Happy Thanksgiving from Track5Media

We hope you’re all enjoying some quality family time on this special day, and for those looking to load up on carbs so you have enough energy to fight off your fellow Black Friday shoppers, may the odds be in your favor. We hope you’re taking the time today to not only enjoy some of your favorite Thanksgiving foods but to let your friends and family know just how much you care about them and what they’re thankful for. This is exactly why we’ve decided to use our blog to give thanks and wish you a Happy Thanksgiving from Track5Media. Whether it be friends, family, work, or pets, we here at Track5Media have a lot to be thankful for, so be sure to check it out!

A Happy Thanksgiving From Track5Media

Kelsey Herbst, Account Manager

This year, as with all years, I’m thankful for the constant support of my family. It’s amazing to have them by my side no matter what crosses my path each year.  I’m also incredibly thankful for my puppy, Callee, who’s always keeping me on my toes with her crazy antics! Finally, I’m thankful for the team we have here at Track5, who never fail to make the workday great!

happy thanksgiving from track5media

Jillian Armstrong, Director of Client Accounts

I am thankful that I’ve been able to spend the last three years working for such an amazing company!  Not sure that I could go back to working somewhere that doesn’t have quarterly massages as an employee benefit!  I’m also extremely thankful for my amazing co-workers, family, and friends, and this year I’m also thankful that I’ll be meeting my little bundle of joy in six months! Oh…almost forgot to mention, I’m beyond thankful for fried turkey and that binge-eating comfort food is acceptable on Thanksgiving; especially when you’re eating for two!

Brett Koch, Digital Sales Representative

I am thankful for my family, including my wife, Hannah, and my two amazing children Bryson and Ella. They are growing up so fast and I am so lucky they are happy and healthy! I am thankful for having a job where I enjoy coming to work every day and enjoy the people I work with. It is so nice to feel welcome and be excited about growing with an amazing company.

Lenay Ruhl, Marketing Specialist

First of all, I am thankful to finally have a job that I love and to work for a company that invests in its employees. It’s a great feeling to have work-life balance, plus I get to walk to the office! Secondly, I am thankful for my nephew, who is one year old. I’m looking forward to spending the holidays with him and the rest of my family.

Troy Diffenderfer, Marketing Specialist

It would take forever to name all of the things that I’m thankful for this Thanksgiving, but I’ll name a few. Of course, I’m thankful for my friends and family who continuously support me in whatever I do. I’m also thankful to be working at a job that I truly enjoy coming to every day. Track5Media allows me to use my creativity to produce the best possible product while working with a group of people that are more than just coworkers. Finally, I’m thankful for books! I don’t know what I’d do without a good book!

Connor Smith, Marketing Specialist

This year (like every year) I’m thankful for 1) the Goldilocks Zone such that Earth can sustain liquid water and carbon-based life. 2) Alan Turing and his contributions to computing such that many modern technological advancements have since been possible. 3) The Rapid Eye Movement cycle such that sleep is possible for human beings in order to continue perpetuating our consciousness and all that follows. Oh, and also friends and family!

Tara DiMattio, Digital Sales Representative

I’m thankful this year, and every year, for many things-especially my amazing support system of friends and family that keep my life full and exciting and of course my four-legged best friend Peanut. I am also very grateful to work with such an awesome company filled with intelligent and amazing team members that support each other daily and make “loving what you do” an easy thing!

Will Lewis, Web App Developer

I’m very thankful to have a job here at Track5Media, I realize that’s very cliche to say but Track5 is a fantastic company and it’s a joy to work here. All of my coworkers are awesome people, and I love working with them. I’m thankful that I have a large, loving family. Having 10 siblings can be pretty hectic, but also a great blessing. My parents did a great job raising us, and I’m thankful for having loving parents. I’m thankful for my friends, having a close circle of friends that I can count on means the world to me. Also, I’m VERY thankful for the wonderful, delicious food that we are so blessed to be able to stuff our faces with. #GoTurkeyDay

What are you most thankful for this holiday season? Share with us in the comments below! Happy Thanksgiving from Track5Media!

What is Brand Strategy? | Some Basic Tips

Here at Track5Media, we’re all about keeping our brands healthy and in tip-top shape. At the moment, we’ve got six separate lead generation websites (not including the one you’re on) that we maintain. The sites are devoted to healthcare staffing, commercial trucking, and senior care placement. And while there are many similarities between each site, their audiences and the types of content vary widely! Still, we do our best to maintain a distinct identity as Track5Media, whether that’s through our content’s voice, what we share on social media, and the overall aesthetic decisions we make. But what is brand strategy and how can you utilize it to your advantage? We’ll discuss that here!

What is Brand Strategy | Basic Starting Points

The main idea of any brand strategy is going to center on encompassing some specific, long-term goals that you can steer your product or business toward. It’s going to be figuring out exactly what aspects of your company’s character will stand out from all other competitors. Really, your brand strategy is a process that needs to connect these main things:

  • Consumer Needs
  • Your Product’s Value
  • The Competitive Environment

So while it may be natural to think that your brand strategy is your logo, your name, your website, or your product itself, this isn’t exactly true. Yes, all of these things are necessary aspects of facilitating a business, but really a brand is more closely related to the experience itself! It’s the intangible qualities of your company which are important to highlight and maintain throughout the implementation of your brand strategy.

