Onsite VS Offsite SEO

If you’ve read some of my blogs based around SEO that was written early in my Track5Media career, you’d see that I was just dipping my toes into the SEO waters. I’ve covered everything from link building tactics to SEO audits. However, now that I’m almost two years into my SEO role, I feel like I FINALLY have a grasp on two of the most important aspects of the industry – Onsite and Offsite SEO. Onsite VS Offsite SEO is something that not all companies think about. In many cases, they’ll focus on one aspect, but not the other. However, if you’re able to execute both, you’ll see your brand grow in popularity as you climb the ranks on the SERPS. Below we’ll take a look at Onsite VS Offsite SEO and how you can optimize both to grow your online presence.

Onsite VS Offsite SEO

What is SEO?

Onsite SEO is done by adjusting certain components of the site so that the intent of your content can be clearly understood by search engines. Using various SEO tactics, you’ll be average to leverage your site to ensure that you’re ranking high on the SERP (Search Engine Results Page) when they search for specific keywords. SEO is a major component of any digital marketing campaign, but it’s still something that not every company pays attention to. We’ll break it down into two separate categories and go over Onsite VS Offsite SEO.

Onsite SEO

Onsite SEO is the process of making your website search engine friendly. To do this, you’ll be adjusting various elements on your page to make sure that Google can crawl the page and index it with ease. “Crawling” is essentially when Google’s bots comb through your pages to determine the relevancy of your website. If your website is about used cars, they’ll try to make sure that your website appears when people search for that term. Here are just a few key elements that you need to consider when optimizing your pages to be SEO friendly,

Title Tags and Descriptions – You want to include the keyword in both the title tag and description because that will be the first thing that Google crawls. Try to fit in the keywords at the beginning of both.

H1 and H2s – When crawling your site, search engine bots look at your headers as a shortcut for understanding the content. Your H1 should be larger and stand out from the rest of the text. It should also contain the keyword you’re trying to rank for because H1s are one of the first elements of your site that are crawled.

Content – We’ve written plenty of blogs about it, but the fact remains that content is key. When it comes to onsite SEO, writing keyword-rich, informative content is what with separate you from your competitors. Internal pages are often the first destination a visitor to the website will land on from the search engines, links from other sites or PPC campaigns. The goal is to provide high quality, useful, and easily digestible information that will meet the needs of the reader such as an answer to a question, a product they desire, or a service they need.

onsite vs offsite seo

Offsite SEO

When it comes to onsite VS offsite SEO, offsite SEO is very different. Instead of optimizing your own pages, you’ll be interacting with other websites to grow the authority of your website. Offsite SEO is the concept of having other sites link back to yours, indicating that you are an authority in your industry. The Google search engine algorithm places a decent amount of weight on authority for a site. This can come from the site having been around and active for a long period or time, or from outside engagement. In the onsite VS offsite SEO realm, having an authoritative site will ensure that your brand gets the exposure it needs to be successful. Below are a few offsite SEO techniques that you should take advantage of.

Link Building – I like to think of this tactic as my specialty. Just in the last year, I’ve built over 100 links for our brands. So what? Well, links provide “link juice” that goes to your site and tells Google that you have an authoritative voice when it comes to the subject you’re covering. These links not only drive your site up the search rankings, but they also will cause an increase in traffic and in many cases, conversions. It’s also important that you’re getting links from “good” sites. When links are coming from trusted, relevant sources and are backed by high-quality content; the results are positive.

Influencer Outreach and Social Media – This tactic won’t get links directly, but outreach to influencers via email and social media will create buzz around your site. This will then increase the chances that you get links to your site. This is a great way to indirectly create more links to your brand.

Content, Content, Content – Not only does content help with onsite SEO, but it always helps with offsite as well. Creating great content to pitch to potential link partners. Nobody wants to link to thin content, which is why it’s important to write content that’s both unique and thorough.

When discussing onsite VS offsite SEO it’s important to know that both types of initiatives play a vital role in the success of your website. If you have any other SEO tips to share, feel free to drop them in the comments below!

