The Digital Dish

Benefits of Social Responsibility: Kicking Off the Holiday Season with Acts of Kindness
Dec08
0

Benefits of Social Responsibility: Kicking Off the Holiday Season with Acts of Kindness

Benefits of Social Responsibility: Kicking Off the Holiday Season with Acts of Kindness

The holiday season is quickly approaching, along with the motivation to help others. Holiday kindness shouldn’t just stay siloed in your personal life. Engaging in socially responsible activities as a company can positively impact your brand, your consumers, and the community. Check out the benefits of social responsibility and learn how to add social responsibility

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How to Improve Your Content Strategy
Dec01
0

How to Improve Your Content Strategy

How to Improve Your Content Strategy

As technology advances, the amount of platforms we use to communicate our messages continues to increase. Managing content marketing tactics is becoming tricky, as we work to ensure our content is con

Read more
Happy Thanksgiving from Track5Media
Nov22
0

Happy Thanksgiving from Track5Media

Happy Thanksgiving from Track5Media

We hope you’re all enjoying some quality family

Read more
What is Brand Strategy? | Some Basic Tips
Nov16
0

What is Brand Strategy? | Some Basic Tips

What is Brand Strategy? | Some Basic Tips

Here at Track5Media, we’re all about keeping our

Read more

Blog

Benefits of Social Responsibility: Kicking Off the Holiday Season with Acts of Kindness

The holiday season is quickly approaching, along with the motivation to help others. Holiday kindness shouldn’t just stay siloed in your personal life. Engaging in socially responsible activities as a company can positively impact your brand, your consumers, and the community. Check out the benefits of social responsibility and learn how to add social responsibility to your organizational operations!

Benefits of Social Responsibility

Despite the many benefits of social responsibility, many businesses hesitate to participate in socially responsible events, usually due to economic reasons. Planning social responsibility events and activities will benefit your community, brand, and employees.

It’s Good for the Community

When acting socially responsible, you shouldn’t only be concerned with selfish interests. At its core, social responsibility should be altruistic. Choose a cause that is meaningful to your organization or find an issue that affects your local community. Make partnerships with nonprofits in your community and see what types of resources you can provide to help them fulfill their mission.

It’s Good for Your Brand

At first glance, social responsibility may not seem worth it. Helping out a nonprofit or a cause will cost your organization time and money upfront. Although this is a turnoff for many business owners, the value added to your brand in return for acts of social responsibility is incalculable. When you give back to the community, you earn trust and generate publicity. A 2006 Cone Communications study found that 83 percent of Americans find organizations more credible if they are socially or environmentally responsible. The Cone study also revealed that 74 percent of Americans pay greater attention to messages when companies are deeply committed to a cause. While participating in community events, your organization is bound to capture the attention of local media outlets. This publicity will positively impact your brand (and it’s more cost-effective than paid advertisements).

It’s Good for Your Employees

A large percentage of Americans, especially millennials, take social responsibility very seriously. Being socially irresponsible can hinder your organization from recruiting new talent. The Cone study found that 56 percent of millennial Americans would refuse to work for a socially irresponsible corporation. Social responsibility helps to build your organizational culture. Participate in community-related activities, and give your employees a sense of purpose and engagement.

How to Be Socially Responsible

Change your organizational actions and start taking advantage of the many benefits of social responsibility. Get started with social responsibility by checking out the events and activities that are already happening in your community. If you’re looking to stand out for your efforts, try organizing your own social responsibility campaigns.

Participate in Community Events

One of the easiest ways to start your social responsibility efforts is to check out what’s already going on in the community. Many communities coordinate days for charitable donations. Here in Central Pennsylvania, the City of Lancaster hosts the Extraordinary Give annually. The event encourages businesses, organizations, and individuals to donate to local charities.

When searching for avenues of social responsibility, be sure to look for events and organizations with connections to your brand. Our AllTruckJobs.com brand teamed up with the Make-A-Wish Foundation’s Mother’s Day Truck Convoy.

Organize Your Own Social Responsibility Campaigns

For the last three years, our Track5Media team has participated in our annual Day of Giving. We visit nonprofits in the city throughout the day dressed in holiday swag. We deliver gifts to children in the community dressed as Santa Claus, Mrs. Claus, and elves!

benefits of Social Responsibility

We continued our tradition of social responsibility this year by starting a scholarship program with our TravelNurseSource.com brand. The scholarship will reward a deserving nursing student seeking help with college tuition costs. By starting your own social responsibility efforts, you can tailor your activities to match your brand’s message or support a cause that’s close to your heart.

Looking to start a new career with our socially responsible team here at Track5Media? Check out our open positions and apply today!

How to Improve Your Content Strategy

As technology advances, the amount of platforms we use to communicate our messages continues to increase. Managing content marketing tactics is becoming tricky, as we work to ensure our content is consistent and effective. It’s easy to place all of your focus on the blogs, emails, podcasts, and social media posts when discussing content strategy. Before crafting these messages, it’s important to create a strategy that will drive your content and business objectives. Check out these tips and learn how to improve your content strategy!

What is Content Strategy?

