Develop Company Culture Like Track5Media

Here at Track5Media, we’ve spent the past 10 years connecting doctors, nurses, truckers and many other professionals with the jobs they are looking for. We’ve picked up a few awards along the way as well. From being named Central Penn Business Journal’s “Business of the Year” in 2016 to making Inc. 5000’s list of the country’s fastest-growing companies just a couple of months ago, the T5M team has earned its fair share of recognition. We’ve even celebrated personal achievements too. Our fearless leader and president, Oliver Feakins, was named one of Central Penn Business Journal’s “40 under 40” last year. Needless to say, there has been a lot to celebrate here in Lancaster. Of course, we couldn’t have that success without the hard work and knowledge that the team brings to the office each day. The other contributor to our success is the effort that we put forth to develop company culture!

How We Develop Company Culture

Company culture isn’t something that is born overnight. It has taken years of hard work and team support to build the work community that we have today. So how does T5M have a close-knit group of workers? A big part of it is the occasional company event, which allows the team to come together on a more personal level, according to T5M President Oliver Feakins. “Getting the team together and breaking bread is an essential part of our culture,” Feakins said. “We place a high importance on work/life balance, employee happiness and the relationships built at T5M”.

Below are just a few examples of how we at T5M commit to building those relationships.

Track5 Takes to the Lanes

Develop Company Culture

The most recent example of T5M taking some time to develop company culture is a team bowling event. Earlier this week we spent the afternoon bowling. After a morning of creating content, contacting employers, and assisting those looking for jobs, the entire staff took off the last few hours of the day to enjoy each other’s company and competition. While there was certainly a healthy amount of friendly banter, ultimately everyone had a great time getting to hang out outside of the office.

A Day at Hershey Park

Develop Company Culture

Earlier this fall, T5M took a full day to explore nearby Hershey Park. When we weren’t taking selfies in line or riding rollercoaster, we could most likely be found consuming copious amounts of food. Spending time together outside of the office is always something we look forward to, especially when it involves Hershey Park! Our very own Marketing Specialist, Connor Smith, notes that “It’s great to bond over adrenaline and junk food — hitting Hershey Park at the end of summer is something that really reinforces our collective ‘awesomeness'”.

Day of Giving

Another important aspect of who we are can be seen in our annual “Day of Giving” featured on local news channel BRC-11. At T5M, we recognize the importance of giving back to the community that we live and work in. Taking a day each year to do this is an important component of who we are, and it highlights some of our values as an organization. We are fortunate to operate in an awesome community like Lancaster, Pennsylvania. We definitely want to make sure that our neighbors know how thankful we are!

Ultimately, the three company events featured above highlight only a few of the ways that we develop company culture. We also enjoy in-office massages each quarter, holiday parties, ice-cream trips, office potlucks, and the occasional zip-lining trip! At the end of the day, there is no single recipe for how to develop company culture. It all circles back to two of our stated values: “value relationships” and “our people matter the most.” We work together and enjoy doing so. As one of our Marketing Interns, Vivian Valentine, comments “T5 is a place where you can be yourself and do what you love!”

Does T5M sound like a place you might like to work? Well, then good news! We’re hiring! Awesomeness happens here.

How to Conduct an Effective Job Interview

Here at Track5Media, we’re always hiring. We also work with plenty of recruiters and agencies who are always hiring as well. Needless to say, the interview process is a familiar one. While there is no single recipe for a perfect interview process, there are a few things that can help you conduct an effective job interview. Anytime you are hiring a new employee, the costs of making a bad hire can be huge. With this in mind, it is important that you get the decision right the first time around. In order to do this, consider the following tips when preparing to run an interview!

5 Tips on How to Conduct an Effective Job Interview

Conduct an Effective Job Interview

1. Clearly Define the Position

Of course, if you are hiring then you have some specific job responsibilities that need to be filled. However, it is important to fully assess what you need and want in your future employee. Failing to explicitly define job responsibilities, roles, and duties can create problems for both you and your job candidates before or after the hiring decision. Take the time before posting any job listings to talk with everybody relevant to the position within your company in order to gain a complete understanding of the hard and soft skills that will be useful in this role. This can help the applicant to understand the role before applying and can ensure that everyone within your organization is on the same page regarding a new hire.