Show Me the Money | How to Get Rich Snippets

As Google continues to updates its algorithms, you’ll also notice that the layout of the SERPs (search engine results pages) will change as well. Over the years we’ve seen a variety of changes to the SERP. One example is the change in paid search results. Previously, the “ads” were easily identifiable and located on one side of the page. Now, you can barely distinguish them from the organic search results. Another example of a change that Google has made to the SERP is the introduction of a rich snippet. A rich snippet will essentially provide a summary of the information a person is looking for directly on the page. Snagging this prime real estate on the results page will increase exposure, authority, and traffic. Below we’ll take a look at how to get rich snippets.

How to Get Rich Snippets

What is a Rich Snippet?

Before we can figure out how to get rich snippets, we first need to know exactly what they are. Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. This essentially tells Google “this is the information your users want to know right away.” It also allows Google to display more information from that specific page. Instead of just showing a title and brief meta description, it can show product reviews, prices, bullet points, and a variety of other pieces of information that searchers might find useful.how to get rich snippets

 

 

Based on the information you want to present, there are actually specific ways that you can optimize and markup your data, but we’ll get into that shortly. Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from two percent to eight percent once it’s placed in an answer box, with revenue from organic traffic increasing by 677%. Let’s take a look at how you can optimize your website and content to snag some valuable rich snippets.

Schema and Structured Data

There’s still a hot debate over whether or not structured markup and schema increase your chances to land a rich snippet. However, when it comes down to how to get rich snippets, it certainly doesn’t hurt to point Google in the right direction. You can use a resource like Schema.org to implement a specific code that tells Google what information your page is trying to promote. These specific schema markups include recipes, products, reviews, and a handful of other things. While your content should already be easy for Google to digest, structured data will provide a roadmap, so they can navigate your site with ease.

SEO Optimization

When people want to know how to get rich snippets, I tell them it’s all about optimizing your content. One of the first things you should do before you even write content is to do some basic keyword research. There’s no point in providing information that nobody is looking for. Instead, you’ll want to think about the information your brand can provide, and cross-reference that with what people are searching for. You also want to make sure your content entices readers to click on it. Find a way to get people to click on the featured snippet. You don’t want people to read the featured snippet and move on. In the end, you want them on your site.

Write Good Content

The last, and probably simplest advice I’ll give on how to get rich snippets is writing good content. We’ve already touched on the importance of good keyword research and SEO optimization, but let’s think simpler. Google wants rich, detailed content that’s going to provide answers for users. This means that blogs or other forms of content that are just a few hundred words aren’t going to cut it. You’ll want extensive and informative pieces of content that allow you to stand out from the competition. You’ll also want internal links as well as external links that link out to authoritative sites. Content is key when it comes to snagging those rich snippets, so make sure you’re putting effort into it!

If you’re looking to take advantage of the rich snippets feature, we hope these tips helped! If you have any other advice on how to get rich snippets, feel free to comment below!

 

What Makes a Good Backlink?

What makes a good backlink? Just over two years ago I had no idea what a backlink even was, but fast-forward to the present, and backlinks are the gold that I continue to mine every single day! Backlinks are a crucial part of growing your online presence no matter how big or small your company is. On one hand, it’s an exercise in relationship-building, on the other hand, it puts your problem-solving skills to the test. So, what makes a good backlink? Well, below we’ll answer that question and provide a basic overview of backlinks and why they’re so important.

What Makes a Good Backlink?

A Brief Overview

So, what makes a good backlink? Well, before we get into that, it’s important to know what a backlink is, and why it’s so important to your marketing campaign. A backlink is essentially when a website other than your own, links back to your site. These external links will then pass on “link juice” which essentially is the weight that Google uses to rank your website. The more “good” backlinks directed towards your website, the more authoritative it appears to Google. Backlinks are essentially the way for other websites to vouch for yours, telling Google that you have a clean, authoritative, and informative site that should be ranked well.

what makes a good backlink

Backlinks are vital to your marketing campaign because it gives you the exposure that your brand needs to succeed. While the “word of mouth” marketing tactic can work in some cases, you still need to ensure that you’re being seen on the search engine results pages (SERPs). For nearly 20 years Google has used backlinks as a ranking signal for keyword searches. Even laymen with little SEO knowledge now know that backlinks are the key to ranking in Google. The best link builders, however, are able to pinpoint specific pages on his or her website and build links that go directly to that specific page. That page will then hopefully shoot up the Google rankings, ultimately generating more traffic, and more importantly, more business. We’ll break down some of the factors that make for a good backlink below!