But how? Here are some all-purpose takeaways:

Find your Purpose

As explained by Allen Adams, chairman of the North America region of brand consulting and design firm, Landor Associates,

“In a marketplace in which consumer confidence is low and budgetary vigilance is high, it’s not just making a promise that separates one brand from another, but having a defining purpose.”

Yes, it does make sense to define your business strategies in terms of the promises you make to your customers, but brand strategy often relies on that purpose you fulfill in the lives and businesses of others. In terms of how a brand exists in the real world or a digital space, Business Strategy Insider defined purpose in two general ways:

• Functional: Focuses on a business’s success in terms of the immediate or commercial reasons. Basically, the ‘how’ of your method of generating income.

• Intentional: Refers to a business’s ability to make money based on public perception and the impact it seeks to have on customers or the world in general.

what is brand strategy

Hone Your Consistency

As with any of the top brands out there, it’s often the case that there is a sense of cross-platform consistency. Essentially, you’re seeking to magnify your purpose and unify the presence of your brand by finding consistent ways to depict and communicate this.

In terms of online marketing today, bringing a consistent consumer experience from one device to the next is absolutely essential. Before most sales even occur, customers will have made several touch points with your product or service. Your brand strategy needs to account for the fact that a consistent voice, content, message, and service can all be found wherever the consumer journey may go.

It may be that someone doesn’t have a need for your product or service now, but when you can be the solution, then having that brand recognition is what it’s all about!

Stay Flexible

As much as marketers like to believe that a brand strategy is exactly as it should be, maintaining a healthy brand means staying flexible to change. Of course, you’re probably wondering how it’s possible to stay consistent while considering new insights and marketing maneuvers — but it all comes down to balance.

So if you’ve been running targeted ad campaigns that maintain your voice and communicate your message but the results aren’t what they should be, your brand strategy needs to accommodate updates made to itself. This often means finding a good mix of recognition and variation so that your content isn’t confusing to customers while building a stronger presence to reach your goals.

So, what is brand strategy? In the end, developing your brand strategy relies on the key components of recognizing your audience, understanding your purpose in their lives, telling your story as a company, and remaining open to the new opportunities to evolve!

What is brand strategy to you? Let us know in the comments below!

Recruiting Talent: How to Attract the Best Employees

With new technologies and emerging fields, businesses face more competition than ever. Besides competing for a place in the market, organizations are forced to compete for job applicants. Organizations must be strategic and creative while recruiting talent. Here are some things you can try as you learn how to attract the best employees to your company.

Know Who to Recruit

While recruiting talent, it’s important to determine what you’re looking for in a future employee. Maybe it’s a particular skill set, shared company values, a good work ethic or another specialty. More often than not, you’re looking for a mix of these traits, but so are all of the other organizations in the world. Figure out what differentiates your organization from the rest.

how to attract the best employees

How to Attract the Best Employees

Seek Out Applicants

When deciding how to attract the best employees, it’s important to take initiative and do your part in the recruitment process.

  • Network

Networking plays a critical role in the recruitment process. If you want to recruit the best talent, you need to find out who’s out there. Talk with your professional connections in the industry, make new connections on LinkedIn and make it known what you’re looking for in an employee. Networking may not provide immediate results, so be sure to allot some extra time for this process.

  • Set Up An Internship Program

If your organization is experiencing regular growth, consider creating an internship program. Interns can serve as interim employees for your organizations, and they may turn out to be great future job applicants for positions that may open up in the future.

  • Research Leaders in the Industry

If you’re recruiting talent in a specialized field or with a very specific skillset, the recruitment process may be more laborious. You’ll need to determine where these specialties come from and figure out how to best reach them. Maybe there’s a college in the area whose academic programs revolve around a particular skillset, or maybe there’s an association related to your industry with talented members. Do your research and figure out how to attract the best employees through these funnels.

Help Applicants Find You

To recruit the best talent, you’ll need to make your organization visible and appealing to job candidates.

  • “Sell” the Best Features of Your Company

As employees sift through hundreds of job postings online, it’s easy for them to get lost in a sea of similarity. Intrigue job applicants with highlights from your organization, so that your company stands out above the rest. Sharing the facts is important, but it’s also important to humanize the posting so that applicants connect with your organization.

  • …But Be Transparent About the Not-So-Good Ones

Pointing out the best qualities of your organization is important, but exaggerating features of your organization or ignoring tedious but essential responsibilities in your job descriptions is never a good idea. Be honest with candidates about the type of work they’ll be doing and what your organization is like. If you’re deceptive, you’ll hurt your organization’s reputation. Social media and other online platforms, like Glassdoor, make it really easy for employees to expose the truth about your organization.

  • Focus on Organizational Culture and Employee Satisfaction

If you create a fun, respectful and enjoyable work environment, job applicants will find you. Here at Track5Media, we continue to develop our company culture, and it definitely shows. Keeping your employees satisfied will help maintain your organization, and the news will travel to job applicants. Share aspects of your organizational culture on social media,

While figuring how to attract the best employees to your organization, you’ll need to find a balance between seeking out candidates and making it easier for job applicants to find you. Recruiting talent can be stressful, but finding the best employees is well worth the effort. If you’re still having trouble finding new employees to meet the needs of your organizations, check out our brands. We can help you build connections and provide you with creative solutions to meet your recruiting needs.