Before taking action to improve your content strategy, it’s important to recognize the significance of having a content strategy for your organization. Your content strategy is an essential element of your overall marketing strategy. It guides all of your content marketing operations. Your content strategy takes into account your organizational goals, customer relations, and competitor behavior. Understanding the relationships between these aspects of your organization allows you to better communicate with your audience. It ensures that all of the content you develop helps drive your organizational objectives.

how to improve your content strategy

How To Improve Your Content Strategy

1. Understand Your Organization’s Goals

Your organizational goals and business objectives are one of the most significant pieces of your content strategy. Understanding your brand, mission, and values will help you develop key messaging that should shine through all of your content. Strategically incorporating these brand messages will direct your content and drive traffic. Prioritizing your organization’s goals in your content strategy will improve the quality of your content, and it will make your content generation process more efficient.

2. Understand Your Customers

Too often, we fall into the pattern of cranking out content to meet deadlines instead of creating valuable content for consumers. Your content strategy should clearly define the wants and needs of your customers. Understanding their paths through the marketing funnel will provide direction for your content. Keeping their needs in mind will make it easier to provide valuable content. Customer research will also allow you determine which channels should be used to best communicate with your target audience.

3. Understand Your Competitors

Gaining insight into the behavior of your competitors is crucial to improving your content strategy. Understanding competitor trends can ensure that you’re on par with the industry and help your organization stand out from the rest. There are plenty of research tools that allow you analyze various aspects of your competitors’ actions. Your competitors are likely already using some variation of analysis tools, so you should be too. Be sure to research quality tools that will provide you with the information you’re looking for.

4. Use a Content Marketing Calendar to Organize Your Efforts

Using a content marketing calendar gives you the ability to organize your strategic efforts. When you map out your content marketing strategies in advance, you’ll be sure to keep your messages consistent and on target with your business objectives. You’ll have the opportunity to plan out campaigns and improve the quality of your content. Through a content marketing calendar, you can plan out all aspects of your efforts including blog posts, social media posts, podcasts, email blasts and advertisements.When you follow a content marketing calendar, your audience is guaranteed to receive a steady stream of your messages. If you already have a content marketing calendar, reassess your current efforts to learn how to improve your content strategy.

5. Measure Your Efforts

Your strategy was all for nothing if you don’t measure your performance. Take advantage of analysis tools like Google Analytics or Moz to see how your content is performing. If you don’t measure your current content strategy, you won’t know how to improve your content strategy in the future.

Need more than an improved content strategy to meet your business objectives? Here at Track5Media, we manage several brands that are here to help solve your recruitment problems. Check out our brands and see how we can help meet fill open positions at your organization.

Happy Thanksgiving from Track5Media

We hope you’re all enjoying some quality family time on this special day, and for those looking to load up on carbs so you have enough energy to fight off your fellow Black Friday shoppers, may the odds be in your favor. We hope you’re taking the time today to not only enjoy some of your favorite Thanksgiving foods but to let your friends and family know just how much you care about them and what they’re thankful for. This is exactly why we’ve decided to use our blog to give thanks and wish you a Happy Thanksgiving from Track5Media. Whether it be friends, family, work, or pets, we here at Track5Media have a lot to be thankful for, so be sure to check it out!

A Happy Thanksgiving From Track5Media

Kelsey Herbst, Account Manager

This year, as with all years, I’m thankful for the constant support of my family. It’s amazing to have them by my side no matter what crosses my path each year.  I’m also incredibly thankful for my puppy, Callee, who’s always keeping me on my toes with her crazy antics! Finally, I’m thankful for the team we have here at Track5, who never fail to make the workday great!

happy thanksgiving from track5media

Jillian Armstrong, Director of Client Accounts

I am thankful that I’ve been able to spend the last three years working for such an amazing company!  Not sure that I could go back to working somewhere that doesn’t have quarterly massages as an employee benefit!  I’m also extremely thankful for my amazing co-workers, family, and friends, and this year I’m also thankful that I’ll be meeting my little bundle of joy in six months! Oh…almost forgot to mention, I’m beyond thankful for fried turkey and that binge-eating comfort food is acceptable on Thanksgiving; especially when you’re eating for two!

Brett Koch, Digital Sales Representative

I am thankful for my family, including my wife, Hannah, and my two amazing children Bryson and Ella. They are growing up so fast and I am so lucky they are happy and healthy! I am thankful for having a job where I enjoy coming to work every day and enjoy the people I work with. It is so nice to feel welcome and be excited about growing with an amazing company.

Lenay Ruhl, Marketing Specialist

First of all, I am thankful to finally have a job that I love and to work for a company that invests in its employees. It’s a great feeling to have work-life balance, plus I get to walk to the office! Secondly, I am thankful for my nephew, who is one year old. I’m looking forward to spending the holidays with him and the rest of my family.

Troy Diffenderfer, Marketing Specialist

It would take forever to name all of the things that I’m thankful for this Thanksgiving, but I’ll name a few. Of course, I’m thankful for my friends and family who continuously support me in whatever I do. I’m also thankful to be working at a job that I truly enjoy coming to every day. Track5Media allows me to use my creativity to produce the best possible product while working with a group of people that are more than just coworkers. Finally, I’m thankful for books! I don’t know what I’d do without a good book!

