How to Use LinkedIn for Marketing Your Business

Do you ever feel like you’re wasting your time with a company page on LinkedIn? You’re posting articles weekly and chatting it up in groups relevant to your market. Yet there seems to be very little engagement when you look at analytics. Me too. Track5Media has a LinkedIn page for our company as well as for several of the brands that we own. Some pages perform better than others, but overall, engagement is nothing to brag about. There has to be some secret to success on how to use LinkedIn for marketing your business, right? My frustration moved me to action, and I did a little digging online about LinkedIn and company pages. Here are the four most useful things that I learned!

Four Tips for How to Use LinkedIn for Marketing Your Business

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1. Know your audience. It may seem obvious, but after you create a company page you need to decide who your audience is going to be. For me, this one gets tricky. On our job board websites, our marketing efforts are typically business to consumer. For example, on AllTruckJobs we are marketing to truckers so that they come to our website and apply to the jobs that our clients (trucking companies) have posted. However, on LinkedIn, our goal is to market to our clients. This means switching up the language in copy so that it’s geared toward a business-to-business audience.

2. Use SEO. You also shouldn’t forget about SEO. Make sure that your LinkedIn page is optimized for SEO just like your website would be. This will help people searching for specific keywords or services to find your page.

3. Gather a following. The third item is what I find to be the most challenging. How the heck can you get people to follow your page? It doesn’t matter how engaging your shared content is if you have no one following your page and engaging with that content. I found a few suggestions for how to get more followers:

  • First, make sure your employees are following all of your brands on LinkedIn. This is an easy way to establish a basic following, and hopefully, it will show up on newsfeeds that they are following that page.
  • Secondly, let your clients know that you have a LinkedIn page and encourage them to follow it, either through an email, newsletter or blog post. Tell them they’re missing out on great content there!
  • Third – add a LinkedIn follow button to your website just like you would your other social media pages. Not only should you share that you have a LinkedIn page on your website, but share it on your Facebook and Twitter pages as well. If you have more followers on those pages, try to push that following to LinkedIn too.
  • The fourth and final way I found that you can get more followers on your page is to join LinkedIn groups. Engage with people in those groups, follow their pages, and hopefully, they will start to follow you as well.

4. Be interesting. The last tip I have for how to use LinkedIn for marketing your business is to share content frequently that is interesting and beneficial to your audience. Think about articles that are relevant to your industry, as well as content on your own site that you want them to see. Also, don’t forget that you don’t only have to share text copy. Is there a YouTube video or a Podcast out there that they might be interested in? Better yet, can you create one? Sharing different forms of media can help to make your LinkedIn page more engaging.

Do you have any successful strategies for how to use LinkedIn for marketing your business? Share with us in the comments below!

Basic Guest Blogging Strategies | 5 Essential Tips

Whether you’re a freelance content writer or find yourself as part of a marketing team, guest blogging is one of the most common link building tactics out there. What’s link building you ask? You may want to check out this blog first… Otherwise, we’ll talk about how basic guest blogging strategies can help you generate higher traffic and better SERP rankings for your websites! It’s not always a fool-proof method, but if you know where to start you can only make “helpful” mistakes along the way:

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As many startups or digital marketers will tell you, good content along with strategically placed links are essential to building domain authority. Along with organic links, directory links, and specifically requested backlinks, guest blogging is one of the strongest strategies for several reasons. First off, most websites (especially those with smaller marketing teams) are always looking for fresh content to keep their audience and Google happy. When new blogs on hot topics get crawled, there’s a greater chance they’ll be seen in SERPs. That ultimately means more traffic or sales.

Since backlinks are (essentially) free, many influential blogs would rather link to your website than compensate you monetarily. Honestly, for many up-and-coming bloggers and companies, hefty backlinks from high ranking websites are worth their weight in gold! So what basic guest blogging strategies should you know?


5 Essential, Yet Basic Guest Blogging Strategies:

1. Ensure Your Own Blog is Loveable

Before you can pitch your content writing skills, you’ve got to have plenty of examples to pull from. Whether it’s a company or personal blog, make sure your posts are worthy of the types of sites you’ll be targeting with your outreach. Whether you’re using common blogging sites like Medium or WordPress, it’s important to design your posts to be both visually appealing and SEO friendly.

One great tool we use to guide our efforts is the Yoast SEO plugin. This free plugin can tell you all sorts of useful information when writing a blog to ensure it’s up to modern SEO standards. Adding elements like heading tags, alt-text in your images, and previewing your meta description are essential to helping your own blog be successful. Then, once you’ve got great examples of your own SEO-friendly work you’ll be able to pitch similar content!

2. Prepare Content to Pitch

Sure, having great ideas for content isn’t a bad thing but most of your guest blogging targets will want something concrete. Before writing anything, be sure to analyze the style and voice of the top outlets in your field to understand how your piece should sound and feel. What makes their content appealing? How do they engage readers? At the same time, get a handle on what keywords they are ranking for and how you can incorporate these metrics into your pitch as well.

Tools like Moz’s Keyword Explorer or Answer the Public are great starting places for understanding the types of terms and phrases to include in your guest blog. In addition to writing great, engaging content including information about how well a piece can rank for certain keywords is an incredible selling point. To really make each pitch worth your time, we recommend having at least three pre-written guest blogs on hand.

