

8 Social Media Marketing Tips

1. Choose the Right Platform For Your Brand: There are a variety of social media platforms and each one has its unique purpose. In order to create a successful social media marketing strategy, choose the right platform for your brand. To do this, think about your audience and your brand. Who is your targeted audience? What platform are they engaging in? What is your brand? What content do you produce?

Social Media Marketing Tips

Image courtesy of Marketing Insider Group

2. Know Your Audience: Social media marketing is all about showing your audience what your brand is about as well as engaging with them. However, before you can do that, you need to know who your audience is. Whether that means who you are trying to target or who are actually interested in your brand, make sure that you do research to understand how to best market to those demographics. For example, marketing to millennials will require producing a variety of content depending on what type of millennial you are marketing to. Does your audience like a specific style of photos? Are they more interested in seeing reviews of your products versus simply posting articles related to your industry? Understanding your audience is key to producing great content that will generate views and engagements.

3. Incorporate Media in Your Content: Incorporating media (e.g. photos, memes, gifs, and videos) into your content has been proven to generate engagements for your brand. In fact, Rendrfx reports that “75% of online video viewers have interacted with video content.” Media content has high engagement rates because it allows the audience to learn more about you. It adds personality and creativity into your content. Video marketing is a great marketing strategy to implement for your social media presence, so be sure to incorporate it into your social media marketing plan.

4. Take Advantage of Social Media Tools and Software: There are a variety of apps and software that will help make managing your social media platform easier. From helping you manage your engagements, to helping you schedule your content or even providing you with metrics, take advantage of social media tools and software to help make life easier.

5. Pay Attention to Your Analytics: Social media analytics and metrics are important components to boosting your social media marketing skills! Pay attention to your analytics to identify where your strengths and weaknesses lie.

6. Engage, Engage, Engage: In order to increase your engagement, you need to engage with your audience! Comment or like the posts that your audience provides you to show them that you acknowledge their presence. You should strive to attract active and loyal followers who will produce brand loyalty and conversions. Active followers are the best because they have the ability to help provide you with free marketing through shares. Some examples of how you can engage with your audience include hosting giveaways and creating custom hashtags or geofilters for your audience to use.

7. Connect With Influencers: Influencers such as bloggers and YouTubers are the new form of celebrity sponsorships. Connecting with these influencers serve as a great strategy for boosting your range of followers. Influencers are individuals in your industry who have a lot of power with the audience. Therefore, connecting with influencers will help promote your brand.

8. Consider Collaborations and Partnerships: Partner with companies and other brands that your audience is also interested in to extend your reach. For example, collaborations with influencers can provide your brand with PR that will help convert their followers into yours. Consider making influencers your brand ambassadors to increase your online presence.

Social media marketing is a great tool for establishing your presence as a brand. What are your tips for a successful social media marketing?

Conference Tips and Tricks | Digital Summits and Beyond!

As digital marketers, it can be in our nature to deal with things from the comfort of a computer screen — and yet as much as we’d like to forget, digital marketing takes as much real-life, human interactions as it does strategic marketing wizardry! With Track5Media’s marketing team preparing for the upcoming Digital Summit in Philadelphia, we thought we’d share some of our most coveted conference tips and tricks.

Whether your team is headed to an industry-related conference for the first time or you’re flying solo, there are lots of things to consider before even stepping foot in the venue. So let’s get started!

5 Major Conference Tips and Tricks

conference tips and tricks

1. Organize your Pre-Conference Plan

They’ll be dozens of sessions led by some of the top influencers from far and wide, so that means you’ll need to pregame! No, not the type involving shotgunning beers in the parking lot, I’m talking about getting your plan together ahead of time. Of all the conference tips and tricks listed here, this one might be the single most important!

If you think you’ll just “figure it out when we get there” you may be on track to throwing away hundreds of dollars and missed opportunities for networking! Believe me, you’ll want to plan out exactly just which presentations you’ll be attending, scouting out any meet-and-greets, and of course, maximizing each intermission to keep everything running smoothly. If possible, grab a map ahead of time in order to avoid walking into a speaker’s presentation halfway through — ouch!

2. Hit the Biggest Keynotes

There’s nothing worse than checking Twitter and seeing valuable industry news you missed while wasting time elsewhere. If there are any big announcements, insights, or reveals during a keynote speech you should absolutely be in that room! In a lot of cases, keynotes don’t often hold break out sessions, meaning you won’t have to worry about missing other speakers or events… as long as you mind tip #1!