Connor Smith, Marketing Specialist

This year (like every year) I’m thankful for 1) the Goldilocks Zone such that Earth can sustain liquid water and carbon-based life. 2) Alan Turing and his contributions to computing such that many modern technological advancements have since been possible. 3) The Rapid Eye Movement cycle such that sleep is possible for human beings in order to continue perpetuating our consciousness and all that follows. Oh, and also friends and family!

Tara DiMattio, Digital Sales Representative

I’m thankful this year, and every year, for many things-especially my amazing support system of friends and family that keep my life full and exciting and of course my four-legged best friend Peanut. I am also very grateful to work with such an awesome company filled with intelligent and amazing team members that support each other daily and make “loving what you do” an easy thing!

Will Lewis, Web App Developer

I’m very thankful to have a job here at Track5Media, I realize that’s very cliche to say but Track5 is a fantastic company and it’s a joy to work here. All of my coworkers are awesome people, and I love working with them. I’m thankful that I have a large, loving family. Having 10 siblings can be pretty hectic, but also a great blessing. My parents did a great job raising us, and I’m thankful for having loving parents. I’m thankful for my friends, having a close circle of friends that I can count on means the world to me. Also, I’m VERY thankful for the wonderful, delicious food that we are so blessed to be able to stuff our faces with. #GoTurkeyDay

What are you most thankful for this holiday season? Share with us in the comments below! Happy Thanksgiving from Track5Media!

What is Brand Strategy? | Some Basic Tips

Here at Track5Media, we’re all about keeping our brands healthy and in tip-top shape. At the moment, we’ve got six separate lead generation websites (not including the one you’re on) that we maintain. The sites are devoted to healthcare staffing, commercial trucking, and senior care placement. And while there are many similarities between each site, their audiences and the types of content vary widely! Still, we do our best to maintain a distinct identity as Track5Media, whether that’s through our content’s voice, what we share on social media, and the overall aesthetic decisions we make. But what is brand strategy and how can you utilize it to your advantage? We’ll discuss that here!

What is Brand Strategy | Basic Starting Points

The main idea of any brand strategy is going to center on encompassing some specific, long-term goals that you can steer your product or business toward. It’s going to be figuring out exactly what aspects of your company’s character will stand out from all other competitors. Really, your brand strategy is a process that needs to connect these main things:

  • Consumer Needs
  • Your Product’s Value
  • The Competitive Environment

So while it may be natural to think that your brand strategy is your logo, your name, your website, or your product itself, this isn’t exactly true. Yes, all of these things are necessary aspects of facilitating a business, but really a brand is more closely related to the experience itself! It’s the intangible qualities of your company which are important to highlight and maintain throughout the implementation of your brand strategy.

But how? Here are some all-purpose takeaways:

Find your Purpose

As explained by Allen Adams, chairman of the North America region of brand consulting and design firm, Landor Associates,

“In a marketplace in which consumer confidence is low and budgetary vigilance is high, it’s not just making a promise that separates one brand from another, but having a defining purpose.”

Yes, it does make sense to define your business strategies in terms of the promises you make to your customers, but brand strategy often relies on that purpose you fulfill in the lives and businesses of others. In terms of how a brand exists in the real world or a digital space, Business Strategy Insider defined purpose in two general ways:

• Functional: Focuses on a business’s success in terms of the immediate or commercial reasons. Basically, the ‘how’ of your method of generating income.

• Intentional: Refers to a business’s ability to make money based on public perception and the impact it seeks to have on customers or the world in general.

what is brand strategy

Hone Your Consistency

As with any of the top brands out there, it’s often the case that there is a sense of cross-platform consistency. Essentially, you’re seeking to magnify your purpose and unify the presence of your brand by finding consistent ways to depict and communicate this.

In terms of online marketing today, bringing a consistent consumer experience from one device to the next is absolutely essential. Before most sales even occur, customers will have made several touch points with your product or service. Your brand strategy needs to account for the fact that a consistent voice, content, message, and service can all be found wherever the consumer journey may go.

It may be that someone doesn’t have a need for your product or service now, but when you can be the solution, then having that brand recognition is what it’s all about!

Stay Flexible

As much as marketers like to believe that a brand strategy is exactly as it should be, maintaining a healthy brand means staying flexible to change. Of course, you’re probably wondering how it’s possible to stay consistent while considering new insights and marketing maneuvers — but it all comes down to balance.

So if you’ve been running targeted ad campaigns that maintain your voice and communicate your message but the results aren’t what they should be, your brand strategy needs to accommodate updates made to itself. This often means finding a good mix of recognition and variation so that your content isn’t confusing to customers while building a stronger presence to reach your goals.

So, what is brand strategy? In the end, developing your brand strategy relies on the key components of recognizing your audience, understanding your purpose in their lives, telling your story as a company, and remaining open to the new opportunities to evolve!

What is brand strategy to you? Let us know in the comments below!