Relevancy

One important factor when it comes to a good backlink is the relevancy of a site. Up until a few years ago, link building was a lawless arena of dirty tactics and blackhat SEO. Okay, maybe it wasn’t as scary as it sounds, but it really was much easier for websites to snag backlinks that weren’t necessarily “good” in the eyes of Google. After various algorithm and policy changes, Google now strongly takes into consideration the relevancy of the site. So, what makes a good backlink? Well, a good backlink should direct the audience to a relevant piece of information. For example, if you’re selling computer software online, it wouldn’t be relevant to get a backlink from an online pet store. Relevancy lets Google know that you can provide the information that your specific audience is looking for.

Diversity

What makes a good backlink? Well, one thing that even experienced SEO marketers forget is that it’s important to have a backlink profile. In SEO, there are “dofollow” and “nofollow” links. Dofollow links send link juice through the backlink, while nofollow backlinks do not. You’re probably thinking “well, we only want backlinks that provide link juice, right?” Well, Google has stated in the past that they also that the diversity of your links into consideration. This means that although your “nofollow” links may not provide any link juice towards your domain, it will still look good in the eyes of Google.

Trust

This is probably the most important trait of a good backlink. With literally millions of domains out there to get backlinks from, you’ll want to ensure that you’re only getting links from trustworthy sites. For example, sites like CNN, HuffPost, and government websites usually have high trust valued by Google. If it’s a blog written by a sixth-grade class in Iowa, then it’s probably not a very trustworthy site. Back in the day, the number of backlinks had a bigger role than the quality, which caused a surge in unsavory tactics to get as many backlinks as possible directed toward their site regardless of trust. If you have untrustworthy sites linking back to you, Google has the ability to hit your site with hefty penalties that could greatly decrease your traffic and cost you a lot of money.

So, what makes a good backlink? Well, a good backlink should be relevant, diverse, and trustworthy. If you follow these guidelines during your link building endeavor, you should have no problem pushing your SEO marketing campaign to new heights.

Link Building Trends For 2018

My relationship with link building started a little over a year ago. What began as just a few emails, dipping my toes in the water of offsite SEO marketing quickly began a torrid love affair with one of the most important tactics of marketing in 2018. I dreamt about link building. I had pictures of link building saved on my phone. Hell, I’d spend hours upon hours with link building. Okay, okay, I didn’t mean to get too spicy, but seriously, link building quickly became a passion of mine. It’s often seen as one of the most difficult aspects of a marketing initiative, but it was the problem-solving and communications aspects that drew me to this tactic. Well into my second year as a link builder, and I feel confident enough that I can pass along some useful information. Below we’ll take a look at some of the best link building trends for 2018.

Link Building Trends For 2018

Using Data and Research to Create Content

With such a saturated industry, it’s no surprise that the link building trends for 2018 are tactics that will push you above and beyond your competitors. The first tactic you should take advantage of is using research and data to create interesting and authoritative content. In an industry where “content is king,” there is no content more valuable than current, and previously unpublished industry insights. Holding creative control over this original research means earning backlinks whenever anyone writes a new blog article or social media post that references your findings.

link building trends for 2018

Not only can the original data generate backlinks, but you can also recycle it into other forms of content. Perhaps you want to turn that data into a shareable infographic. Another way to repurpose that content is to create a video of the researchers themselves talking about the data they’ve found. Original research is a great way to provide important information while scoring a variety of different backlinks from recycled data.