In any case, these keynote presentations are the crux of any conference, helping you and your team to really engage in the conversation and find solid talking points for anyone else you may encounter during your time there. You may not have much to relate to someone, but attending the same session can really get the ball rolling!

3. Don’t limit Your Scope!

Although most conferences are unified by a central theme or industry, that doesn’t mean every session offered will apply to your day-to-day needs at work. At the same time, some of the best insights can come from seemingly unrelated topics. They say you don’t know what you don’t know, and besides being stupidly redundant, there’s truth in that.

conference tips and tricks

Even sessions that are less-relevant to your focus can be useful if they are highly strategic. You’ll find that most marketing topics are extremely interrelated, so all it takes is one unseen connection between two topics to spawn your next breakthrough campaign — who knows!

4. Have the Right Gear Ready

Most conferences are not said and done in a single day, so you’ll need to be sure you can keep your momentum going the whole time. There’s nothing more stressful than trying to enter a new contact or follow someone on social media just to have your phone die! Extra battery packs, memory cards, and other accessories can be quick fixes to an electronic pickle.

We can’t stress this next point enough: Pack enough business cards! In the event your phone dies or someone else’s kicks the bucket, having a good ol’ fashioned analog business card may just save the day when meeting new or potential clients. Maybe they’ll get flung into the trash, or maybe fall out of a folder at a perfectly serendipitous moment — either way these little pieces of cardboard are never without their use!

If you have products to display or demo, make that a high priority. No one likes to watch you fumble around with faulty internet connections or other difficulties when a potential sale is on the line. Additionally, we mostly buy products because they make things easier, so don’t be your own worst enemy when it comes to demos!

5. Follow Up However Possible

So now that you’ve had your fun, it’s time to return home and get digging through all that swag, those business cards, and your notes (you were taking notes weren’t you??). You can do all the pitching and networking you want, but if you never follow up with anyone… did it really happen?

Send whatever follow up emails you can, reminding your contacts where you met, what you discussed, and about any ways to further collaborate or connect. Conferences can be hectic, exciting, but ultimately very productive so long as you really take the time to digest the experience. If nothing else, be sure to hold a team meeting where everyone can integrate whatever valuable conference nuggets they’ve prospected!

Finally, the Track5 team is headed to the Digital Summit in Philly at the end of August. If you’re going- be sure to hit us up!

conference tips and tricks

Did you find these conference tips and tricks useful? Let us know how you’re preparing for your next big company event in the comments below!

Marketing Management 101: Team Building

We all know how important effective marketing is. In order to build brand awareness and create a following, you must have a strong team of marketers. However, managing any team carries with it a unique set of challenges. Marketing management is no different. In fact, managing a team of marketers poses distinct challenges largely due to the breadth and depth of knowledge necessary to run successful marketing campaigns. Marketers come from a variety of backgrounds and it is important to build a team that works cohesively if you want to be successful. So, just how can you build and manage a marketing team?

Guide to Marketing Management

Marketing Management

Hiring the Right People

In order to manage any team, you have to first assemble a team. When you are working through the hiring process, you should consider not only the strengths and weaknesses of each of the candidates but also how those strengths and weaknesses compliment those of your existing marketers. For example, if your team consists largely of writers, it may be worth looking for an applicant who excels in the field of SEO. On the other hand, if your team lacks members with a background in writing, it could be worth your time to look for those with a background in journalism or another related field. Ideally, you are in a position to choose each marketer due to a specific and unique strength that they can bring to your creative table.

Delegating Appropriate Tasks

Once you have intentionally built your marketing team, you should have a sense of what types of tasks each marketer is best suited for. However, before beginning to delegating tasks, take some time to break down what needs to be accomplished and why. What are your goals and how do you aim to achieve them? By spending time ensuring that you fully understand what will go into each task, you can ensure that you are assigning the right employee to each project. For larger projects, you can even break them down to have certain employees work on certain aspects. One of the benefits of having a balanced marketing team is that the end product is often better than any one marketer could produce independently.