2. Prepare in Advance

Too often, interviewers fall victim to the belief that only the interviewee needs to prepare. Dedicate time before the meeting to closely review the candidates’ application materials and craft informative questions based on those materials. It may not always be helpful to ask each applicant to describe their work history when that information is available on their resume. Instead, identify key positions they have held that relate to the job you are filling. Asking questions about those prior experiences will help you understand how the candidate will fit into your organization.

3. Make the Applicant Comfortable

Reducing stress in an interview situation is important to conduct an effective job interview. Given that you are in a hiring position, chances are you’ve been through a few interviews yourself. This process is naturally stressful and it can be difficult to accurately represent yourself when stressed. Be sure to communicate the format and expectations for the interview in advance so that you interviewee can feel more comfortable. After all, when the applicant is not stressed out you are more likely to get genuine answers.

4. Interview With a (Small) Team

When interviewing applicants (especially if there are a lot), bringing in two or three interviewers can ensure consistency. In making a big decision, it is important to have insight from multiple people affected by the decision. Having a couple of people involved in the interview means that you will have multiple perspectives. Different interviewers will pick up on different cues and can discuss their observations afterward. This said, avoid involving too many people in the hiring process. Unfortunately, hiring by democracy can often be too time intensive and ultimately ineffective. Choose a small group of people to help make your final decision.

5. Ask the Right Questions

In order to conduct an effective job interview, it is important to ask the right types of questions. Of course, this is closely related to preparing in advance. However, the right questions will likely allow for you to ask the candidate follow-up questions. Behavioral questions are a common type of question in interviews because they allow the candidate to tell their story. Questions like, “Tell me about a time that you initiated a project that increased efficiency…” allow the candidate to detail a personal experience that may provide insight into how they would handle the role available. If there is something about the applicant’s answer that you’d like to know more about, ask them to elaborate.

 

In short, it is not always easy to conduct an effective job interview. However, with an appropriate level of preparation and consideration, it can be. Remember that hiring someone is like making an investment. A good investment can grow over time while a bad investment only causes unnecessary expenses. Putting in a little extra work upfront can pay off in a big way down the road!

After reading our tips for running an interview, if you interested in interviewing with us you’re in luck! As mentioned above, we’re hiring! So, apply today!

3 Basic Skills for Marketers!

For those who have been at it for a while, marketing can seem like second nature. And even though it’s not always the most natural process out there, there are some distinct skills that the best marketers possess. Maybe you are looking for a way to refresh your approach to marketing or are just getting started, but either way these 3 skills for marketers are not to be ignored!

So you may be thinking, “Connor, you didn’t even study marketing in college — how are you doing this full time?”

Well to put it plainly, I practice a form of dark magic that can convince people to let me get away with anything by reciting cyclical incantations as inscribed inside the Egyptian pyramids.

skills for marketers

Not really.

And then again, marketing is that very process of creating a media experience aimed at influencing real-world decisions, buying decisions, and sentiments… So not entirely different from magic! Truthfully, I learned a lot just by diving into this field and building my knowledge through an internship. With lots of great marketing blogs and resources out there, just about anyone can craft their approach to this field no matter the industry they’re a part of.

Still, these skills for marketers I’ll reveal next are definitely things I consider on a daily basis.

3 Basic Skills for Marketers

1. Pursue Multifaceted Content

While there are negative connotations to the whole idea of being a “jack of all trades, and a master of none,” content that performs well across various types of outlets can be some of your finest marketing assets. At a basic level, it’s going to be about posting new content frequently and consistently, working to build traffic, and find your audience who’s going to keep your momentum going. Sure you can build a site that performs well, but if you aren’t dividing your content up to reach the main social platforms and places where your audience hangs out, you’ll have little to show for it in the end. Truly, this is one of the most important skills for marketers to possess.

skills for marketers

Focus on “evergreen” content, or content that will never lose its relevance or value in the eyes of your audience. While trends change constantly, think about the information you’ll always need to express in order to keep your initiatives alive. This content will always need to provide users with some sort of value, a takeaway point of some kind, or if nothing else, a way to reach your products or services.