Adjust Your Campaign For Mobile

We’ve already covered the rise of voice search in previous blogs, but many marketers will fail to consider mobile when link building. Your mobile-friendly content is going to be some of the most valuable link bait that you have. 20% of all web searches are voice searches. This is important on two fronts. If you’re optimized for voice search and landing some valuable rich snippets, this will increase the chances of snagging natural backlinks without lifting a finger.

On the other side, targeting backlinks from sites that rank frequently for mobile search is a great way to snag backlinks that are both valuable and relevant.

Backlink Reclamation

When it comes to some of the best link building trends for link building, reclaiming backlinks is often an undervalued but highly important tactic. As Google puts more and more value into links, losing them can be detrimental to your website. A good backlink reclamation campaign will ensure that there are few backlinks getting lost in the shuffle. A backlink analysis tool like SEMrush or Majestic will allow you to export all lost backlinks. The next stage, outreach, is as easy as emailing the link origin’s site owner with the updated URL. Pointing out dead links is going to be in their best interest as well because it improves user experience and SEO.

Link Building With Videos

We’ve touched on videos a little, but one the biggest link building trends for 2018 is starting link building with videos. Similar to infographics, videos are a great piece of visual content that can garner a lot of traffic, views, and backlinks. Many experts have seen a lot of success in self-hosting videos on their website and/or sharing them on their social media pages. Users consume hours of video content via social media, so it’s a no-brainer that you should be taking advantage of those eyes. First, you’ll want to promote your videos via social media just like you would on any other. Next, you’ll want to use YouTube analytics to find out who is sharing your video or embedding it on their website. This is a great way to request a backlink from those who have been sharing your content.

These are just a few of the many link building trends for 2018. If you haven’t thought about a link building campaign, now’s the time to start. It will help boost those search rankings as well as increase traffic to your site. If you have any other trends or tactics you’d like to share, feel free to comment below!

Home Sweet Home: Tips For Local SEO

As your brand grows, so do your ambitions. While it’s great to think about your company becoming the next global brand, it’s also important to remember to think locally. We’ve covered blogs that deal with SEO on a bigger scale. These onsite and offsite tactics will ensure that you’re getting in front of as many eyes as possible. However, there’s another aspect of SEO that produces results much quicker and can leverage a ton of traffic and business for your site. Research shows that 18% of local smartphone searches resulted in a purchase within a day. Local SEO is a great way to build up brands of all shapes and sizes. Below we’ll take a look at some of the best tips for local SEO.

Tips For Local SEO

Identify Local Search Terms

This sounds like one of the easiest tips for local SEO, but it’s often one that’s forgotten by many companies. Leveraging some of your onsite SEO for local SEO will ensure that you’re attracting potential customers from a local standpoint. For example, if your company is a lawn service, while it’s nice to rank for the term “lawn service,” this doesn’t necessarily mean you’ll get in front of the right audience. If you’re based out of Pennsylvania and you’re showing up in the SERP for someone in Phoenix, Arizona, that probably won’t be a converting customer. But, if you’re ranking for “lawn services in Lancaster, PA” then you’ll have a much better chance of converting that person.

Begin a Local Link Building Campaign

We’ve spoken about the importance of link building in the past, but one of the best tips for local SEO is to engage in a local link building campaign. Links built locally will help to establish credibility in the eyes of Google. Use social media to increase the exposure of your website. Encourage your followers to share out your info. Create great blog content and use that to pitch to other local sites. If it makes sense, create a local directory of businesses and have them link back to your website. Use similar techniques that you would use if you were implementing an entire link building campaign.

tips for local seo

Don’t Forget Internal Linking

Internal linking is an onsite SEO tactic that not only helps with user experience, but it can also give your rankings a boost. Most local businesses have poor website architecture, often with important pages only being linked to from the main navigation or footer. Add internal links that are relevant from within your pages’ content, including blog posts, informational pa, es and key service pages. These “money” pages are the most important URLs on your site, so it’s important that you’re directing potential customers to those pages.