Checking In

After your team is up and running, they will hopefully manage themselves to a certain degree. This said, marketing management does require some degree of checking in with your team. With a team full of employees from different backgrounds, it is important to ensure that each marketer is using their respective skills within the context of the bigger picture. As marketing has developed alongside technology, many companies have a propensity to divide traditional and online marketing. However, by doing this those companies are missing out on many potential opportunities. Communicate frequently with your team members to ensure that everyone is fulfilling their responsibilities with both aspects of marketing in mind. Assuming that your team is doing this and communicating with each other, you will be surprised by how much more exposure your brands receive.

 

In short, the key to managing your marketing team is building the right marketing team. In addition to looking for certain characteristics of good marketers, look for marketers with the right skill set given your teams needs. While this will not ensure that everything runs smoothly, it will certainly make your job easier and enhance the overall quality of your team’s work.

The Importance of Brand Storytelling

What is the importance of brand storytelling? The age of social media has become a great force in influencing consumers’ views of various brands, making online marketing more important now than ever. In fact, social media platforms such as Twitter, Instagram, and Snapchat have gained popularity due to its appeal to customers, specifically through its use of storytelling. Brand storytelling is an important way to connect with your audience as well as expand your audience engagement. In this new era of marketing, personalization and networking have become important factors of successful marketing. This could be seen in the rise of fan bases in YouTube influencers as well as online bloggers. By establishing a connection with your targeted audience, storytelling can help you with brand awareness. Do you want to implement a successful marketing strategy to market your brand? Learn more about the importance of brand storytelling with these helpful tips.

The Importance of Brand Storytelling

The Importance of Brand Storytelling


What is Brand Storytelling?

Brand storytelling is a strategy used in brand marketing to increase brand awareness. Just as the word implies, brand storytelling is the act of telling a story through various mediums (e.g. videos, posts, social media, and etc.) to capture your targeted audience’s attention. Brand storytelling can strengthen and increase your audience by creating an emotional connection to your audience. Today’s audience is driven by personal connections that they make with brands. Engaging in brand storytelling can open doors to expanding your targeted audience. The importance of brand storytelling lies in the ability to successfully evoke emotions within your audience to establish a relationship. Implementing a successful brand storytelling strategy will help your audience learn more about your brand, helping you grow your audience.

Why Should Your Brand Engage in Brand Storytelling?

There are many benefits of brand storytelling. For example, a strong brand storytelling marketing strategy can distinguish your brand from your competitors. An important aspect of converting audience is by being memorable. As a matter of fact, studies show that certain parts of the brain are activated when you are engaged in storytelling. The importance of brand storytelling lies in its ability to capture the audience’s attention. Ultimately, consumers want to build relationships and network with brands. Fostering a community of engagement between your brand and your audience will greatly help establish a connection. With a strong strategy in brand storytelling, you will ultimately establish brand loyalty as your audience begin to associate your brand with your content.

Seven Tips for a Successful Brand Storytelling Strategy:

  • Focus on your consumers’ wants and needs: In order to generate brand awareness, you need to appeal to your audience, and that means that you need to focus on what your consumers want and need. At the end of the day, your audience is the people who you are selling your brand to, so prioritize them and listen to what they want. Tailoring your content to your consumers’ preferences is crucial to creating an appealing story.
  • Be aware of trends: Trends are constantly changing, but there is no surprise that they affect your audience. Remember the era of the Unicorn Frappuccino? Don’t dismiss cultural trends because they can be key to marketing to your audience.
  • Create customer value-oriented content: One of the goals of brand storytelling is to convert consumers and retain the ones that you already have. You want to evoke emotion in your audience and eventually change their beliefs and opinions of your brand, which will influence consumer behavior.
  • Venture into various mediasVideo marketing is one of the many popular platforms for brand storytelling. In fact, brands such as Weight Watchers, Apple, and Dove have gained popularity for their successes in brand storytelling through video marketing.
  • Don’t dismiss the basic structure of a story: A great story has a beginning, middle, and end along with a climax and a resolution. Don’t forget about the foundations of what makes a great story!
  • Evoke emotions in your audiences: Stories based on real experiences will generate more success because they convey raw emotions, making it easier for your audience to relate to your brand.
  • Bring out your brand’s personality: At the end of the day, you shouldn’t compromise your brand’s values. Highlight your brand’s personality through storytelling to help your audience learn more about you.
The Importance of Brand Storytelling

Infographic courtesy of Fathom