2. Learn To Optimize Existing Channels

Whether you’re a business owner yourself or just starting out in an entry-level position, it’s best to get a handle on the current channels through which company information and content is being broadcast. Unfortunately, the previous success of a channel doesn’t always ensure the success of your next initiatives as a marketer, making it important to learn ways you can test these channels for viability.

I won’t go into too much detail here, but there are things you can research further when learning ways to optimize a channel.

• Website Audits — Although sites may look fine on the surface, there are often lots of hidden SEO faux pas lurking below. Reviewing the way a website is structured and its various aspects that are crawled by search engines like Google can help marketers understand how people are interacting with the site and ways to improve its performance.

• Plan Strategies — Reviewing past strategies and their level of success can really help to inform the way that marketers can move forward. Incorporating the objectives and campaigns of other departments or aspects of a business can make for a solid strategy.

• Refine with A/B Testing — Using what’s called A/B testing, marketers can measure how well certain conversion forms are working and whether adjustments can be made.

3. Focus on Customer Relations

We’re truly in the golden age of building customer relationships. Whether it’s through retweets and comments, or direct messages on Facebook it’s easier than ever to interact with your audience. Of course, that means responding to positive and negative feedback in sometimes equal parts. As a general rule, it’s best to respond in a neutral and helpful way, despite what consumers might be expressing.

skills for marketers

Otherwise, people want a connective and better experience each time. Although that’s notoriously hard to deliver for some, it can really help to put yourself in someone’s shoes as they interact with your products or services. How would you want to be reached? What type of things would you appreciate seeing? Become the customer to realize your role as a marketer!

While this is in no way a definitive list you’ll need to know, this should be a good start to breaking into the field of digital marketing. Skill for marketers are constantly evolving and changing with the industry, so do your best to stay up-to-date and forward thinking!

Turning an Internship Into a Job

I know this might come as a surprise, but I wasn’t always the wily veteran of the Track5Media marketing team. In fact, not even two years ago, I was sweating through my undershirt as I sat down for my first internship interview here. I know, crazy right? The man behind the viral sensation Troy Thunder was actually nervous during his intern interview? Still a senior in college, I initially was just looking for something else to put on my resume while I pursued a career in journalism, but it took less than a year to realize that I wouldn’t want to be anywhere else. Similar to me, Connor Smith also made the transition from intern to full-time employee. Turning an internship into a job isn’t easy, but it can certainly be done with some hard work, focus, and the right timing.

“After joining the Track5 team in January of 2016, I was relieved to find such a unique work environment. Getting to work on a new project alongside everyone else from day one was really cool, and I quickly learned a lot about the industry,” Smith said. “After we moved to our new location I knew being a part of this growing company was the right move. Now almost two years later, we’re still going strong and I’m glad I was able to expand my internship into a career that’s constantly evolving.”

So what happened? How did we both end up turning an internship into a job?

turning a job into a career

Here’s a picture of myself, Jenn, and Connor, who were all interns in the past.

Well, there’s no definitive answer, but I can tell you a few tips and tricks to help turn that internship into the first step towards a rewarding career. Below are just a few things to keep in mind if you want to turn your internship into a full-fledged career.

Turning an Internship Into a Job

Show Interest

It sounds like a no-brainer, right? If you’re interning somewhere, you’re supposed to be interested in what you’re working on. Sadly, many interns choose to go through the motions and see the experience as just another step in the never-ending journey towards a career. One of the biggest things I learned while turning an internship into a job is to always ask questions. While you might feel too timid or feel like you’re bugging your manager, they will actually welcome the interest in the company. Ask about the future of the company and where they plan to go. Showing interest in what the company is trying to accomplish shows that you want to have a helping hand in growing the company.

“Ask questions because people would rather know you’re looking for answers instead of ignoring problems,” says Smith.

Be Flexible

I truly think the biggest reason that I was able to turn my internship into a job was my willingness to be flexible. If you’re working on a marketing team (or any team for that matter) you’re going to be asked to work together and help your team members out. Whether it was writing more content for our blogs, doing some research for competitors, or even tackling a brand-new area of expertise that I knew nothing about (like SEO) I was always willing to put my best effort into it. I could keep the team working like a well-oiled machine.