User Reviews

One of the biggest mistakes that a local company can do is to not have a place where customers can offer feedback and reviews. User reviews help to build your business’ visibility in local search results, and so does your engagement in responding to them — whether they are positive or negative. Your brand reputation is important, so one of the best tips for local SEO is to ensure that your reputation is being displayed through social media.

Use a Rankings Trackers

Another one of the best tips for local SEO is to use a tool that will track your local keyword rankings. We’ve covered some of the best SEO tools to use for your campaign, so it’s worth taking a look at the rank tracking features that Moz and SEMrush have to offer. You’ll want to track ranking, search volume, device, result type, and whether your preferred URL is the top-ranked result for searches in each geographic location that’s relevant to your business.

We hope some of these local SEO tips will help take your company to new heights! If you have some other tips you’d like to provide, or have a question for us, feel free to comment below!

Social Media Trends For 2018

Any marketer knows how important social media is. With smartphones seemingly becoming an extension of our lives, we’re quickly melting our real presence with our social media presence. Whether you’re recruiting, marketing, or consuming products, social media will continue to play a vital role in your marketing campaign. With 2018 well underway, it’s important to take a look at the latest trends in the social media world. Below you’ll find some of the top social media trends for 2018.

Social Media Trends For 2018

Live Streaming

When it comes to social media trends for 2018, this is one that might not come to mind right away. When we think of live streaming, we usually think of people playing a popular video game, or a celebrity detailing a daily makeup routine. However, many marketers are figuring out that they can use live streaming as a way to increase brand awareness.

Live streaming is a medium or implementation of social technology that’s uniquely positioned to take advantage of hardware improvements for the next several years. The resolution of an image the size of a phone screen can only get so good before you have to zoom in to see a difference. We could also begin to see “live commercials” which will take advantage of the immediate feedback that can be provided by viewers.

social media trends for 2018

AR and VR

Augmented and virtual reality initially seemed like a gimmick. It was something that looked cool in the movies, but would never live up to expectations when put to practical use. However, when it comes to social media trends for 2018, AR and VR will play a major role in the marketing industry. After a handful of highly successful AR apps, rising sales of VR headsets, and greater technological sophistication (including faster internet speeds and better visual rendering), 2018 could finally be the year that AR takes off.

More users will be using VR and AR, which mean that social media will quickly become the link to connect these people. How soon will it be until we can virtually sit across from our loved ones who are across the globe? You’ll want to keep an eye on this technology and think about how you can implement it within your marketing initiative.

Generation Z

Another one of the social media trends for 2018 to be aware of is the importance of generation Z. A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials. Today, the oldest Gen Zers are 22 years old. They are just beginning to enter the labor force and will have increased buying power for some time. While it’s easy to discount them as just a generation of youngsters, they’re easily the savviest when it comes to social media, which is why it’ll be so important to market accordingly.

This young generation could be the key to your brand’s success, so make sure to do your market research to figure out whom exactly you should be marketing to on social media.

Social Call-Out and Accountability

Another major shift in social media is the growing necessity of social accountability when it comes to your brand. Previously, there were only a few places that a customer could voice his or her opinion. However, with the rise of social media, millions with just a few clicks can see a customer experience. According to the Sprout Social Index, 81% of consumers agreed social media increased accountability for businesses. But what causes consumers to voice their opinions online? The same index found 3 in 5 consumers said dishonesty from brands causes their social call out.

However, you can use this to your advantage. Transparency and honesty will increase your reputation as a brand and ensure that they’ll continue working with you.

We hope we’ve provided some stellar tips for enhancing your brand. These social media trends for 2018 should ensure that your marketing initiative is successful. If you’d like to provide some other trends, feel free to comment below!

Be Heard! How to Optimize For Voice Search

Unless you’ve been under a rock in the marketing world you’ve probably heard that voice search is quickly going to become an important factor in the industry. It seems like children are born with smartphones already in their hands. The rise of voice-search technology is quickly becoming a huge part of our everyday lives, which is why great marketers are already riding that wave to ensure that they’re ranking for some of the top voice searches in their industry. According to Hitwise, nearly 60 percent of searches are now performed on a mobile device. With more and more people using mobile devices to search, people often find it’s easier to use their voice to search instead of typing on tiny screens. As new devices like Google Home and Amazon’s Alexa begin to become a staple in any home, it’s important that you know how to optimize for voice search.

