7 Link Building Mistakes Every Marketer Should Know

Ah, link building. It’s one of the most common SEO techniques out there, but it’s also one of the most challenging. No matter how experienced a digital marketer you are, link building is sort of a crapshoot – you never really know what’s going to happen. Needless to say, there are quite a few link building mistakes that anyone can make, and these mistakes could yield some negative consequences.

7 Link Building Mistakes Every Marketer Should Know

link building mistakes

1. Buying links

We hope you’re smart enough to know that buying links is a BIG no-no in the SEO world. However, there are still some people out there that think they can take the easy way out by buying or selling links. It seems too good to be true, right? Well, it is. Paid links can seriously hurt your ranking in search engine results. Search engine algorithms, especially Google’s, are becoming smarter and smarter. So, there’s a high chance that they will catch and penalize any link buyers or sellers out there. Avoid this mistake at all costs!

2. Getting “no-follow” links

Building no-follow links is nothing more than a waste of time since Google ignores any link with the nofollow tag. These links do not count toward a page’s authority, nor their placement in the search results. Use tools like Moz or SEMrush to check your links, and stay away from nofollow links whenever possible!

3. Only building links to your site’s homepage

This one’s a popular link building mistake for beginners. While it may seem like a good idea to build backlinks exclusively to your site’s homepage, it’s not. Google will see this as artificial or spammy, and your search rankings could suffer. It’s important to keep other pages in mind while link building, like links to your site’s blog. This will help you to rank higher in the search results for pages other than your homepage.

link building mistakes 2

4. Building links too quickly

There’s no rule for how many links you should build in a day, but search engines will notice if you seem to be getting backlinks unnaturally quickly. Link building is not a process that should be rushed; slow and steady wins the race! If you build, say, a thousand links to your site in one day, prepare to be penalized. Search engines will notice this, and they may even ban your website from being indexed as a result.

5. Getting backlinks from irrelevant sites

Link builders should strive to build backlinks for relevant sites only, or, sites within their niche. In other words, if you have a site that sells pet supplies, getting links from a marketing website isn’t going to do you any good, even if the site has a high domain authority (DA). Before trying to build a link, make sure that the site is in a similar niche as yours.

6. Linking to a site with a bad reputation

Linking to spam or duplicate content sites is one of the worst link building mistakes you can make. Building a link to a site with a bad reputation will tell Google that you endorse that site. As a result, you will be penalized. Be sure to thoroughly check the site and their reputation before you link to them!

7. Getting site-wide links

It’s a good idea to stay away from site-wide links or links that come from the header or footer section of a website. While this used to be an effective link building strategy, it isn’t anymore. Google started noticing these types of links and began penalizing the websites.

Can you think of any other link building mistakes that marketers should avoid? Let us know in the comments section below!

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What’s the Difference? Understanding Organic VS. Paid Searches

What will the weather be like next week? When is mothers day? How do you tie a tie? Almost all of us will enter small simple questions such as these into… Google! In fact, Google has roughly 3.5 billion searches per day. As so many people traffic one search engine for various inquiries on a daily basis, businesses, products, and services all want to rank as high as possible on Google’s Search Engine Results Pages (SERP). However, in a widely competitive online market, ranking well, especially for commonly searched topics, can be a challenge. So, what is the difference between organic vs. paid searches? Keep reading to learn more about these two traffic-acquiring methods.

Organic VS. Paid Searches

Understanding Organic VS. Paid Searches

When determining how your business wants to allocate its marketing funds, understanding the difference between organic vs. paid searches is critical. The main two methods for acquiring traffic for inbound marketing is organic vs. paid searches. The two main methods that are used for acquiring this traffic is through Search Engine Optimization (SEO) or Search Engine Marketing (SEM)

Organic Searches

When you type an inquiry into Google there will commonly be two or three featured ad links. Below these ad links, the organic searches will appear. These searches are appearing based purely off of the content of their page. Organic search focuses on the implementation of SEO to rank well on the SERP. So, the results that appear towards the top of the page, Google ranks as high-quality content. When users find and click on your link, it creates organic, unpaid, traffic.

Organic searches, however, do not provide immediate results. After spiders crawl and index websites, the information is stored in large databases, and will only be used to answer matching inquiries. However, 57% of B2B marketers say that SEO has the biggest impact on lead generation! We depend on Google on a daily basis. Likely our dependence on this search engine will not slow down. Therefore, understanding the benefits of SEO is a smart, cost-free, efficient way to increase traffic.

Paid Searches

Next, we’ll dive into paid searches! Paid search utilizes SEM (Search Engine Marketing). This type of marketing is a form of online marketing that exposes and promotes a businesses online platform in the SERP through paid advertising. Paid searches appear at the top of the search results, even above organic results. These results are labeled as an “Ad” however; many people still click these links. These links receive high amounts of traffic because they relate to the search inquiry, and therefore do not feel like a blunt advertisement. Therefore, paid ads have grown in popularity in recent years. Instead of waiting for your companies SEO to build up over time, businesses can pay to be featured at the top of a search results page.

Today, Google AdWords is the most used pay-per-click advertising program. Even crazier, Google AdWords launched in 2000 is only 18 years old, and was created by college dropout Scott Banister!

Organic VS. Paid Searches: Is One Better Than The Other?

After quickly learning about organic and paid searches, you may be asking the question, “Which is better?” The answer…neither! Depending on the current need of your company, one method may be better than the other. Paid searches provide fast results for a cost, while organic searches provide cost-free traffic. Understand the current needs of both your company and team, and decide what traffic acquiring method would be best!

There you have it! Do you have a good understanding of organic vs. paid searches? Comment your thoughts below!