Speak Up

Finally, I think the biggest thing I learned during my transition from an intern to a full-time employee was to speak up about an interest in continuing a career where you are interning. Initially, I was hired to intern during the spring, but after enjoying my time that semester, I quickly asked my manager at the time if they would be willing to keep me through the end of my schooling in the winter. Luckily, they were pleased with my work so far so I was able to remain with the company until graduation. Then, a few weeks before graduation I expressed interest in coming on as a full-time employee. After another interview, I landed the job! I think a big reason that I landed the job wasn’t just the work I produced, but the fact that I spoke up and expressed interest in remaining with the company.

That being said, if you’re looking to join an awesome team, check out our internship opportunities on our “careers” page!

The Biggest Mistakes in Online Marketing

It can be difficult to keep up with the rapidly growing online marketing industry. Trying to tackle the latest SEO updates and staying active on all of the new social media platforms is a difficult feat, especially for small marketing teams. Check out the biggest mistakes in online marketing, and make sure they’re not a part of your online marketing strategy.

Biggest Mistakes in Online Marketing: Marketing Plan

Having an Undefined Audience

Sometimes, online marketers focus on the wrong numbers. Although appealing to a larger audience looks good initially, this number represents the very top of the marketing funnel. The number of conversions matters more. To increase the number of conversions, you have to appeal to the right kind of traffic. Clearly defining your target audience will allow you to appeal to their wants and needs. When you’re providing the target audience with the detailed information they’re looking for, they’re much more likely to make it to the bottom of the marketing funnel.

Unproductive Calls to Action

Even if you have amazing content, you work was for nothing if you don’t prompt your user. Don’t settle for a bland call to action. Use language that encourages and entices your user to take the next step. Exciting calls to action that include special offers or have a time-sensitive element are typically more effective. Some changes, like SEO enhancements, could take months for you to see results.

Research & Evaluate

Before you decide to make changes to your marketing plan, research the effectiveness of new methods, and figure out if they could potentially work for your organizations. Measure your efforts for a set period of time, and see if the changes brought you closer to your goals. Be sure to allow enough time to test your methods.

Biggest Mistakes in Online Marketing: Search Engines

Using Outdated SEO practices

Search engines are constantly changing their algorithms. SEO tactics that worked ten, five or even two years ago, may be out of date now. You may still be using SEO strategies that are killing your rankings. Keep up with updates released by the search engines themselves, and search for additional resources so you can stay up to date with the latest SEO changes.

Forgetting about Organic Search

For a period of time, paid search was all the rage. Paid search can give you results fast, but it may not be the best decision for long-term use. Although paid search is a good option under the proper circumstances, you may not have the budget to satisfy the needs of your organization. Discuss the timeline and budget for your marketing campaigns to decide which method right for you.

Biggest Mistakes in Online Marketing: Content

Poor Content Mix

Your content should appeal to the interests of your audience. Mountains of text on your website and social media accounts will scare off users. Be sure to include a mix of photos, videos, and text. Consider getting creative or trying out new content trends, like podcasts. Having a diverse content mix will help you reach a larger percentage of your target audience, and it will keep them intrigued.

Mirrored Content

It can be difficult to create new and exciting content on a regular basis, especially if you have a limited staff helping you. As a result, many online marketers simply mirror the content across their online media. If you’re going to repurpose your content, spend some extra time to make sure you’re still providing high-quality content to your users. Instead of reposting the same blog, consider turning it into a video interview. If you’re producing content about the same topic, look at it from a new perspective.

social media outlets

Biggest Mistakes in Online Marketing: Social Media

Not Engaging with Followers

Most online marketers focus on the engagement rates across their social media accounts, which are extremely valuable to an organization. While analyzing these metrics is important, it’s important not to be engaged as the organization itself. Keep up with comments, mentions, and tags. Engage with your followers when appropriate, and be sure to look out for spam and inappropriate content posted by users. Following these social media tips will help build your brand and make your accounts much more effective.