How to Optimize For Voice Search

Know Your Semantics

A few years ago, Google made one of the biggest updates ever when it comes to how we use technology to search for information. Despite it being named the Hummingbird update, it was actually one of the biggest and most influential updates that Google has rolled out.

The update was essentially designed to help Google find out the searcher intent of voice searches. User intent is one of the most important fundamentals of search, yet for machines, it can be remarkably difficult to infer what users actually want when conducting certain searches. That’s among the many reasons why the Hummingbird update was so important – it signaled a shift in Google’s ability to determine the intent behind relatively ambiguous searches and provide users with an even better experience. When Google’s Rankbrain learning system eventually came out, this allowed the update to progressively learn the intent of user searches.

how to optimize for voice search

So what does this all mean for your company? Well, if you want to know how to optimize for voice search, you need to think with Hummingbird in mind. While Google will try its best to decipher user intent, it’s up to you to provide the proper results that it’s looking for. This means that you’ll want to use phrases and keywords in your content that will typically be used in a voice search. This will then allow Google to capture that content, and hopefully move your site up the rankings in no time.

Focus on Long-Tail Keywords

Speaking of keywords, you still want to use some of the tactics that work for traditional search marketing. If you want to know how to optimize your voice search, start with your keywords! How would you ask particular questions? Or what kind of spoken questions might bring others to your site? This might be a different kind of long tail than you’re used to. It’s more about real speech and less about keyword variations. Whether your searchers are using a command or a question, this is how to optimize for voice search.

Use FAQs

If you want to know how to optimize for voice search, start thinking about the questions that people ask about your company. One of the biggest mistakes that a company can make in voice search optimization is not having a FAQs page.  Try to group common questions on the same page, and write as naturally as possible. At the beginning of each piece of content, you should also add in some quick answers to satisfy Google’s rich snippet requirements. A rich snippet is the crème de la crème of the search marketing world, and a FAQs page is a great way to ensure that your brand is showing up at the top of the search results.

Don’t Forget the Small SEO Tactics

While we’ve provided some major tactics on how to optimize for voice search, don’t forget those tiny details. We’re talking about the small things that you can do on your page to ensure that your content is SEO-friendly. This includes things like including your keyword within the alt text of your images as well as ensuring that the keyword is in the Meta description. These might seem like small adjustments, but they certainly add up.

If you have other tips on how to optimize for voice search, feel free to let us know below!

The SEO Toolkit: Best SEO Tools For 2018

We here at Track5Media, LLC like to think of our company as a well-oiled machine. Actually, we think of it as more of a sleek sports car. We try to be fast, dependable, and of course stylish with our brand. However, it’s not all about good looks. What really matters when it comes to a great company is what’s under the hood. Luckily, I’m going to give you a peek under the hood when it comes to the SEO tools that we use to ensure that our brands are coming across your radar. We’ll look at some of the SEO tools we’re currently using, as well as some that we’re looking to invest in. Below are some of the best SEO tools for 2018 so you can ensure that your SEO toolkit is ready to tackle any issue.

Best SEO Tools For 2018

Yoast Plugin

Let’s start with a tool that you might not be aware of. Your website and/or blog has to be hosted and created somewhere, right? Yes, you can always create a website from scratch and then host it yourself. However, most companies, especially smaller ones will opt to use a service like WordPress. WordPress is probably the most common website software. We use it for our blogs because of the user experience as well as the ability to add plugins. That’s where the Yoast plugin comes in. When it comes to the best SEO tools for 2018, this plugin should be a staple in your arsenal.

yoast plugin - best seo tools for 2018

The Yoast plugin is perfect for SEO. It will essentially look at your written content to ensure that it is SEO friendly. By combining basic SEO practices with more complicated standards of measurement Yoast enables both new and experienced writers and SEO gurus to quickly analyze their SEO performance and ensure a piece of writing will have the greatest impact before it’s even published. With Yoast, you can ensure that you’re ranking for the desired keyword as well as providing the best possible written content for your audience.

