Why Marketing With Graphic Design Can Improve Your Business

Graphic design is becoming an increasingly important component of online marketing. Design is so much more than pasting a colorful picture onto a piece of paper or using an interesting font on your website. Graphic design is a way in which we can communicate and problem-solve through the use of photography and illustration. Graphic design is a key way to connect with users or customers and sway their decision-making process. The supplementary use of imagery and color is often times a more appealing form of communication than just using written word. Hence, why so many people are interested in nailing this aspect of the marketing mix! So, how exactly does graphic design improve your online marketing? Here are four great ways that marketing with graphic design can help grow and advance your business.

marketing with graphic design

4 Ways Graphic Design Can Improve Your Marketing

1. Improves Your First Impression

Believe it or not, you have less time to make a good impression online than you do in person. This means you have just seconds to make a good impression on someone visiting your site. If your website lacks visual appeal or attraction, chances are you will lose any potential business from said viewer. Potential customers visiting your site should be able to understand what your company does, how they can help, and why they should choose to conduct business with you. Remember, you only have seconds to do this. Thus, marketing with graphic design is an incredibly important and useful tool that can help to sway their decision in your favor.

Builds Trust

In today’s digital era, online trust is becoming increasingly important in the wake of online scamming. When people visit and browse your company’s webpage, you want them to feel they can trust your site. Design, believe it or not, plays a larger role in online trust than you might think. A small study asked users to record whether they trusted certain websites they visited, and if not, why. When evaluating why there was distrust towards certain websites, 94 percent of those reasons related to design problems. This means you may be utilizing the concept of graphic design, but doing so in a counterproductive way. Some of the top reasons that viewers did not trust a website were due to a boring web design, pop-up ads, slow load times, too much text, and more. Invest time in developing a site that is user-friendly and builds trust. When viewers feel they can trust your site they will likely continue to return.

Improves Your Social Media Presence

It’s no surprise that engaging graphic design can have a major impact on your social media platforms. How you utilize design will also impact how people remember your brand. In the age of scrolling, eye-catching visuals are becoming increasingly important. Creating current and well-designed visuals will help attract new followers, likes, comments, shares, and overall engagement.

Improves Your CTA’s

As we’ve mentioned before, graphic design is a great way to communicate and engage with your audience. However, when users are visiting your webpage the end goal is almost always engagement. Whether it’s liking, commenting, sharing, or clicking on a link it all helps to increase the social participation around your brand. The use of graphic design only helps to further improve your CTA’s (call to action) Attention grabbing CTA’s will help to guide users visiting your site into potential paying customers.

What do you think are some additional benefits of pairing marketing with graphic design? Let us know is the comments below!

Skills Marketers Need to Kill It This Year

When I tell people that I work in marketing, I usually expand on that with a generic explanation like, I write blogs, website content, and manage social media for several brands. Immediately I get a response along the lines of, “so, you get paid to play around on the internet all day?”

Yes. Sort of. But not really.

Marketing isn’t as simple as it sounds, and it’s probably one of the most undervalued but cultivating tech careers out there. Believe it or not, websites don’t just magically show up on the first page of a Google search, and the information you’re reading online isn’t all written by robots. So, with that said, here are the skills marketers need to kill it this year!

Top Six Skills Marketers Need to be Successful

skills marketers need

1. You should be good at reading people

When you’re trying to lead people to your brand, you have to be good at knowing their triggers. In other words, you have to understand who your audience is and what they want. Marketing is often the process of leading someone on a personal journey to where they finally decide on your brand. That’s why reading people and building relationships is one of the most important skills marketers need to kill it this year.

2. You should be even better at communicating with them

Once you understand who your audience is, the next step is knowing exactly how to communicate with them to get them to do what you want them to. Keep in mind that there are many forms of communication – emails, blogs, newsletters – are all written forms. But there are also other ways to communicate with your audience such as videos, podcasts, and infographics.

3. Technology is your best friend

Technology is your best friend if you want to kill it in marketing going forward. Technology is constantly evolving and so should your technical skills! If you don’t know how to make a video or take a stellar photograph, take a class. If you’ve never recorded and edited audio (like in a podcast) try it out! Also keep in mind how technology works, and how your audience might be using it. For example, it’s not enough to think of keywords in the context of a Google search. You now have to consider that your audience is asking Alexa or Siri questions about where to find travel nursing jobs or the highest paying trucking positions.