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3. Find Your Guest Blogging Targets

Now that your own blog is looking great and your guest pieces are available, it’s time to choose your targets. An easy way to start is with specific Google searches:

  1. Search ‘guest blogging opportunities + keyword/industry’
  2. Search for ‘inurl:write-for-us + keyword/industry’

This second example uses what’s called a search operator and these provide lots of advantages depending on what you need to turn up in a SERP. 

In addition to making sure a website will accept your content, you must also be acutely aware of things like Page Authority and Domain Authority. One way to judge this is with the Moz’s Open Site Explorer. Pages with high PA and DA are generally better sites to target, as long as they have low span scores. There’s a bit more to this, but this is plenty for those just starting out. For now, just focus on finding blogs or sites with a DA around 20-40 with an estimated traffic of 10K+ per month. As long as you find quality websites to accept your posts, these basic guest blogging strategies will hold true!

4. Pitch Your Blog or Article

Now that you’ve done all of the proper legwork, it’s time to make that leap! Contacting editors can be a bit overwhelming, but it shouldn’t be impossible if you include all of the necessary information in your email:

  • Introduce Yourself and Company
  • Try noting something positive about their blog or company
  • Suggest several blog topics or potential posts
  • Include clean, clickable links to your previous work
  • Include an email signature with your contact info, a photo, and full name

After your initial email, it’s usually standard to check back in a few days. A simple, friendly reminder is usually enough to get the ball rolling. Just be sure to avoid annoying people — you can always try again in the future until you land something great!

5. It’s Time for Publishing!

After someone has agreed to post your blog it’s important to meet all of their specifications. They may request author photos of a certain size, a bio, and that you share the piece a certain way on social media. Nonetheless, this is all part of closing the deal so be sure to follow their considerations closely.

Another huge aspect is ensuring that the links you provided are ‘follow links’ rather than ‘no follow links.’ These links are what will pass authority to your own site in order to help you build your own ranking. Of course, this is something to agree upon beforehand, but it doesn’t hurt to follow up after a blog is live.

Overall, following these basic guest blogging strategies allow you to make great connections and strengthen your blog, content writing skills, and SEO acumen! Have any suggestions for aspiring content writers? Let us know in the comments below!

3 Essential Marketing Skills I Learned at My Internship

Before I landed a position as a digital marketing intern at Track5Media, LLC, I had little to no knowledge of online marketing. I remember freezing up when I was asked, “what do you know about SEO?” during my first interview. I was convinced that I didn’t get the job since I told the manager I had no idea what SEO was. To my surprise, I got the job, and my first day was a month later. Fast forward seven months, and I’m sitting here writing this blog post with tons of useful skills in my marketing toolbox. Looking back, I’ve learned A LOT about digital marketing during my time here. Here are three essential marketing skills that I’ve learned so far!

Essential Marketing Skills I Learned at My Track5Media Internship

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Keyword Research

Who knew that there was so much behind the words you type in a Google search box? Having a good keyword in copy and blog posts can really make or break your website’s ranking. These two tools helped me a lot when it came to choosing a keyword for my content:

  • Moz’s Keyword Explorer. Moz’s Explorer is my number one go-to when it comes to keyword research. If you have a keyword in mind, this tool will tell you all sorts of useful statistics for that keyword. For example, it displays the keyword’s monthly volume, difficulty, and organic CTR. It’s super helpful, but you must be a Moz Pro member to use it.
  • AnswerThePublic.com. I’ll admit that the strange video of the old man on the front page creeped me out at first. Once I got past that, I learned to love this site! It’s given me a bunch of ideas for blog post topics and keywords. After inputting a single term like “marketing,” the site will display dozens of questions and keywords that people are searching for. Better yet, it’s free.

By researching keywords, I’ve been able to learn so much about our market’s keyword demand and which words/phrases to target with SEO.

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Social Media Marketing

I’m a millennial, so of course, I knew a lot about social media before starting this internship. However, in the marketing world, there’s a lot more to social media than making posts and tweets. Here at Track5Media, we focus on Facebook, Twitter, and LinkedIn. Using these platforms, we’ve been able to generate a lot more traffic to our websites and landing pages. Not only that, but each platform offers analytics and demographics, so we’re able to learn a lot about our audiences. In turn, we can create better-performing content and market it more effectively! Also, including photos, hashtags, and videos in your posts is important! From what I’ve found, people are more likely to look at a social media post with a picture than one that’s just straight text. With social media becoming more and more popular, social media marketing is becoming one of the most essential marketing skills.

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Writing for Different Audiences

Up until I started this job, I hadn’t written content for many different audiences. I wrote for myself, for professors, and that’s about it. Now, I write content that’s aimed at nurses, truckers, doctors, and the elderly. It’s a pretty broad spectrum, right? So, the casual voice and verbiage I use for a trucker blog post may not work very well on a blog for physicians. From social media posts to blogs, the content that I write differs depending on who I’m writing it for. I think this is a crucial skill when it comes to content marketing. Content that’s written properly for the target audience will perform better than content that’s not! Now that I know how to effectively write for different audiences, I consider myself a stronger writer and marketer.

All in all, my time at Track5Media has been very valuable and rewarding, to say the least. I’ve learned many essential marketing skills, but these three are among my favorites. I have no doubt that these tools will prepare me for my future careers!

Interested in your own internship at Track5Media? Check out our open positions and apply to join the awesome team!