 

Google Analytics

SEO is almost all about making sure you’re on Google’s radar, so what better way to do that than to grab your information right from the source! We hope at this point you’ve at least heard of Google Analytics, but if you haven’t we’ll explain why it’s one of the best SEO tools for 2018. The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. Lucky for you, this FREE resource will crawl your site and provide feedback based on how users are interacting with your website.

You can use it to monitor your organic traffic performance and compare it to past performance. Once you notice any major differences in your traffic, you will most likely want to move on to another tool to find out what is causing the changes. This is where our next tool comes in.

Screaming Frog

No, this isn’t the name of your local punk-rock band. Actually, it’s one of the best SEO tools of 2018. Once your website and brand are established, performing a website audit is a great way to figure out any issues that you may have on your website. Remember, SEO isn’t just about content, a tool like Screaming Frog can check whether or not you have duplicate content, broken links, server issues, and more. This is a great way to look at the backend of your site and see exactly how Google is crawling your website. When it comes to the best SEO tools for 2018, Screaming Frog or another website crawling software is a must-have.

SEMrush

We were lucky enough to get this shiny new toy a few weeks ago. This Swiss-Army knife of SEO is a great tool to have in your toolkit. While it does cost a monthly fee, the program is great for keyword research, link building, and looking at your website’s overall performance. You can view the full report of keywords or you can export them into an excel spreadsheet. Long tail keyword phrases have many benefits. For instance, long tail keywords are much more targeted to a specific subtopic. The nice thing about discovering the long tail keyword phrases in your particular niche is they typically have a much lower level of competition, so it is easier to rank within the top ten results of a search engine.

SEMrush is also great for competitor research. You can look at the text they’re using for ad campaigns as well as what kind of backlinks they’re getting. You can also see which keywords they’re ranking for. You’ll be able to use a tool like this to start outranking your closest competitors.

If you want to know the best SEO tools for 2018, this is a good place to start! We’d love to hear what kind of SEO tools you use, so feel to let us know by listing them in the comments below!

SEO Trends For 2018

With 2018 well underway, we hope that you’ve been thinking about SEO. Whether you’re a small business looking to leverage local SEO into revenue or a major company wanting to stay up-to-date with the latest trends, it’s important to pay attention to the SEO landscape. SEO tactics change on a regular basis. As Google continues to tinker with their algorithm, SEO experts must continue to tinker with their tactics when it comes to SEO. With a new year underway, it’s time to look at some of the top SEO trends for 2018.

SEO Trends for 2018

The Mobile Monster

One of the biggest SEO trends for 2018 has to do with the importance of mobile when it comes to your website. With Google’s AMP project trying to push more and more company’s to think mobile-first, optimizing your site is a crucial step in creating a successful brand. Now when you search for a topic or keyword on Google using your mobile device, Google will rank sites using AMP in their Top stories section of each search result pages. Any story you choose will load blazing fast, which in turn, helps the SEO for your business as it will reduce bounce rates and lead to higher conversion rates. You can even use website auditor tools to test your new mobile pages to ensure that they’re up to snuff.SEO trends for 2018

In other words, you can expect Google to gradually put more and more weight behind mobile, and signals that used to only impact mobile searches could shortly impact all searches.

The Power of Voice

Voice search will go hand-in-hand with mobile search when it comes to SEO trends for 2018. One in five mobile search queries currently comes from voice search — a number that is likely to rise as Google Assistant-enabled devices such as Google Home continue to grow in popularity.

Google has announced that they’ll be taking voice search into consideration when ranking their SERPs. This means that you’ll need to write content that is voice-friendly. An example of this is writing content that will answer questions, such as, “What is local SEO?” or “How do I link build?” These type of queries will help your brand to come up more frequently during voice searches. Keyword research is vital to optimizing your content for voice search, so make sure you’re putting in the time and effort.