4. Content creation is key… so you better be creative

Just because technology is taking over doesn’t mean that some good, old-fashioned writing skills can be tossed to the side. Writing and content creating is still one of the key skills marketers need. In fact, blog writing is getting more and more technical and competitive. It’s not enough to write a fluff piece of 500 words and slap it online. Now, research, interviews and in-depth content is killing it. This means that you better be creative if you want to succeed as a marketer. Like I said above, it’s also very important to think of content creation outside of the written medium.

5. It’s your job to make boring data interesting

Data… statistics… zzz.

Let’s face it. Numbers can be extremely boring, especially for creative writers and those artsy types that are typically drawn to marketing careers. However, data is powerful, especially if it’s specific to your brand. It’s your job as a marketer to pay attention to granular details and find a way to use it to your advantage. Yes, this might mean working with numbers. I know, you’re rolling your eyes. However, with the right presentation even the dullest of data can be interesting.

6. If you’re lazy… bye!

If you don’t want to work hard and fast, don’t pursue a career in marketing. This is an industry that is technology driven, constantly changing and requires monitoring, adapting, and commitment. So, basically, if you’re lazy… bye! Laziness, or the ability to half-ass projects, is not one of the skills marketers need to kill it this year.

What do you think are some of the top skills marketers need to be successful? Share with us in the comments below!

SEO Tactics for Small Businesses | Some Basic Tips!

Each year there are more SEO tactics to become aware of for the benefit of your business. When you’re working to ensure your company’s websites are performing the best they can, it all comes down to staying ahead of the curve. No matter what your product or service may be, there are SEO tactics for small businesses that you’ll want to stay aware of and implement. It’s not just the trends you have to consider, but how these tactics can stay sustainable throughout the year. Today we’ll talk about some of the basic SEO considerations to make if you want your small business to flourish:


SEO Tactics for Small Businesses | Basic Tips:

Unless you’ve been totally avoiding the internet and all the marketing required to make your small business a success, it’s no secret that mobile SEO is huge. Along with a greater volume of searches, mobile devices are changing the approach consumers take when finding information on a product or service. This means that SEO tactics for small businesses absolutely need to account for this shift. Mainly there are 3 main things you’ll want to consider:

  • Voice Search
  • Featured Snippets
  • Local Search

Optimizing your small business’s site for each of these aspects of mobile search can have some huge results. That’s why we’ll break down each of these critical SEO tactics for small businesses.

Voice Search is Here to Stay

Whether it’s through a smartphone, home assistant, or even a desktop more people are doing voice searches than ever before. Last year in 2017, 33 million voice search devices were used by 40 percent of adults each day. Compared to its launch in 2008, Google’s voice search received 35 times more search queries in 2016. Since voice assistants have been added to more phones, TVs, and dedicated devices than ever, SEO is following suit.

SEO tactics for small businesses

In terms of SEO tactics for small businesses, you’ll always want to answer specific questions via ‘first-page content,’ and by this I mean content that provides the absolute best and most concise answer. This is what will ultimately get you popping up on people’s mobile devices which leads to our next point…

Featured Snippets are Best

If you’re optimizing for voice search at all, that means really nailing those featured snippets. When people are searching for a product or service your small business provides, they’re likely looking for something very specific. Doing some keyword research into what phrases your customers are actually using allows you to earn these featured snippets with greater accuracy. Then, not only will your site be easier to find on mobile devices, but will also populate on full desktop pages better.

Local SEO is EVERYTHING

If you’re a small business then you already realize the importance of optimizing your website for local searches. When you consider both voice search and rich or featured snippets, local search is where these things really make sense. Most of the time, people are going to ask for products and services “near me” or “in my area.” Writing content featuring keywords with your city or location is one way to do this in addition to having a Google My Business profile. This way people can instantly find your store hours, directions, and a phone number without doing an additional search or even clicking onto your website itself!

Overall, SEO tactics for small businesses include many other more nuanced factors, however, these are some of the most common and effective ways to increase your site’s reach and rank. Combining voice search, featured snippets, and local SEO ensures you’re getting the best return on investment for any marketing and content writing efforts you’re undertaking.

What are some ways your small business optimizes itself for Google and other search engines? Let us know in the comments below!