Ineffective Use of Media Channels

When choosing media channels, think about your audience. Make strategic choices that allow you to reach your target audience most effectively. Don’t fall for the latest social media trend. Just because your daughter loves Snapchat, doesn’t mean members of your target audience do. Do your research and determine which channels are appropriate for your message and your audience.

Think you might be committing some of these internet marketing mistakes? Change to your online marketing strategy. Meet our brands, and let us provide you with creative solutions so you can avoid internet marketing mistakes.

Measuring Video Marketing Success on Facebook

Social media space is ever-changing and marketers are constantly looking for ways to cut through the noise and arrive to meet their audience’s needs. Although it’s sometimes difficult to find new and exciting ways to solve common problems or serve common needs, it’s becoming increasingly clear that video marketing is poised to remain the highest-converting medium. Throughout the marketing revolutions of the television, the personal computer, and now the smartphone, videos have reliably held a vibrant and effective spot in the hearts and minds of consumers.

measuring video marketing success on facebook

But why does video convert more than other media? As humans, we love the continuity of stories, the experience of joining into a shared (digital) space, and seeing other people interacting with each other. Most notably, we like interacting with products or services. We simply can’t get enough of social media because it allows us to access the fundamental human need for community in an instant.

Measuring Video Marketing Success on Facebook | Starting Points

So whether you’re just getting into video marketing or have been at it for a bit, how do you know if you’re having success in this medium? Here we’ll discuss some of the starting points for measuring video marketing success on Facebook, given some new guidelines.

1. Measure View-Through Rate

Just as websites are looking to garner healthy click-through rates, the behavior associated with videos is interpreted as a view-through rate. A bit obvious, but how can you turn that into numbers?

Up until recently, Facebook defined individual video views as someone having watched a video for at least three seconds. Now, a recent announcement has revealed the new average watch time metric video marketers will inevitably be looking toward.

measuring video marketing success on facebook

In a somewhat confusing plot twist, Facebook is now looking to count a “play” once when someone watches a video within a 30-minute session referred to as a “user session.” Essentially, even if someone rewinds the video because they’ve missed the beginning, Facebook will only count this as a single play, regardless of the fact that someone’s actual watch time may exceed the length of the video itself.

This metric is trying to shed light on the average watch time per viewer, rather than the average watch time per play. Basically, this is an attempt to factor in repeat viewers and how popular videos actually are rather than how long they’ve been played.

2. Engagement and Conversion

Now for what it’s worth, your cat could bump the computer and a Facebook video might end up playing to the end, but that doesn’t mean anything has come of that view. The other half of getting a healthy view-through rate is engagement, and ultimately, conversion of your audience after having completed your desired marketing goal. Really, this is the crux of measuring video marketing success on Facebook. 

In many cases, only around 9% of your entire audience is going to be directly exposed to your video without the synergy of organic shares, comments, tags, etc. This means that if you have around 100 followers, 9 will reliably see this content. It seems low, although that is the true incentive in creating that engagement with each video you create.

measuring video marketing success on facebook

This, of course, is not taking into account paid or boosted posts, or even campaigns that warrant a post all their own to really get the gist. Your metrics for engagement are going to consist of how many likes, comments, and shares a video received, in combination with the clicks to play, link clicks, and other clicks. Finding this data is really as simple as clicking the Publishing Tools tab at the top of your page and selecting a video in your Video Library.

3. General Production Tips

So the bottom line is this: If you’re not making videos for fun, you want to get people down the line to help your business or buy your product. But how can this happen with average view times of 10 seconds?

measuring video marketing success on facebook

  • Catch and keep attention quickly in the first 3 seconds
  • Introduce your product in a way that’s instantly understandable (even without sound!)
  • Provide easy-to-read text and captions throughout
  • Ensure that your audience knows how to complete the next steps
  • Provide the link you want to be clicked
  • Make it something people actually want to decorate their timelines with
  • Bring in emotion whenever appropriate

Really there’s no magic formula and each product or business demands its own approach. Still, getting a hold on what your viewer metrics and engagement are looking like is a great place to start in measuring video marketing success on Facebook. Additionally, doing some cheap A/B testing with different video lengths, cover images, and audio can provide insight into just what your audience wants and how they’ll continue to respond.