Machine Learning and AI

With RankBrain just celebrating its second birthday, Google’s machine-learning AI system has been helping to crawl and structure search results pages. As RankBrain grows older, you can expect more and more reliance on this system from Google. As Google continues to embrace AI and incorporate more of it into their search algorithms, we can expect search results to start behaving in less predictable ways. This will not always be a good thing, but it is something we should be prepared for. AI shouldn’t change how you approach SEO for your brand, but it’s certainly something to be aware of. Eventually, instead of announced updates on a monthly basis from Google, we can expect continuous changes from the machine-learning algorithm.

Linkless Mentions

When it comes to SEO trends for 2018, this one is less clear than the others. Bing has already stated that they’ve begun to track and factor linkless mentions into their search results. While Google hasn’t confirmed whether or not they will consider factoring linkless mentions, they have taken a patent on an algorithm that will do exactly that. If this ends up the case, you’ll also want to explore tactics that will generate brand mentions and not just backlinks.

Featured Snippets

In Google’s hope to make the SERP more appealing, one of the biggest SEO trends for 2018 will be increased exposure of the featured snippet. Featured snippets satisfy the user’s need for a simple answer to a question, and the displayed content is taken from web pages that Google interprets as being the most suitable for answering the user’s question. As these featured snippets become more and more prevalent, you’ll want to make sure your pages are optimized for Google.

What do you think will be an SEO trend for 2018? Looking for an awesome team to join? Check out our job openings today!

Traits of a Great Account Manager

Working in an open office at Track5Media gives us the chance to hear a lot of interaction. On the account management side, you get to hear exactly how we interact with our clients. Whether it’s fixing a bug, setting up a new client, or simply checking in to make sure things are running smoothly. The account managers are tasked with not just customer service, but also onboarding, communication, and a variety of other tasks. For those looking to get into an account management position full-time, or looking to join us as an account management intern, there are a few things you should know. Below are just a few of the many traits of a great account manager.

Four Traits of a Great Account Manager

1. Communication

Communication is one of the most important traits of a great account manager. When working with clients, our account managers consistently check-in and always are willing to explain things a second or third time. Top notch account managers constantly and consistently share the important information, whether that’s campaign updates to clients or client insights to team members to use in campaigns. Communication also builds a line of trust within clients. If clients trust that our account managers can handle an issue, they’ll be more likely to stay on if they come across an obstacle.

2. Personable

It’s one thing for me to tell you about the traits of a great account manager, but let’s hear what one of our own account managers have to say!

“I think a great AM needs to be personable. It’s important to not only have strong communication skills in account management but also have the ability to build strong relationships. We’re in constant contact with our clients and we have to be able to gain their trust in our judgment and suggestions – I find being personable plays a big role in making that easier,” Account Manager Kelsey Herbst said.

One of our strongest selling points is that we actually have real people on the other end of the phone. While this might not seem like a huge deal, the fact that our customer service isn’t automated creates a closer bond with clients. This is why being personable is such a key trait to have as an account manager.

3. Reliable

Another way that we earn trust with our clients is through our reliability. When you say you will do something, be sure you follow through and do it. This is another important part of building trust between you and your clients. In this same vein, don’t make promises you can’t keep. Maintain realistic goals for yourself that correspond to the goals of all your accounts. This is also yet another way that you can gain trust with your clients. Our reliability is our strong suit and it’s also one of the best traits of a great account manager.

traits of a great account manager

4. Prioritization

I also spoke with Jillian Armstrong, director of client accounts about some of the traits that she looks for in account managers.

“A great account manager will have the ability to quickly learn prioritization and be able to incorporate that into their daily workflow. Some tasks or client requests are much more time-sensitive than others and it’s important to be able to prioritize and focus on the most important tasks before moving to lower-priority items, regardless of when the requests come through,” she says.

We manage a ton of accounts on multiple brands at Track5Media, so it’s important that our account managers can prioritize tasks to ensure that all our clients are getting the attention they deserve.

As always, if you’re looking to work with our awesome team, check out our “careers” page. We’re also looking for an account management intern, so if you want some great work experience in an awesome environment, now’s your chance!